Search

Gamification is the application of game-design elements and game principles to non-game contexts, and has been used to solve problems by applying characteristics of games. Though it has principally been applied in the areas of business and education, this book seeks to expand focus beyond this, looking at how gamification can be used for social change, the development of organizations and the implementation of the UN Sustainable Development goals. Including contributors from across the glove, it draws on a rich array of case studies, from inclusivity in the workplace to ecosystems in the Amazon. A timely contribution to an exciting, growing field, this book engages with the theoretical framework and lays out the foundations for a rigorous theory-based stream of research. It will be valuable reading to scholars and practitioners interested in social change, sustainability, gamification and organizational studies. Agnessa Spanellis (PhD, MEng) is an Assistant Professor at Heriot-Watt University, Scotland and a member of the Research Centre for Logistics and Sustainability at Edinburgh Business School, leading research on gamification for sustainable development and exploring how gamification can improve social and environmental sustainability, especially in more deprived and impoverished communities in low-income counties. J. Tuomas Harviainen (PhD, MBA) works as Associate Professor of information Practices at Tampere University, Finland. Harviainen's work ranges from information sharing in creative organizations to games and gamification. He firmly believes that good research can also be a form of societal activism.

Attribution de points, récompenses, statut, compétition et communauté...ces programmes de fidélité lancés dès 1980 par les compagnies aériennes ont posé le fondement de la gamification. La gamification, c'est l'utilisation des mécanismes du jeu dans d'autres univers non ludiques, par exemple celui de l'entreprise, en particulier des sites web, de situations d'apprentissage ou des réseaux sociaux. C'est un assemblage de mécaniques du jeu pour inciter les utilisateurs d'un service ou les collaborateurs d'une entreprise à s'engager plus dans une activité. Tous les domaines de l'entreprise peuvent l'utiliser : une interaction ludique et immersive pour booster l'apprentissage et la productivité, plus de ventes, une collaboration plus soutenue, plus d'engagement des clients et des collaborateurs... Airbnb, Google, Netflix, Nike, Snapchat, L'Oréal et bien d'autres utilisent le potentiel de la gamification pour créer des expériences engageantes et se différencier de leurs concurrents.Après avoir présenté les principes fondamentaux de la gamification, ce livre développe tous les outils pour mettre en œuvre une stratégie de gamification, pour plus de profits, de la formation en continu pour les collaborateurs, une meilleure communication et des employés engagés! Les outils sont enrichis de cas d'entreprise, d'avis d'experts et de témoignages.

'A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION….'—Daniel H. Pink, Author, DriveWhy can't life—and business—be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do.Discover the successes—and failures—of organizations that are using gamification:How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash.The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the'guided missile'of gamification to have people work and do things in ways that are against their self-interest.This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new'open innovation bridge – a Tangram model'approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

In diesem essential wird erläutert, wie Gamification, Digitalisierung und die vierte industrielle Revolution Gesellschaft, Unternehmensführung und Management verändern. Anhand zahlreicher Grafiken und Abbildungen werden unter anderem die aktuellen Branchenentwicklungen im Hinblick auf Virtual, Augmented und Mixed Reality aufgezeigt. Zukunftstechnologien werden dargelegt, die in der Games Industry entwickelt wurden und Einfluss auf andere Branchen wie beispielsweise die KFZ-Industrie oder das Gesundheitswesen haben. Wertschöpfungsprozesse für Kultur- und Wirtschaftsgüter werden dokumentiert.

2ª Edição – revisada e ampliada. - Livro mostra como o gamification pode ser usado para soluções de aprendizagem engajadoras - Voltado a profissionais das áreas de treinamento que desejam se aprofundar no tema e colocá-lo em prática. - Autora se dedica à pesquisa de novas metodologias instrucionais e atua desenvolvendo soluções de aprendizagem engajadoras. No livro Gamification – Como criar experiências de aprendizagem engajadoras. Um guia completo: do conceito à prática (DVS Editora), a autora Flora Alves mostra como profissionais que trabalham com ensino e instrução podem utilizar elementos dos games para potencializar resultados. Para isso, ela esmiúça o conceito, cita exemplos reais e mostra como e quando colocar o gamification em prática. Apesar de estar em voga, especialmente quando relacionado aos diversos tipos de ensino, há ainda pouco material publicado sobre o uso do gamification, o que pode gerar uma série de equívocos. Um deles é a ideia de que gamification seja o mesmo que o simples uso de games para treinamentos. Para encerrar essa dúvida, Flora Alves faz todas as diferenciações necessárias e mostra que o gamification pode gerar uma experiência muito mais profunda e engajadora, sempre voltada a um propósito maior, de ensinar e solucionar problemas. Os games são jogados pela diversão, uma ação gamificada reconhece esse poder e o traz para o mundo real, tornando um treinamento, por exemplo, mais divertido e envolvente. Desse modo, o gamification - como foi abordado neste livro - torna-se uma ferramenta vital para designers instrucionais, profissionais envolvidos com treinamento, professores, gestores que desejam transmitir conhecimento para aumentar o desempenho de seus colaboradores, e para todos que, em algum momento, interessaram-se por educação e programas de treinamento.