517 results
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202. Effective Entrepreneurial Management : Strategy, Planning, Risk Management, and Organization
- Author
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Robert D. Hisrich, Veland Ramadani, Robert D. Hisrich, and Veland Ramadani
- Subjects
- Industrial management, Business ethics, Management, Business, Entrepreneurship, Risk management, Business and Management, Innovation/Technology Management
- Abstract
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.
- Published
- 2017
203. Accelerating Green Innovation : Essays on Alternative Investments in Clean Technologies
- Author
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Michael Migendt and Michael Migendt
- Subjects
- Investment banking, Entrepreneurship, Business, Industrial management, Management
- Abstract
Michael Migendt explains the role of alternative investments in supporting the growth of a sustainable economy and recognizes levers that policy makers, managers and entrepreneurs could use for further accelerating green innovation through finance. He focuses on specific examples of alternative investments into green industries, companies, projects, and infrastructure, covering the developments along the innovation chain. Especially the acceleration of green technologies and the in this context occurring interrelations between the three areas of finance, innovation, and policy are key to this work.
- Published
- 2017
204. The Potential of Massive Open Online Courses in the Context of Corporate Training and Development
- Author
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Bianca Sillak-Riesinger and Bianca Sillak-Riesinger
- Subjects
- Personnel management, Business, Industrial management, Management
- Abstract
Bianca Sillak-Riesinger examines to what extent Massive Open Online Courses (MOOCs) can be used as a beneficial opportunity in Corporate Training and Development. In the scope of the empirical analyses, experts were interviewed and a survey with professionals who take part in job-related MOOCs was conducted. Conclusions and recommendations for action regarding a possible usage of MOOCs in corporate learning are drawn for decision makers in Corporate Training and Development. A guide for companies interested in implementing MOOCs is included in the appendix.
- Published
- 2017
205. Creative Communities : Ein Erfolgsinstrument für Innovationen und Kundenbindung
- Author
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Christa Seja, Jessica Narten, Christa Seja, and Jessica Narten
- Subjects
- Marketing research, Business, Customer relations--Management, Business and Management, Industrial management, Management
- Abstract
Dieses Buch betrachtet Creative Communities als eine spezielle Form des Crowdsourcings und zeigt, wie sie zur Unterstützung des Innovationsprozesses einerseits und zur Erhöhung der Kundenbindung andererseits beitragen können. Durch die systematische Untersuchung bestehender Creative Communities werden Best-Practice-Ansätze identifiziert und die Erfolgsfaktoren analysiert. Auch neue Erkenntnisse der Neurowissenschaften werden einbezogen und lassen interessante Ansätze für eine optimale Gestaltung von Creative Communities erkennen. Konkrete Handlungsempfehlungen aus der Praxis sowie zwei Case Studies sind insbesondere für diejenigen Unternehmen interessant, die Creative Communities als Instrument zur Innovation und Kundenbindung einsetzen möchten.
- Published
- 2017
206. IT Strategy for Non-IT Managers : Becoming an Engaged Contributor to Corporate IT Decisions
- Author
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Amrit Tiwana and Amrit Tiwana
- Subjects
- Business
- Abstract
How non-IT managers can turn IT from an expensive liability into a cost-effective competitive tool.Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations'IT strategy is the business acumen of managers from non-IT departments. This book presents tools for non-IT managers to turn IT from an expensive liability into a cost-effective competitive tool. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the business–IT divide.Each chapter opens with a jargon decoder–nontechnical explanations of the key ideas in the chapter—and ends with a checklist summarizing non-IT factors to consider in IT decisions. Chapters cover such topics as infusing competitive firepower into IT strategy; amalgamating software and data for a hard-to-duplicate competitive advantage; making choices that meet today's business needs without handicapping future strategy; establishing who decides what about IT strategies; sourcing IT and its challenges; protecting IT assets against disaster in ways that IT professionals cannot; and recognizing the business potential of emerging technologies. Examples are drawn from large corporations, small businesses, and nonprofits around the world.The book is suitable for use in the MBA core IT course, and is aimed especially at students in professional or executive MBA programs. It will also be a valuable reference for managers.
- Published
- 2017
207. Competition, Innovation, and Growth in Japan
- Author
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Yuji Honjo and Yuji Honjo
- Subjects
- Management, Business, Economic policy, Industrial management, Economic development
- Abstract
This book addresses three important concepts in the economy—competition, innovation, and growth—using various cases and available data in Japan and other countries. First, the authors discuss competition, including global competition, to provide a better understanding of competition policy in Japan. Then, the authors examine the effects of human capital and alliance on innovation while providing new innovation indicators. Moreover, the authors examine growth from the perspective of corporate strategy such as acquisition, including international comparison. The interplay of competition, innovation, and growth has been prevalent in Japan, and it still acts as a catalyst for stimulating the stagnant economy. A better understanding of competition, innovation, and growth provides the tools to reinvigorate the stagnant economy in Japan and to reinforce the economy in other countries where the period of rapid growth has ended.
- Published
- 2017
208. Strategic Marketing and Innovation for Indian MSMEs
- Author
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R. Srinivasan, C.P. Lohith, R. Srinivasan, and C.P. Lohith
- Subjects
- Management--India, Industrial management--India, Business, Marketing research--India, Development economics--India
- Abstract
This book investigates how strategic marketing is influencing organizations'innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
- Published
- 2017
209. Erfolgreiches Ideenmanagement in der Praxis : Betriebliches Vorschlagswesen und Kontinuierlichen Verbesserungsprozess implementieren, reaktivieren und stetig optimieren
- Author
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Hans-Dieter Schat and Hans-Dieter Schat
- Subjects
- Leadership, Business, Industrial management, Management, Problem solving
- Abstract
Dieses Buch zeigt, wie in Unternehmen ein Ideenmanagement aufgebaut, (wieder-)belebt oder umstrukturiert werden kann. Dazu werden zunächst die betriebswirtschaftlichen und juristischen Grundlagen dargestellt. Es folgt eine Anleitung zum Aufbau eines Ideenmanagements, von der Analyse der Ausgangssituation über das Projektmanagement bis zum Controlling des Ideenmanagements. Weiterhin werden die „Stellschrauben“ für die Optimierung eines bereits bestehenden Ideenmanagements vorgestellt. Abschließend werden Querschnittsthemen wie die Auswahl geeigneter Software, leistungsbezogene Vergütung und die Schnittstelle zum Innovationsmanagement eingehend behandelt. Ideenmanagement befasst sich mit Verbesserungsvorschlägen zu bisher üblichen Vorgehensweisen (Betriebliches Vorschlagswesen) und Verbesserungsvorschlägen zu vom Betrieb vorgegebenen Problemstellungen (Kontinuierlicher Verbesserungsprozess oder Kaizen).
- Published
- 2017
210. Opportunity Recognition : 15 Ansätze für mehr Unternehmenswachstum
- Author
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Andreas Engelen, Clara von Gagern, Andreas Engelen, and Clara von Gagern
- Subjects
- Industrial management, Incentive awards, Management, Business, Entrepreneurship
- Abstract
Das Fachbuch beinhaltet eine umfassende Darstellung von Tools, mit deren Hilfe systematisch innovative Ideen für neues Unternehmenswachstum generiert werden können („Opportunities“). In der Praxis lässt sich beobachten, dass Unternehmen erhebliche Anstrengungen unternehmen, Ideen für Innovationen zu identifizieren, die ihre Branche entscheidend prägen können. Grund dafür ist nicht zuletzt das Wissen, dass eine verpasste Innovationswelle zu großen Problemen für das gesamte Unternehmen führen kann. Eine zentrale Erkenntnis der betriebswirtschaftlichen Forschung ist, dass Ideen zur Generierung zukünftiger Wachstumschancen oft kein Zufallsprodukt sind, sondern Ergebnisse systematischer Analysen. Die Autoren bieten eine strukturierte und umfassende Übersicht der wichtigsten Tools zur Erkennung neuer Wachstumschancen. Sie unterscheiden zwischen unternehmensbezogenen, marktbezogenen und umweltbezogenen Ansätzen, binden zahlreiche praktische Beispiele ein und geben anwendungsorientierte Hilfestellungen für die Anwendung dieser Tools.
- Published
- 2017
211. Changing Trends in Japan's Employment and Leisure Activities : Implications for Tourism Marketing
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Fred R. Schumann and Fred R. Schumann
- Subjects
- Management, Culture--Study and teaching, Business, Tourism, Marketing
- Abstract
This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the most current Japanese employment and leisure data and how the data compares with the earlier, postwar era that made up the boom-years of Japanese overseas travel. The latest data provides insight into how today's working and living conditions in Japan impact overseas travel expenditures today. Readers, ranging from academics to business practitioners, will benefit from the book that provides the latest information that can be used in a practical manner to assist tourism-related businesses and organizations meet the current and future needs of the Japan overseas travel market.
- Published
- 2017
212. Unleashing the Innovators : How Mature Companies Find New Life with Startups
- Author
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Jim Stengel, Tom Post, Jim Stengel, and Tom Post
- Subjects
- Business
- Abstract
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures. At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel's Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old'startups'like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today's most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.
- Published
- 2017
213. The Dynamics of Corporate Social Responsibility : A Critical Approach to Theory and Practice
- Author
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Maria Aluchna, Samuel O. Idowu, Maria Aluchna, and Samuel O. Idowu
- Subjects
- Industrial management--Environmental aspects, Corporate governance, Business, Environmental economics, Development economics, Social responsibility of business
- Abstract
This book explores recent developments in the theory, strategic perspective and international practice of corporate social responsibility. In particular it discusses the consequences of the economic slowdown apparent in many economies and the impact of changes in the regulatory environment. It consists of three parts: Part one addresses a variety of theoretical approaches as well as the dynamics and criticism of corporate social responsibility. It takes into account social and governmental expectations for the new and extended role of companies in the economy and in society, and provides a new context and theoretical assumptions regarding the functions and tasks of corporate social responsibility. Part two discusses the practical aspects relating to strategic management and corporate governance, corporate disclosure and reporting, as well as the empowerment of stakeholders. Lastly, part three focuses on the international practice of corporate social responsibility in various organizational and institutional settings. Using numerous case studies, the book explores the challenges and tasks of CSR in emerging markets, in the fashion industry and in global and family companies. It identifies the changes that can be detected following the financial crisis, closing the loop and linking the empirical findings with the revised theoretical framework.
- Published
- 2017
214. Trailblazing in Entrepreneurship : Creating New Paths for Understanding the Field
- Author
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Dean A. Shepherd, Holger Patzelt, Dean A. Shepherd, and Holger Patzelt
- Subjects
- Planning, Entrepreneurship, Organization, Entrepreneurship--Research, Business
- Abstract
This book is open access under a CC BY 4.0 license.In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial phenomena. They argue that this more complete picture of entrepreneurial phenomena will likely come from scholars who undertake at least some trailblazing projects; from scholars who broaden the range of research questions, the potential outcomes of entrepreneurial action, and the selection and combination of research methods; and from researchers who avoid the endless debates about the margins of the field and its sub-fields or about whether one theoretical or philosophical lens is superior to another. This book offers suggestions for future research through a variety of topics including prosocial action, innovation, family business, sustainability and development, and the financial, social, and psychological costs of failure. It promises to make an important contribution to the development of the field and help academics, organizations, and society make useful contributions to the generation of entrepreneurial research.
- Published
- 2017
215. Health Economics, Second Edition
- Author
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Frank A. Sloan, Chee-Ruey Hsieh, Frank A. Sloan, and Chee-Ruey Hsieh
- Subjects
- Medical economics, Business
- Abstract
The new edition of a textbook that combines economic concepts with empirical evidence, updated with material on the Affordable Care Act and other developments.This book introduces students to the growing research field of health economics. Rather than offer details about health systems without providing a theoretical context, Health Economics combines economic concepts with empirical evidence to enhance readers'economic understanding of how health care institutions and markets function. The theoretical and empirical approaches draw heavily on the general field of applied microeconomics, but the text moves from the individual and firm level to the market level to a macroeconomic view of the role of health and health care within the economy as a whole. The book takes a global perspective, with description and analysis of institutional features of health sectors in countries around the world. This second edition has been updated to include material on the U.S. Patient Protection and Affordable Care Act, material on the expansion of health insurance in Massachusetts, and an evaluation of Oregon's Medicaid expansion via lottery. The discussion of health care and health insurance in China has been substantially revised to reflect widespread changes there. Tables and figures have been updated with newly available data. Also new to this edition is a discussion of the health economics literature published between 2010 and 2015. The text includes readings, extensive references, review and discussion questions, and exercises. A student solutions manual offers solutions to selected exercises. Downloadable supplementary material is available for instructors.
- Published
- 2017
216. Sustainable Leadership : How to Lead in a VUCA World
- Author
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David Ducheyne and David Ducheyne
- Subjects
- Decision making, Leadership, Business, Organization, Operations research, Planning
- Abstract
How to lead efficiently in a volatile, uncertain, complex and ambiguous world?Leadership has never been as difficult as it is today. And it has never been as crucial. In this VUCA world people ask leaders to provide certainty. They cannot. In the volatile, uncertain, complex and ambiguous world certainty comes from character. Leaders can base their leadership on empathy, fairness, kindness and reciprocity. These basic human elements are under pressure. This book provides both emerging and established leaders with the ingredients they need to develop a sustainable leadership style.EXCERPTA newly appointed CEO wrote that she wants to find a balance between her own values and what is expected from her. I hope for her that both are not too far apart. The board of the company chose her to do the job because of who she is, not because of who she is not.And here is the main challenge for those who are in a leadership role. How can you be a leader and still remain yourself? Something in leadership or in its context seems to urge people to change and become someone else. But leaders are not actors. If I can give only one advice: do not change who you are. You can be (come more of) yourself and grow as a person. But the moment you try and change who you are, you lose the only thing that is sustainable and dearto you: your character. This book is about sustainable leadership based on character.ABOUT THE AUTHORDavid Ducheyne wrote this book as a source of inspiration for leaders who are looking for ways to maintain their leadership in VUCA times. It's also a documented intention to try and do better.
- Published
- 2017
217. Innovation Policies in the European News Media Industry : A Comparative Study
- Author
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Hans van Kranenburg and Hans van Kranenburg
- Subjects
- Publishers and publishing, Printing, Management, Industrial management, Business
- Abstract
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation policies stimulate innovative activities in journalism and news media. The main objective of this book is to promote discussion on how innovation policies can help the news media industry to meet development needs and requirements in the future. It will help scholars, politicians and practitioners in the media industry to identify best practices to support innovation in a rapidly changing news media landscape.
- Published
- 2017
218. Qualitäts- und Risikomanagement im Gesundheitswesen : Basis- und integrierte Systeme, Managementsystemübersichten und praktische Umsetzung
- Author
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Peter Kuntsche, Kirstin Börchers, Peter Kuntsche, and Kirstin Börchers
- Subjects
- Business and Management, Medical economics, Business, Health services administration, Public health
- Abstract
Das Buch liefert einen umfassenden Überblick über das Qualitäts- und Risikomanagement im Gesundheitswesen (QMRM) und stellt die Ziele und Ausrichtungen eines QMRM-Systems sowie die Prämissen und Stolpersteine bei der praktischen Umsetzung vor. Es beschreibt die Werkzeuge und Methoden für den Einsatz im QMRM sowie das Prozessmanagement und stellt die für das Gesundheitswesen relevanten QM- bzw. RM-Systeme und Verfahren anwendungsorientiert dar. Daneben erfolgt eine sektorenspezifische Skizze des gesetzlichen Rahmens für QM und RM aus Sicht des Gesetzgebers. Auch das Hygienemanagement wird grundlegend thematisiert. Unterstützt wird eine effiziente Gestaltung integrierter Systeme und deren phasenorientierter Aufbau bis zur Implementierung und ggf. Zertifizierung. Normen, Konzepte und Verfahren im Bereich QMRM und eine praxisnahe und komprimierte Aufbereitung mit einem über den „Tellerrand“ hinausgehenden Blick auf 12 für das Gesundheitswesen relevante Managementsysteme sowieein Abriss über aktuelle Projektmanagementmethoden zur Unterstützung der Projektarbeit runden das Gesamtkonzept ab.
- Published
- 2017
219. Unternehmen der nächsten Generation : Atlas des neuen Arbeitens
- Author
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Michael Bartz, Andreas Gnesda, Thomas Schmutzer, Michael Bartz, Andreas Gnesda, and Thomas Schmutzer
- Subjects
- Planning, Organization, Economics, Personnel management, Business
- Abstract
Dieses Buch gibt Industrieerfahrungen von Unternehmen der nächsten Generationen zum Thema „Neue Welt des Arbeitens“ weiter. Die Transformation von Unternehmen in Richtung neuer, innovativer Arbeitsweisen erfordert Zeit und Ressourcen und ist nicht risikofrei. Umso wichtiger ist es, die Erfahrungen anderer Unternehmen zu nutzen, die sich bereits erfolgreich auf den Weg gemacht haben. Dieses Werk trägt Erfahrungsberichte aus dem deutschsprachigen Wirtschaftsraum zusammen und präsentiert erfolgreiche Lösungsansätze, Vorgehensweisen bei deren Implementierung und zeigt den erzielten Nutzen. Doch auch Lernerfahrungen werden offen und ehrlich geteilt. Die Leserinnen und Leser erhalten Zugriff auf Wissen großer, mittlerer und kleiner Organisationen mit der neuen Welt des Arbeitens. Damit ist der Weg in Richtung „Unternehmen der nächsten Generationen“ schneller und effizienter zu meistern: Die Abkürzung in die neue Welt des Arbeitens.
- Published
- 2017
220. Erfolgreiche Führung von Shared Services
- Author
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Thomas M. Fischer, Marcell Vollmer, Thomas M. Fischer, and Marcell Vollmer
- Subjects
- Management information systems, Industrial management, Markets, Globalization, Management, Business
- Abstract
Das Sonderheft „Erfolgreiche Führung von Shared Services“ der ZfbF fasst die Ergebnisse des Arbeitskreises'Shared Services'der Schmalenbach-Gesellschaft zusammen, welche in den fünf Jahren seit Gründung des Arbeitskreises entwickelt wurden. Neben einer grundlegenden Systematisierung von Shared Services zeigen zahlreiche Beispiele, wie führende deutsche Unternehmen diese Organisationsform einsetzen, um ihre Wettbewerbsfähigkeit zu erhöhen. Das Sonderheft ist in drei Teile gegliedert. Teil I beginnt mit der Darstellung von Relevanz und zentralen Merkmalen des Shared-Service-Konzeptes. Danach werden die konstitutiven Entscheidungen, welche in der Praxis für die erfolgreiche Implementierung von Shared Services bedeutsam sind, erläutert. Teil II stellt Prozessstandardisierung, Dienstleistungsqualität und Kundenzufriedenheitsmessung als wichtige Erfolgsfaktoren im Wertschöpfungssystem von Shared Services vor. Teil III zeigt die Besonderheiten des Performance-Controlling von Shared-Service-Organisationen (SSO) und die Möglichkeiten zur Geschäftsentwicklung von Shared Services auf.
- Published
- 2017
221. Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
- Author
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Manfred Kirchgeorg, Werner M. Dornscheidt, Norbert Stoeck, Manfred Kirchgeorg, Werner M. Dornscheidt, and Norbert Stoeck
- Subjects
- Management science, Trade shows--Management, Business, Management, Marketing
- Abstract
Das Handbuch liefert einen umfassenden Überblick über alle Bereiche des Messemanagements aus Sicht von Wissenschaftlern, Messeveranstaltern, Ausstellern, Verbänden und Messedienstleistern sowie wertvolle Handlungsempfehlungen. Im Mittelpunkt der Beiträge stehen die strategischen und operativen Entscheidungsprobleme des Messemanagements. Fragestellungen der Planung, Durchführung und Kontrolle von Messen werden aus Veranstalter- wie auch Ausstellersicht kompetent beleuchtet. Die Umsetzung erfolgreicher Messekonzepte wird anhand zahlreicher Praxisbeispiele anschaulich demonstriert.Die 2. Auflage wurde vollständig überarbeitet. Neue Autoren und Beiträge wurden aufgenommen. Besonders berücksichtigt wurden dabei die neuen Anforderungen, die Digitalisierung und Globalisierung stellen. Neue Praxisbeiträge u.a. aus der Automobil-, Verpackungs- und Konsumgüterbranche wurden einbezogen.
- Published
- 2017
222. Innovation, Startups and Intellectual Property Management : Strategies and Evidence From Latin America and Other Regions
- Author
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Ignacio De Leon, Jose Fernandez Donoso, Ignacio De Leon, and Jose Fernandez Donoso
- Subjects
- Small business--Latin America, New business enterprises, Industrial property--Economic aspects--Latin America, Intellectual property--Economic aspects--Latin America, Management, Business, Industrial management
- Abstract
This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles for the development of capital venture markets. Using new data gathered from highly innovative SMEs in Latin America and the Caribbean, the authors bring a fresh cognitive approach towards understanding the institutional role of intellectual property, and outline various new policy recommendations.
- Published
- 2017
223. Bridging the Innovation Gap : Blueprint for the Innovative Enterprise
- Author
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Daniel Huber, Heiner Kaufmann, Martin Steinmann, Daniel Huber, Heiner Kaufmann, and Martin Steinmann
- Subjects
- Industrial management, Business, Technological innovations--Management, Technological innovations, Management, Leadership, Knowledge management
- Abstract
This book offers fresh insights into innovation management and its prerequisites. Based on these insights, the authors present a new and proven innovation system, which is being used in practice and has the potential to significantly increase the ability of enterprises to innovate. Starting with the innovation dilemma that enterprises face, the book analyses the concept of innovation as it is (mis)understood in practice, and identifies the missing element in current innovation theories - the innovation gap. Further, it asks whether today's enterprises are well suited for innovation and then describes a solution to the problems identified. The book also introduces a new and important element of the revised innovation process called “Exploration”. From leadership issues to building a strong innovation model, it offers state-of-the-art knowledge, which can significantly boost the chances of innovation succeeding in enterprises.
- Published
- 2017
224. Technologieorientierte Wettbewerbspositionen und Patentportfolios : Theoretische Fundierung, empirische Analyse, strategische Implikationen
- Author
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Jonas Frischkorn and Jonas Frischkorn
- Subjects
- Business and Management, Management information systems, Leadership, Business, Industrial management, Management
- Abstract
Jonas Frischkorn entwickelt ein Vorgehen zur patentbasierten Bestimmung der technologieorientierten Wettbewerbsposition von Unternehmen und zur anschließenden bibliographischen, anspruchsbezogenen und semantischen Analyse ihrer Patentportfolios. In fünf Fallstudien, welche kohlefaserverstärkte Kunststoffe zum Gegenstand haben, erprobt er das entwickelte Vorgehen. Mithilfe des gewonnenen Datensatzes zeigt er, dass Unternehmen, die eine bestimmte technologieorientierte Wettbewerbsposition einnehmen, Charakteristika in der Ausgestaltung ihrer Patentportfolios aufweisen.
- Published
- 2017
225. Value-ology : Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions
- Author
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Simon Kelly, Paul Johnston, Stacey Danheiser, Simon Kelly, Paul Johnston, and Stacey Danheiser
- Subjects
- Planning, Manpower policy, Organization, Business, Industrial management--Environmental aspects, Management, Industrial management
- Abstract
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it's not relevant to the audience or the prospect doesn't even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers'needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
- Published
- 2017
226. Business in Action, Global Edition
- Author
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Bovée, Courtland L., Thill, John V., Bovée, Courtland L., and Thill, John V.
- Subjects
- Commerce, Business, Industrial management
- Abstract
For introductory courses in business. A Concise and Comprehensive Introduction to BusinessFully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text's tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff. MyBizLab® not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
- Published
- 2017
227. Co-Creation and Learning : Concepts and Cases
- Author
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K.B. Akhilesh and K.B. Akhilesh
- Subjects
- Organization, Planning, Leadership, Business, Marketing, Management, Industrial management
- Abstract
This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.
- Published
- 2017
228. Improving Healthcare Operations : The Application of Lean, Agile and Leagility in Care Pathway Design
- Author
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Sharon J Williams and Sharon J Williams
- Subjects
- Planning, Organization, Business, Industrial management, Management
- Abstract
This book examines the design of two care pathways to establish how key principles associated with systems thinking, quality improvement, and supply chain management can improve the design of these services. ‘Lean'has typically been the prominent approach when improving the design of healthcare systems and is often selected by healthcare professionals to standardize and improve the delivery of care. Previous literature shows there has been varying success in the application of ‘Lean', the author presents a study which examines the benefits of introducing ‘Agile'as an alternative and complementary approach. Improving Healthcare Operations explores when ‘Lean'and ‘Agile'are most applicable, and instances where a hybrid approach can be employed. Including empirical qualitative data collected from two care pathways, it intends to provide organizations with an alternative in order to produce the level and quality of care that is expected by patients.
- Published
- 2017
229. Technological Entrepreneurship : Technology-Driven Vs Market-Driven Innovation
- Author
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Ian Chaston and Ian Chaston
- Subjects
- Leadership, Entrepreneurship, Business, Technological innovations--Economic aspects, Industrial management, Management
- Abstract
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technologicalentrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.
- Published
- 2017
230. From the Great Wall to Wall Street : A Cross-Cultural Look at Leadership and Management in China and the US
- Author
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Wei Yen and Wei Yen
- Subjects
- Business, Organization, Knowledge management, Leadership, Project management, Planning, Business enterprises--United States, Business enterprises--China, International business enterprises, Business ethics
- Abstract
Wei Yen explores how differences in world views between Eastern and Western thought and culture have on management and leadership behaviors.In The Geography of Thought Richard Nisbett showed how the thought and culture of the East is rooted in Chinese Confucian ideals while that of the West goes back to the early Greeks. In From Great Wall to Wall Street, Wei Yen explores how these differences impact today's leadership and management practices. He delves deeply into the two cultures and their philosophical roots, and explains why there can exist significant misunderstandings between the two camps.Yen was born in China, raised in Hong Kong, educated both there and in the US and then spent half his working life in the US and half in Asia. From his vantage point, straddling both cultures he compares and contrasts the pragmatic, wholistic Chinese (or Asian) management style with the rational and analytical Western management style. He shows their pros and cons, the areas where they differ and situations where one may be more successful than the other.Yen argues that understanding traditional Chinese culture, and how it affects management behaviors and current events, can help decision makers make better decisions in business, finance and politics. He further combines culture with credit analysis to argue that it is unlikely that China will suffer a financial collapse despite a slowing economy and high debt levels. Equally, he shows how that same philosophical traditions also lie behind China's inability to innovate or project the “soft power” that the West's globally successful popular culture has achieved.How can the West take advantage of China's epic rise to strike win-win outcomes? How can the Chinese be more integrated into the global community and become a better global citizen in the future? How can policy makers make more realistic policies? None of these can be accomplished without first understanding where each other is coming from.
- Published
- 2017
231. Global Innovation and Entrepreneurship : Challenges and Experiences From East and West
- Author
-
Stephen E. Little, Frank M. Go, Teresa Shuk-Ching Poon, Stephen E. Little, Frank M. Go, and Teresa Shuk-Ching Poon
- Subjects
- International economic relations, Entrepreneurship, Business, Management, International business enterprises, Industrial management
- Abstract
Addressing the wide-ranging challenges of global entrepreneurship and innovation faced by both East and West, this edited volume provides a multi-faceted overview of the complexity facing entrepreneurial firms within global value chains. Viewed from the context of an emerging multi-polar world in which Europe and Asia are seen as major actors, the book explores their relations which are becoming increasingly crucial for the understanding of global politics, trade, technology, culture and travel. Global Innovation and Entrepreneurship includes case studies and discussions from a range of sectors and takes a unique cross-disciplinary perspective from European as well as East and South Asian authors.
- Published
- 2017
232. The MultiCapital Scorecard : Rethinking Organizational Performance
- Author
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Martin P. Thomas, Mark W. McElroy, Martin P. Thomas, and Mark W. McElroy
- Subjects
- Business
- Abstract
For decades now, organizations have been struggling to find the best way to address their social and environmental responsibilities alongside their economic obligations. In other words, they want to know how best to effectively manage their operations based on a triple bottom line (3BL)—one that reflects social, environmental, and economic performance. Recently, an international standard for integrated reporting has emerged that in principle emphasizes the importance of managing toward a triple bottom line. But it fails to provide specific guidance on how to do so. Organizations have been left to their own devices to respond. How should 3BL management actually be done? In this book, sustainability and performance experts Martin Thomas and Mark McElroy introduce the world's most advanced 3BL performance accounting methodology: The MultiCapital Scorecard. It is the first context-based integrated measurement, management, and reporting system. And, it can help corporations, public institutions, and other organizations answer the question they should be asking themselves for every aspect of their operations: “How much is enough for us to be sustainable?” The answers set internal performance standards against which operations and their impacts can be measured. Nothing less will do! The MultiCapital Scorecard describes this open-source methodology, which consists of a structured, quantitative measurement and reporting system that complies with international standards for 3BL integrated measurement and reporting. Moreover, the MultiCapital Scorecard is designed to help organizations assess their own 3BL performance in their own contexts with context-based metrics of their own choosing. An eminently practical management aid for integrated thinking, it can be tailored to any organization's needs. The authors also describe how and why businesses are gradually shifting from managing impacts on only one type of capital (economic) to managing impacts on multiple types. They also provide detailed examples of worked reports, showing how organizations might develop and quantify the interim and long-term goals to meet their obligations to their employees, community, shareholders, and the environment. The examples also show how an organization can use the Multicapital Scorecard methodology to assess their progress in meeting those goals, and convey that progress to their stakeholders.
- Published
- 2016
233. Big Data Management
- Author
-
Fausto Pedro García Márquez, Benjamin Lev, Fausto Pedro García Márquez, and Benjamin Lev
- Subjects
- Decision making, Operations research, Management information systems, Engineering economy, Operating systems, Industrial management, Management, Business
- Abstract
This book focuses on the analytic principles of business practice and big data. Specifically, it provides an interface between the main disciplines of engineering/technology and the organizational and administrative aspects of management, serving as a complement to books in other disciplines such as economics, finance, marketing and risk analysis. The contributors present their areas of expertise, together with essential case studies that illustrate the successful application of engineering management theories in real-life examples.
- Published
- 2016
234. Corporate Social Responsibility in India : Cases and Developments After the Legal Mandate
- Author
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Nayan Mitra, René Schmidpeter, Nayan Mitra, and René Schmidpeter
- Subjects
- Markets, Globalization, Sustainable development, Social responsibility of business, Industrial management--Environmental aspects, Corporate governance, Business
- Abstract
This book provides a comprehensive overview of Corporate Social Responsibility (CSR) in Indian corporations following the 2013 legal mandate on corporate spending of profits for CSR. Bringing together authors hailing from diverse walks of life, the book pursues a'hands-on'approach, with real-world case studies and examples that help the reader feel the dynamic pulse of India immediately after the ratification of the CSR mandate in the Companies Act, 2013. The Act is expected to affect over 16,300 companies with an estimated flow of approximately 200 billion Indian rupees into the economy every year, thus shaking the foundations of business and society and impacting the country at multiple stakeholder levels. As a result, India is likely to become the birthplace of social, economic, and environmental transformation through financial investments in CSR!In order to insightfully reflect on this transition, this book has been divided into three parts. The first part presents the CSR mandate and its implications, while the second focuses on its implementation and the third part provides a view on the way forward.The book helps to reveal the various layers of CSR in an emerging economy like India and is expected to spark debate, discussion and research among policy-makers, consultants, academics, practitioners and other stakeholders the world over, which will further expand its contribution to CSR literature and open up new vistas in CSR research.'This is indeed a first of its kind book and marks a watershed in the journey of CSR. It is an extremely important contribution to the body of knowledge in the area of CSR and Corporate Governance in emerging economies that is driven by a completely different set of challenges, opportunities and requirements from that of developed economies.'Dr. Bhaskar Chatterjee, Director General & CEO, Indian Institute of Corporate Affairs
- Published
- 2016
235. E-Health-Ökonomie
- Author
-
Stefan Müller-Mielitz, Thomas Lux, Stefan Müller-Mielitz, and Thomas Lux
- Subjects
- Business, Health services administration
- Abstract
Das Buch liefert einen umfassenden Überblick über das neue Forschungsgebiet E-Health-Ökonomie und zeigt den aktuellen Stand der Diskussion in Wissenschaft, Praxis und Politik auf. Gesundheitsökonomie, Gesundheitswirtschaft, Gesundheitsversorgung sowie ambulante, stationäre, sektorenübergreifende Versorgung und die Erstellung von Leistungen am Gesundheitsstandort der privaten Haushalte: E-Health ist heute und besonders in Zukunft, einhergehend mit weiteren technologischen Innovationen, von großer Bedeutung. Mit dem neuen E-Health-Gesetz findet das Buch den Bezug zur aktuellen politischen Auseinandersetzung und bietet mit seinen ökonomischen Artikeln einen Beitrag für die Diskussion um Nutzen und Mehrwert von Informationstechnologie in der Gesundheitswirtschaft. Praktiker und Wissenschaftler aus Medizin, Informatik und (Gesundheits-)Ökonomie sind genauso angesprochen wie alle weiteren Akteure, welche sich mit der Ökonomie des Einsatzes von IT in der Gesundheitswirtschaft beschäftigen. Lehrenden und Studierenden gibt das Buch einen umfassenden Überblick. Das Buch bietet sich aufgrund seiner Struktur als Gesamtlektüre genauso an wie die selektive Wahl einzelner thematischer Kapitel oder auch einzelner Beiträge der verschiedenen Autoren.
- Published
- 2016
236. Impact of International Business : Challenges and Solutions for Policy and Practice
- Author
-
Heinz Tuselmann, Stephen Buzdugan, Qi Cao, David Freund, Sougand Golesorkhi, Heinz Tuselmann, Stephen Buzdugan, Qi Cao, David Freund, and Sougand Golesorkhi
- Subjects
- Planning, Success in business, Careers, Organization, Business, Entrepreneurship, Leadership, International business enterprises, International economic relations
- Abstract
The international community is confronted with a new set of challenges, the scale and complexity of which is virtually unprecedented. In this connection, there are heightened demands for international business research to provide guidance for decision-makers on how to solve actual problems. Impact of International Business addresses current challenges and issues, and provides fresh insights that are pertinent for policy and practice. The book examines various contemporary international business issues from various viewpoints, draws on research conducted in different countries, examines IB issues in both developed and emerging country contexts, offers various theoretical perspectives and different methodologies. It provides both rigorous empirical and conceptual advances and insights that are useful and relevant for managers and policy makers in their search for solutions in face of current challenges posed by the international environment.
- Published
- 2016
237. Servicetransformation : Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement
- Author
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Manfred Bruhn, Karsten Hadwich, Manfred Bruhn, and Karsten Hadwich
- Subjects
- Marketing--Management, Service industries, Business
- Abstract
Der 15. Band von „Forum Dienstleistungsmanagement“ liefert Antworten auf zahlreiche Fragestellungen, die bei der Transformation vom Produkt- zum Dienstleistungsunternehmen aufgeworfen werden. Diese betreffen die Entwicklung von innovativen Dienstleistungsangeboten, die Finanzierung, das Marketing bis hin zu der Organisation und Führung des sich zum Dienstleistungsanbieter entwickelnden Produktunternehmens. Renommierte Autoren zeigen, dass reine Produktangebote im heutigen Wettbewerb nicht mehr ausreichen, sondern – im Rahmen der Transformation zum Dienstleistungsunternehmen – zunehmend Dienstleistungen in das Portfolio aufzunehmen und zu vermarkten sind. Oft verändern sich dabei auch die Geschäftsmodelle und es kommt zu einer Verlagerung von einer Produktwertschöpfung hin zu einer Servicewertschöpfung. Der InhaltGrundlagen und Konzepte der ServicetransformationEntwicklung von servicebasierten GeschäftsmodellenServicetransformation durch DigitalisierungEntwicklung von ServiceinnovationenFormen der Kunden-Anbieter-IntegrationFörderung der KundentransformationManagement der AnbietertransformationBranchenspezifische Besonderheiten der Servicetransformation
- Published
- 2016
238. Understanding the Caribbean Enterprise : Insights From MSMEs and Family Owned Businesses
- Author
-
Lawrence A. Nicholson, Jonathan G. Lashley, Lawrence A. Nicholson, and Jonathan G. Lashley
- Subjects
- Organization, Planning, Business, Family-owned business enterprises, Globalization, Markets
- Abstract
This engaging book fills a substantial gap in the understanding of Caribbean enterprises, focusing upon FOBs (family-owned businesses) about which, despite accounting for 70% of private sector employment in the region, very little is known. Concentrating on MSMEs which represent the majority of FOBs in the English-speaking Caribbean, the authors compare and contrast their experiences to those in developed countries, focusing in particular on areas such as family business succession, business financing and marketing. Understanding the Caribbean Enterprise provides context-specific lessons from a historical perspective of business and entrepreneurship, which in turn provide an understanding of the current issues facing MSMEs and FOBs in the English-speaking Caribbean.
- Published
- 2016
239. You Will Meet a Tall, Dark Stranger : Executive Coaching Challenges
- Author
-
Manfred F.R. Kets de Vries and Manfred F.R. Kets de Vries
- Subjects
- Leadership, Organization, Planning, Business, Public relations, Management, Personnel management, Employees--Coaching of
- Abstract
Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people and become more effective.
- Published
- 2016
240. Organisational Justice and Citizenship Behaviour in Malaysia
- Author
-
Hooi Lai Wan and Hooi Lai Wan
- Subjects
- Manufacturing industries--Malaysia--Management, Organizational behavior--Malaysia, Organizational justice--Malaysia, Business, School management and organization, Management, Corporate governance
- Abstract
This book presents the current state of knowledge concerning developments in organisational behaviour and human capital management in the new millennium. It features an in-depth study among managerial staff in the manufacturing sector in Malaysia to reflect employee perceptions of organisational justice, organisational citizenship behaviour, job satisfaction and manager-employee exchanges. Specifically, it seeks to establish the relationships between these constructs to better manage human capital. With globalisation and the increased career mobility of young talents, organisational citizenship behaviour is of paramount importance in order to retain these workers. The study's greatest contribution is its identification of key indicators that influence organisational citizenship behaviour. Knowing which type of organisational justice is salient for each construct allows the management to proactively improve conditions at the workplace. In essence, this book is intended to draw attentionto those aspects of managing human capital that ought to receive the most attention, but are often overlooked in practice. In light of ongoing global challenges, it seeks to improve governance at the workplace. It offers a valuable resource for researchers and practitioners alike, as well as graduate students writing their dissertations.
- Published
- 2016
241. Impact of Public Policy Measures on the German Real Estate Market
- Author
-
Christopher Yvo Oertel and Christopher Yvo Oertel
- Subjects
- Finance, Real estate management, Business, Building management
- Abstract
Christopher Oertel studies the impact of public policy measures on the German real estate market and confirms the assumptions, which imply that a city can influence its economic position in relation to nearby cities in the short run by making use of this tax instrument. His analyses begin with an examination of the German residential real estate market from a consumption good perspective. The findings indicate that the home-ownership allowance had a distorting effect by capitalizing into residential real estate prices, although at lower than expected rates. Then the author studies the German residential real estate market from an investment good perspective. Investigating an important amendment of the German tenancy legislation, there is a positive, yet insignificant relationship between the tenancy law reform act and the development of the cap rate. The analysis is completed by focussing on the German office market and investigating how its rental levels and gross purchase prices areaffected by changes in the municipal trade tax multiplier.
- Published
- 2016
242. Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook
- Author
-
Bakeberg, Bastian and Bakeberg, Bastian
- Subjects
- Electronic commerce, Marketing, Business, Business--Data processing, Information technology
- Abstract
This study examines how online brand communities create value through social practices. Building on the work of Schau et al. (2009) this study utilizes a netnographic approach and qualitatively investigates how Facebook brand Fan Pages are employed as brand community resources, to alleviate ties between members in the community and to establish consumer-brand-relationships. Following four value creating practices are discovered: ‘exchanging brand narratives', ‘celebrating brand love', ‘support and information resource', and ‘pressure valve for discontent'. It is found that interaction among community members and engagement with the brand itself develop practices creating value on Fan Pages. Postmodern consumers want to be able to influence brands and also long for connections with other consumers; besides relationships are shaped by dialogue and interaction. Facebook Fan Pages offer means to achieve this and allow brands to become part of consumers´ lives. This study extends research on brand communities and the findings enhance understanding why/how consumers engage online with brands and other members.
- Published
- 2016
243. Evolution of Destination Planning and Strategy : The Rise of Tourism in Croatia
- Author
-
Larry Dwyer, Renata Tomljenović, Sanda Čorak, Larry Dwyer, Renata Tomljenović, and Sanda Čorak
- Subjects
- Tourism, Markets, Sports--Sociological aspects, Management, Globalization, Marketing, Business
- Abstract
This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country's primary, secondary, and tertiary industries. This book examines the country's long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.
- Published
- 2016
244. Innovating in Practice : Perspectives and Experiences
- Author
-
Tiziana Russo-Spena, Cristina Mele, Maaria Nuutinen, Tiziana Russo-Spena, Cristina Mele, and Maaria Nuutinen
- Subjects
- Management, Leadership, Economics--Sociological aspects, Industrial management, Business
- Abstract
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
- Published
- 2016
245. Business Project Management and Marketing : Mastering Business Markets
- Author
-
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, Michael Kleinaltenkamp, Wulff Plinke, and Ingmar Geiger
- Subjects
- Accounting, Bookkeeping, Marketing, Project management, Industrial marketing, Business, Organization, Planning
- Abstract
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
- Published
- 2016
246. Cybersecurity Investments : Decision Support Under Economic Aspects
- Author
-
Stefan Beissel and Stefan Beissel
- Subjects
- Business--Data processing, Information technology, Electronic data processing, Computer security, Decision making, Management, Business, Operations research, Industrial management, Management--Data processing
- Abstract
This book offers readers essential orientation on cybersecurity safeguards, and first and foremost helps them find the right balance between financial expenditures and risk mitigation. This is achieved by pursuing a multi-disciplinary approach that combines well-founded methods from economics and the computer sciences. Established decision making techniques are embedded into a walk-through for the complete lifecycle of cybersecurity investments. Insights into the economic aspect of the costs and benefits of cybersecurity are supplemented by established and innovative economic indicators. Readers will find practical tools and techniques to support reasonable decision making in cybersecurity investments. Further, they will be equipped to encourage a common understanding using economic aspects, and to provide cost transparency for the senior management.
- Published
- 2016
247. Reference Architecture for the Telecommunications Industry : Transformation of Strategy, Organization, Processes, Data, and Applications
- Author
-
Christian Czarnecki, Christian Dietze, Christian Czarnecki, and Christian Dietze
- Subjects
- Planning, Information technology, Business, Organization, Business--Data processing
- Abstract
This book reflects the tremendous changes in the telecommunications industry in the course of the past few decades – shorter innovation cycles, stiffer competition and new communication products. It analyzes the transformation of processes, applications and network technologies that are now expected to take place under enormous time pressure. The International Telecommunication Union (ITU) and the TM Forum have provided reference solutions that are broadly recognized and used throughout the value chain of the telecommunications industry, and which can be considered the de facto standard. The book describes how these reference solutions can be used in a practical context: it presents the latest insights into their development, highlights lessons learned from numerous international projects and combines them with well-founded research results in enterprise architecture management and reference modeling. The complete architectural transformation is explained, from the planning andset-up stage to the implementation. Featuring a wealth of examples and illustrations, the book offers a valuable resource for telecommunication professionals, enterprise architects and project managers alike.
- Published
- 2016
248. CSR und Digitalisierung : Der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
- Author
-
Alexandra Hildebrandt, Werner Landhäußer, Alexandra Hildebrandt, and Werner Landhäußer
- Subjects
- Electronic commerce, Industrial management--Environmental aspects, Social responsibility of business, Business
- Abstract
Dieses Buch ist ein Kaleidoskop unserer Gesellschaft und Zeit. Es beschäftigt sich mit Herausforderungen, Chancen und Risiken der größten Transformation der Geschichte: der Digitalisierung. Vorgestellt werden bahnbrechende neue Methoden zur nachhaltigen Steuerung der digitalen Transformation, neue Denkstile sowie neue Formen interdisziplinärer Zusammenarbeit - etwa mit Geistes-, Sozial- und Naturwissenschaftlern, Ökonomen, Informatikern, Psychologen, Philosophen und Vertretern der Kreativwirtschaft. Sie zeigen, dass Digitalisierung weder gefürchtet noch verehrt werden muss, denn es geht vor allem darum, ihre Rolle zu verstehen, um sie nachhaltig zu gestalten.
- Published
- 2016
249. Strategic Leadership for Turbulent Times
- Author
-
Mark Kriger, Yuriy Zhovtobryukh, Mark Kriger, and Yuriy Zhovtobryukh
- Subjects
- Economics--Sociological aspects, Leadership, Business, Organization, Personnel management, Planning
- Abstract
In today's organizations, it is no longer the CEO who acts as the sole strategic leader. From single individuals to larger teams and networks, leaders at all levels are infiltrating the formal organizational structure and making strategic leadership an increasingly complex endeavor. In Strategic Leadership for Turbulent Times, Kriger and Zhovtobryukh shrewdly describe the true experiences of what employees encounter as internal and external environments evolve, and how to uphold the personal and organizational values which affect both human and social capital. They examine how leadership strategies are used in real situations and highlight the importance of managerial wisdom for sustainable growth. Finally, they offer advice for strategic leaders on leading effectively in highly turbulent economic, social, technological, and multicultural times.
- Published
- 2016
250. The Internationalization of Higher Education and Business Schools : A Critical Review
- Author
-
Gabriel Hawawini and Gabriel Hawawini
- Subjects
- Organization, Business, Planning, Education, Higher, International business enterprises
- Abstract
This book provides a critical review of the internationalization process among higher education institutions (HEIs), taking a closer look at the case of business schools. The first part offers a novel definition of this phenomenon and examines the forces that drive international initiatives. It then examines and explains the “internationalization paradox”: the observation that despite evidence that many international initiatives fail to deliver what they promise, for the heads of HEIs they nevertheless remain at the top of the agenda. In turn, the second part of the book develops a unifying framework that identifies alternative models of internationalization and explains how they relate to one another. Based on this framework, the book presents a model of the truly global HEI, whose mission is to learn from the world rather than teach the world what it knows. The book's central thesis is that it is unlikely that HEIs will be able to transform themselves into truly global HEIs because of historical and organizational barriers rather than a shortage of resources or a lack of visionary leadership. The book concludes that most HEIs should refrain from claiming that their aim is to become global institutions, and should instead focus on the successful implementation of an import-export model of internationalization that calls for initiatives such as the internationalization of the curriculum, the creation of student and faculty exchange programs, and the participation in international academic and research partnerships. Any attempt to transform themselves into truly global institutions is unlikely to succeed and may distract them from their fundamental mission: to educate their home-based students and help them become effective global citizens.
- Published
- 2016
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