1. Business and Community : The Story of Corporate Social Responsibility in India
- Author
-
Pushpa Sundar and Pushpa Sundar
- Subjects
- Social responsibility of business--India, Public-private sector cooperation--India, Globalization--Social aspects--India
- Abstract
Business and Community is a historical narrative which also highlights emerging critical issues and the achievements as well as deficits of Indian CSR. Its objectives are threefold: - To enhance public knowledge, understanding and appreciation of what Indian business has contributed to society - To enthuse the business community as a whole, especially the younger generation, by highlighting exemplary individualsmpanies in the history of Indian CSR - To identify the factors which inhibit or encourage CSR so as to enable business and government to take appropriate action Written in a simple, non-jargonistic language, it is easy to understand without being simplistic. Its extensive bibliography will be useful for further research.
- Published
- 2013