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Gerade in Unternehmen und insbesondere im Projektmanagement stecken wir in einem Konflikt: Auf der einen Seite müssen wir auf Basis von Erkenntnissen aus Datenanalysen Geschäftsentscheidungen treffen. Für die Analysen selbst steigen wir in die Details unserer Datenseen 4.0 ab. Aber wenn wir auftauchen und es unserem Management als Entscheidungsvorlage präsentieren wollen, scheitern wir genau an diesen Details. Warum? Weil die Gehirne unserer Zuhörer:innen bei zu vielen trockenen Fakten abschalten. Data Storytelling löst dieses Problem. Denn unser Gehirn reagiert auf Geschichten besser als auf eine Auflistung von reinen Zahlen. Beim Data Storytelling werden die Daten zusammen mit einer grafisch leicht verständlichen Darstellung und einem spannenden Narrativ aufbereitet. Der sonst übliche Informationsüberfluss wird auf wesentliche und relevante Kernaussagen reduziert. So werden Inhalte verständlicher und bilden die Grundlage für Geschäftsentscheidungen. Gespickt mit wissenschaftlichen Fakten über unser Gehirn und „Veteranengeschichten“ aus dem Projektmanagement werden in diesem Buch Wege aufgezeigt, dem „Death-by-PowerPoint“ den Kampf anzusagen und die Welt von schlechten Präsentationen zu befreien.Der InhaltWas ist Data Storytelling?Projekt, Kommunikation und PräsentationenSchritte des Data Storytellings: Zuhörer:innen, Aha-Moment, Storyboard, SpannungsbogenVisualisierung: präattentive Merkmale, Gestaltprinzipien, Foliendesign, Daten- und Präsentationsvisualisierung

The place and impact of large, elite business schools is hotly debated. Compared to such establishments, little has been written about smaller, regional, community-oriented business schools that serve and interact with their various communities at home or abroad.Focusing on one of the smaller regional business schools in the UK, and incorporating perspectives from further afield, this book seeks to redress that balance. This local focus enables a more holistic understanding of what really goes on in terms of the complex relationships, practices, challenges and contexts at play in such an arena. The book, conceived throughout the Covid-19 pandemic, reverberates with a multiplicity of voices, perspectives and narratives, and reflects a process of collaborative autoethnography and critical friendship. It will be of great value to academics, students and others who are interested in optimising the benefits of regional business schools around the world.

This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model.This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on future avenues of research to explore the cognitive foundations of business modelling.

This book provides an in-depth exploration of indigenous entrepreneurship and its challenges while addressing ways to make businesses more inclusive and sustainable in the long term. Offering a balanced mix of critical perspectives, theoretical insights and practical implications, provided by both academics and practitioners, it examines how indigenous entrepreneurship practices in Southeast Asia challenge existing theories in business and management research. The chapters also explore the role of various stakeholders, such as the larger community and society, supply chain members, policy-makers, etc., in facilitating indigenous entrepreneurship.Highlighting the uniqueness and diversity of indigenous entrepreneurship in Southeast Asia, this book renders a comprehensive overview of contemporary indigenization topics, organized by Southeast Asian cultural and national contexts.

This edited volume provides a comprehensive and up-to-date understanding of the challenges and opportunities facing entrepreneurs in sub-Saharan Africa. It adopts a venture-ship approach, emphasizing the dynamic and uncertain nature of entrepreneurship and underscoring the need for entrepreneurs to continually innovate and adapt to evolving conditions. It encompasses a broad spectrum of themes, covering the cultural, institutional, and economic contexts in which entrepreneurial endeavors unfold. It also discusses the role of technology and innovation as well as financing and investment, in addition to the impact of entrepreneurship on economic development and social change. The chapters span diverse subject matter, including topics ranging from the cultivation of entrepreneurial culture and the influence of educational systems to the ramifications of political and economic frameworks on entrepreneurial expansion. Additionally, it addresses the significance of social entrepreneurship, the burgeoning presence of female entrepreneurs, the transformative effects of digitalization, and the consequences of regional and international collaborations. They encapsulate the insights and perspectives of an array of stakeholders, including researchers, scholars, entrepreneurs, investors, and policymakers who have actively engaged with the entrepreneurial landscape in sub-Saharan Africa.Bringing together contributions from a diverse group of scholars and practitioners, this book offers an original, multidisciplinary, and pragmatic vantage point on entrepreneurship within the region. It not only enriches the existing body of literature but also serves as a catalyst for further research and scholarly discourse among entrepreneurship researchers.

The purpose of this book is to highlight how current successful Japanese multinational enterprises (MNEs) and companies have changed their business or business models in the past three decades. Japanese MNEs received a lot of attention from academia and industry during the 1980s and the early 1990s, and their factors for success have been compared with those of Western MNEs. Unfortunately, following the collapse of the “bubble economy” in the early 1990s, international business researchers and practitioners'attention has turned away from Japan and its MNEs to emerging markets, notably the rapidly growing China.Japanese MNEs have faced the mature domestic economy and also have had to overcome many new challenges in the twenty-first century, such as rapid aging, depopulation, and response to new technologies. Japanese MNEs and companies today are being forced to respond to new business environments never seen in the past. The prerequisites for business activities have significantly changed from those of former Japanese companies and their management practices. Even in such a difficult situation, however, many Japanese MNEs and emerging companies have achieved steady growth and have succeeded by changing their business models. This book provides the reader with new directions for research and lessons by analyzing the challenges of Japanese multinational enterprises and emerging companies. The redirection of attention is expected to have a positive impact on the field of international business study and practice.

Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death'--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace.