Search

2ª Edição – revisada e ampliada. - Livro mostra como o gamification pode ser usado para soluções de aprendizagem engajadoras - Voltado a profissionais das áreas de treinamento que desejam se aprofundar no tema e colocá-lo em prática. - Autora se dedica à pesquisa de novas metodologias instrucionais e atua desenvolvendo soluções de aprendizagem engajadoras. No livro Gamification – Como criar experiências de aprendizagem engajadoras. Um guia completo: do conceito à prática (DVS Editora), a autora Flora Alves mostra como profissionais que trabalham com ensino e instrução podem utilizar elementos dos games para potencializar resultados. Para isso, ela esmiúça o conceito, cita exemplos reais e mostra como e quando colocar o gamification em prática. Apesar de estar em voga, especialmente quando relacionado aos diversos tipos de ensino, há ainda pouco material publicado sobre o uso do gamification, o que pode gerar uma série de equívocos. Um deles é a ideia de que gamification seja o mesmo que o simples uso de games para treinamentos. Para encerrar essa dúvida, Flora Alves faz todas as diferenciações necessárias e mostra que o gamification pode gerar uma experiência muito mais profunda e engajadora, sempre voltada a um propósito maior, de ensinar e solucionar problemas. Os games são jogados pela diversão, uma ação gamificada reconhece esse poder e o traz para o mundo real, tornando um treinamento, por exemplo, mais divertido e envolvente. Desse modo, o gamification - como foi abordado neste livro - torna-se uma ferramenta vital para designers instrucionais, profissionais envolvidos com treinamento, professores, gestores que desejam transmitir conhecimento para aumentar o desempenho de seus colaboradores, e para todos que, em algum momento, interessaram-se por educação e programas de treinamento.

This edited volume presents an interdisciplinary collection of texts that examine the practice of gamification, the use of game design elements in non-game contexts, specifically as an organization and management research problem. As we travel deeper into the twenty-first century, it is becoming increasingly clear the late modernity is re defining its take on games and play. Following what has been termed a general ludification or playification of society, corporations are beginning to see games and play as resources rather than as a wasteful practice. We are witnessing the emergence of the practice of gamificiation with the intention of mobilizing play's motivational power for capitalist production. This book outlines both the essential'how tos'and also critically explores their links to diverse strands of organization theory such as institutionalism, business ethics, critical theory and organizational behavior. Gamification research has been mostly conducted within disciplines such as information studies, game studies and information systems science. This is a paradoxical state of affairs; whilst gamification aims at being a transformative intervention in work processes and practices and is being deployed as such by practitioners. This book will be of value to researchers, academics and students interested in management and organization studies.

Take your gamification efforts to the next levelWhen The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a'management craze.'Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera.Now, in their new ebook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game—for the win.

Was in der Industrie 4.0 mit der Industrie passiert, wird inzwischen breit diskutiert. Weitaus weniger bekannt ist jedoch, was Digitalisierung, Autonomie und Vernetzung von Anlagen für das Management und die Qualifizierung von Mitarbeitern bedeuten. Der Erfolg der Industrie 4.0 hängt nicht nur von neuen Technologien ab, sondern auch ganz wesentlich vom Management und der Befähigung der Mitarbeiter. Spielbasierte Ansätze des innovativen Konzepts Gamification (Spielefizierung) halten Einzug in die industrielle Arbeitswelt und die logistischen Prozesse. Der vorliegende Sammelband gibt einen umfassenden Überblick und liefert umsetzungsorientierte und praxisnahe Beispiele für die vielseitigen Einsatzmöglichkeiten sowie erste Erfahrungsberichte aus der Industrie. -Begriff, Umsetzungsbeispiele und Ziele -Spiel-Design-Elemente -Potenziale im Kontext der Industrie 4.0 -Gamification in der Produktion -Serious Games in der Logistikweiterbildung -Handlungsempfehlungen zur Einführung -Serious Gaming für den Hafen der Zukunft -Gamification in der Digitalen Weiterbildung für die Intralogistik -Praxisbericht Arvato Gaming Center Autoren: Sandra Kaczmarek, Michael Henke, Jana Danneberg, Jörg Niesenhaus, Oliver Korn, Oliver Vauderwange, Ralf Schmidt, Sebastian Hoos, Heiko Duin, Klaus-Dieter Thoben, Christian Schwede, Michael Schmidt, Michael B. Schmidt, Bernd Jaschinski-Schürmann, Robert Teschendorf

Gamification is the application of game-design elements and game principles to non-game contexts, and has been used to solve problems by applying characteristics of games. Though it has principally been applied in the areas of business and education, this book seeks to expand focus beyond this, looking at how gamification can be used for social change, the development of organizations and the implementation of the UN Sustainable Development goals. Including contributors from across the glove, it draws on a rich array of case studies, from inclusivity in the workplace to ecosystems in the Amazon. A timely contribution to an exciting, growing field, this book engages with the theoretical framework and lays out the foundations for a rigorous theory-based stream of research. It will be valuable reading to scholars and practitioners interested in social change, sustainability, gamification and organizational studies. Agnessa Spanellis (PhD, MEng) is an Assistant Professor at Heriot-Watt University, Scotland and a member of the Research Centre for Logistics and Sustainability at Edinburgh Business School, leading research on gamification for sustainable development and exploring how gamification can improve social and environmental sustainability, especially in more deprived and impoverished communities in low-income counties. J. Tuomas Harviainen (PhD, MBA) works as Associate Professor of information Practices at Tampere University, Finland. Harviainen's work ranges from information sharing in creative organizations to games and gamification. He firmly believes that good research can also be a form of societal activism.

Attribution de points, récompenses, statut, compétition et communauté...ces programmes de fidélité lancés dès 1980 par les compagnies aériennes ont posé le fondement de la gamification. La gamification, c'est l'utilisation des mécanismes du jeu dans d'autres univers non ludiques, par exemple celui de l'entreprise, en particulier des sites web, de situations d'apprentissage ou des réseaux sociaux. C'est un assemblage de mécaniques du jeu pour inciter les utilisateurs d'un service ou les collaborateurs d'une entreprise à s'engager plus dans une activité. Tous les domaines de l'entreprise peuvent l'utiliser : une interaction ludique et immersive pour booster l'apprentissage et la productivité, plus de ventes, une collaboration plus soutenue, plus d'engagement des clients et des collaborateurs... Airbnb, Google, Netflix, Nike, Snapchat, L'Oréal et bien d'autres utilisent le potentiel de la gamification pour créer des expériences engageantes et se différencier de leurs concurrents.Après avoir présenté les principes fondamentaux de la gamification, ce livre développe tous les outils pour mettre en œuvre une stratégie de gamification, pour plus de profits, de la formation en continu pour les collaborateurs, une meilleure communication et des employés engagés! Les outils sont enrichis de cas d'entreprise, d'avis d'experts et de témoignages.

In diesem essential wird erläutert, wie Gamification, Digitalisierung und die vierte industrielle Revolution Gesellschaft, Unternehmensführung und Management verändern. Anhand zahlreicher Grafiken und Abbildungen werden unter anderem die aktuellen Branchenentwicklungen im Hinblick auf Virtual, Augmented und Mixed Reality aufgezeigt. Zukunftstechnologien werden dargelegt, die in der Games Industry entwickelt wurden und Einfluss auf andere Branchen wie beispielsweise die KFZ-Industrie oder das Gesundheitswesen haben. Wertschöpfungsprozesse für Kultur- und Wirtschaftsgüter werden dokumentiert.

Organisations are involved in various types of negotiation. As digitalisation advances, such business negotiations are to a large extent electronic negotiations. Consequently, dedicated training for such electronic negotiations is important for mastering negotiation skills. The present book develops a new approach for a motivating and improved e-negotiation training by applying gamification, i.e. using game design elements in a non-game context, in order to improve participants'motivation, engagement, and learning outcomes. A negotiation support system used within an e-negotiation training is enhanced with game design elements. The book describes the design process, its theoretical foundations, and the evaluation of the gamified negotiation support system. The final quantitative evaluation shows higher motivation, engagement and better learning outcomes for participants in the gamified training compared to a conventional training. Organisations can employ the designed artefact for fundamental and effective e-negotiation training. Additionally, the book provides insights in how to design a gamified system for a particular application context.

Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Berlin School of Economics and Law, language: English, abstract: Incentive systems can contribute to the best possible exploitation of the employee's abilities. A new way of setting those incentives and motivating employees is gamification. Gamification is defined as the application of game mechanics to a non-game setting, such as the business environment. Companies have discovered game-like incentives for motivating their employees, and now, this paper tries to create a gamified incentive system for motivating employees in the early stage of the innovation process. Innovation creates value, strengthens the market position and creates competitive advantages. Therefore innovation is widely seen as a critical source for economic success for companies. However, at the same time, innovation is expensive. For example, in 2018 alone, Apple invested as much as 14,24 billion dollars on research and development. This represented around 46% of their total operating expenses and approximately 2,6% of their total revenues. These costs are making it vital for companies to ensure the efficient use of innovation resources. This efficiency is largely determined by the competence, creativity and motivation of the employees working in the area of in research and development (R&D). Thus, companies have to generate adequate motivation in employees to deliver their innovative ideas, obtain a patent and develop the patentable idea into profitable innovation. Human resource (HR) management practices are considered as an essential instrument to fulfil this task. However, standard pay-for-performance schemes, which only reward short-term financial success, are not suitable for fulfilling this task in the innovation process, because innovation processes are likely to fail as they contain a high degree of uncertainty. In standard schemes, this failure would result in penalties by a lower compensation or a possible termination of the contract. This punishment has the potential to harm the innovative behaviour of employees. A company that wants to encourage innovation must design incentive systems that free employees to take risks, experiments and discover what practices and technologies are the most effective. These unique characteristics of innovation processes are the reason why analysing incentive systems in the context of innovation processes is of particular interest. Especially since incentive systems are considered as essential for ensuring the efficiency of innovation processes, as employees adapt their behaviour to these systems.

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,3, Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt; Würzburg, Sprache: Deutsch, Abstract: Das primäre Ziel dieser Arbeit ist die praxisorientierte Erstellung einer Gamification für die Second Screen-App Spect8 in Kooperation mit der vAudience GmbH aus Würzburg. Die Hauptaufgaben in vier beliebten Spielen in den Jahren von 2005-2010 beinhalten das Kellnern, das Bewirtschaften einer Farm, das Lösen von technischen Problemen beziehungsweise. für Flugsicherheit zu sorgen. Normalerweise werden Menschen diesen Tätigkeiten nicht freiwillig in ihrer Freizeit und ohne Bezahlung nachgehen. Aus dieser Erkenntnis kann geschlossen werden, dass das Thema einer Aufgabe nicht zwangsläufig ausschlaggebend für den Spaßfaktor ist. Daher ist es möglich, dass wirklich jede Tätigkeit unter Umständen Spaß machen kann. Doch durch welche Umstände werden unbeliebte Arbeiten zu willkommenen Freizeitaktivitäten? Die Antwort auf diese Frage ist die Integration von Spielelementen. Spannende Herausforderungen, sofortiges Feedback durch Belohnungen, viele Handlungsfreiheiten, eine spannende Geschichte und soziale Interaktionen sind Beispiele für Spielelemente, die den Nutzer dazu motivieren, aktiv zu werden. Ein sehr gutes Beispiel für die immense Effektivität dieser Motivation ist das Computerspiel World of Warcraft. Für viele Spieler beginnt der eigentliche Spaß erst auf dem höchsten Schwierigkeitsgrad dieses Spiels. Nur um dieses Ziel zu erreichen sind Spieler freiwillig dazu bereit, durchschnittlich 600 Stunden ihrer Zeit in das Spiel zu investieren.Motivierende Spielelemente können auch in einem spielfremden Kontext, zum Beispiel zur Erreichung eines Unternehmensziels, verwendet werden. Diese Nutzung wird als Gamification bezeichnet. Trotz des hohen Motivationspotenzials einer erstklassigen Gamification scheitern jedoch auch viele Prototypen gamifizierter Anwendungen auf Grund eines unzureichenden Designs. Um eine qualitativ hochwertige Gamification zu entwickeln, werden deshalb die zwölf zentralen Erfolgsfaktoren für erfolgreiche avatar-basierte Gamification unter Verwendung der Benchmarking-Methodik herausgearbeitet. Jeder Erfolgsfaktor wird durch vier Entwicklungsstufen trennscharf präzisiert und so in einem 12x4 Modell dargestellt, durch welches eine Gamification für avatar-basierte Apps erstellt, objektiv bewertet und optimiert werden kann.

Diplomarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1.30, Ludwig-Maximilians-Universität München (Wirtschafts- und Organisationspsychologie), Sprache: Deutsch, Abstract: Diese Arbeit soll der Einfluss eines spielerischen Ansatzes auf die Transformation der Kultur eines Unternehmens erfasst und bewertet werden. In der detaillierten Betrachtung soll die tatsächliche bzw. die wahrgenommene Veränderung einer einzelnen Kulturdimension hinsichtlich der Verhaltensweisen untersucht werden. Primär geht es nicht um die Ableitung von Handlungsempfehlungen, sondern vielmehr um die Beantwortung der grundlegenden Frage, ob die Transformation der Unternehmenskultur mithilfe eines spielerischen Ansatzes erfolgreich und wirkungsvoll initiiert werden kann. Dahinter steht der Grundgedanke, die angestrebte Veränderung mit einer qualitativen Evaluationsstudie wissenschaftlich zu begleiten sowie die Wirkungen durch subjekt-orientierte, einzelfallintensive sowie offene Beschreibung der in der Praxis ablaufenden Prozesse einzuschätzen. Der Autor hat sich daher bewusst für einen qualitativen Zugang entschieden. Ausgehend von dieser wurde ein Interviewleitfaden entwickelt, welcher der Logik der drei Kategorien Kognition, Emotion und Verhalten folgt. Aus der Perspektive der Systemtheorie, einer soziologischen Theorie, kann ein Unternehmen als eigenes System verstanden werden. Niklas Luhmann beschreibt die Entstehung eines Systems durch Interaktionen, Operationen und Bildung von Differenzen zu anderen Systemen. Die Grenzen eines Systems sind nicht als territoriale Abgrenzungen aufzufassen, sondern sie entstehen durch Kommunikation. Übertragen auf die vorliegende Arbeit ist sowohl die Kultur als auch das Unternehmen an sich als ein eigenständiges System zu verstehen. Entsprechend dem zugrundeliegenden Modell der Unternehmenskultur nach Schein (1995) besteht zwischen der Kultur und der Organisation eines Unternehmens eine reziproke Abhängigkeit. Die stattfindende Kommunikation und Interaktion kann nur von den Mitgliedern des Unternehmens angemessen verstanden und entschlüsselt werden.

This book explains how gamification, specifically enterprise gamification, can help mangers in multiple areas within an enterprise to improve attrition. Employee Engagement is an important component to foster employee relations with the organization. Gamification by its inherent design helps to increase engagement within an enterprise. Several successful case studies in Gamification are presented, which present new practical tips for Gamification for IT Management. By introducing general IT management concepts related to the specific environment managers work in, the authors then detail the benefits of introducing gamification in this very environment to resolve business issues.IT Managers, as well as HR professionals, Group Heads and Delivery Leaders will find this be a useful resource to understand how Gamification can improve their everyday work. The book can also be used as a reference for engaging learners and employees to improve their productivity in organizations.

Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the'play'impulse. In fact, gaming comes so naturally to us we don't even notice it for what it is. Two examples of large scale gaming structures include our educational and political systems. Going deeper into understanding how gaming structures work, and intentionally applying those mechanics can give us an advantage when designing experiences meant to engage our members in the work of our associations. Although games have been with us since we first learned to scratch marks on small rocks, what is new is the impact the internet and technology is having on games and players alike. What was simple activity in the past, is rapidly turning into a large scale social phenomenon. At some point the term'gamer'will lose it relevancy and we will recognize gamers for what they are - an increasingly sophisticated class of experience consumers. Games are the first mass media of the 21st century and gaming literacy is an essential skill all executives, staff and volunteers need to develop in order to attract, appeal to and invite a new generation of players to play the association game. In this book, we take a simple, practical approach to helping you and your volunteers take these ideas one step farther. By using these 42 rules, you will be able to use simple gaming mechanics to increase member engagement, improve educational outcomes and build community in your industry or profession.

'A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION….'—Daniel H. Pink, Author, DriveWhy can't life—and business—be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life.Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do.Discover the successes—and failures—of organizations that are using gamification:How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash.The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the'guided missile'of gamification to have people work and do things in ways that are against their self-interest.This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new'open innovation bridge – a Tangram model'approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author's development of a gamification perspective and a tool to design open innovation business models.

By tapping into the same psychology that keeps gamers glued to Minecraft or World of Warcraft, innovative organizations are creating their own engaging and flexible learning experiences. They're called Serious Games. This is a practical toolkit for those who want to learn about more serious games and how to apply them in the workplace.

Crowdsourcing in Management Research explores the evolving landscape of academic research in the context of contemporary legal, social, cultural, and technological shifts. The book delves into the intricate processes and challenges associated with managing crowdsourcing initiatives in science. It sheds light on the essential competencies required by those initiating crowdsourcing projects, offering practical insights for effective implementation. Furthermore, the text explores the future directions of crowdsourcing in science, considering the influence of emerging technologies such as blockchain, digital storytelling, gamification, metaverse, augmented reality, and artificial intelligence. As one of the few comprehensive resources available, the book serves as a valuable guide for scholars, researchers, and graduate students interested in crowdsourcing paradigms. It emphasizes accessibility by avoiding unnecessary jargon and caters to non‑specialist readers, including booksellers and librarians. The geographical and temporal relevance of the work is underlined, providing a contemporary perspective on the subject. The inclusion of well‑known and topical case studies enhances the book's relevance, while groundbreaking content ensures its significance in the rapidly evolving field of management research.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution‑Non Commercial‑No Derivatives 4.0 license.

Educational institutions have invested greatly in the introduction and development of new teaching methods in recent years, especially during and after the pandemic. Despite these new approaches, relevant questions related to learning objectives, suitable methodologies, and impact assessment remain unanswered. This book, Interdisciplinary Approaches in Managerial Education, aims to address these unanswered questions regarding best practices, laboratory methods, policies, and protocols in the areas of education and managerial training.The book covers several topics related to practical approaches to managerial education and training. It provides detailed explanations in relation to active methodologies such as problem-based learning (PBL), co-creation, team-based learning (TBL), etc. This book takes an integrated approach towards the new paradigm of management education, ensuring that both teacher and student comprehend the interdisciplinary approach between ideas and concepts across different domains of study.The book presents 16 chapters on various themes to consolidate the understanding of interdisciplinary management education. It includes chapters relating to employability, digitalization and digital technologies, and sustainability, providing not just an introduction to these factors in an interdisciplinary approach, but also a look at the future of management education due to the ever-growing requirement of interdisciplinarity. Topics include hybrid teaching tools, such as gamification in management education; role of applied mathematics in financial management education; how management education can lead to achieving sustainable development goals; the impact of ITC in managerial education during times of economic crisis; strengthening industry-academia linkages; industry demands in terms of employability skills among management students; and more.This book will enrich its readers with contemporary ideas on interdisciplinary management education and world-wide best practices. Primarily geared toward an academic audience (academics, university teachers, researchers, and post-graduate students), this book will also be of benefit to public and private institutions, educational developers, and researchers in managerial training education.

Managing Training and Development 9th edition focuses on personnel training and development from a human resources management perspective. The book provides detailed discussions, case studies, and activities to guide students through a wide spectrum of training and development issues. This title covers topics from the legislation that impacts education and training, such as the South African Qualifications Authority and the Skills Development Acts, to the factors that influence the training and development of people in organisations. It aims to benefit the individual and the organisation by integrating theory and practice. The title is written for undergraduate students of Human Resource Management; Human Resource Development; Industrial Psychology; Management; and Business Management at universities and universities of technology. Changes to this edition include: • Discussions of national and international shifts and developments within training and development • A focus on how Covid-19 impacted learning and development strategies, including government regulations, workplace policies, remote learning, and flexible training • Expanded information on reskilling and upskilling to ensure a competent workforce in an increasingly digital environment • Additional content on revising strategic management interventions, virtual instructor-led training, gamification, and artificial intelligence • Updated examples and case studies.

This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World'.With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on emerging technologies, such as location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality

This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held at the Syros Island in Greece in September 2022, the conference's lead theme was ‘Tourism, Travel, and Hospitality in a Smart and Sustainable World'.With a full appreciation of the contributions made by numerous writers toward the progress in tourism research, this book presents a critical academic discourse on sustainable practices in a smart tourism context, stimulating future debates and advancing knowledge and understanding in this critical area of knowledge. It also puts emphasis on the knowledge economy and smart destinations notion. It enacts new modes of tourism management and development and presents chapters on cultural heritage tourism, emerging technologies and tourism consumer behaviour, such as tourism education, location-based services, Internet of Things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.

Die Anforderungen an Aus- und Weiterbildungen ändern sich stetig und werden immer komplexer. Sie sind mittlerweile so vielfältig, dass ihnen kaum eine einzelne Lehrmethode gerecht werden kann, um Kompetenzen zu vermitteln. Neben Blended Learning oder Gamification werden auch Planspiele als Lehrmethode eingesetzt. Dieses Buch gibt zahlreiche Anreize und beschreibt anhand eines methodischen Vorgehens, wie mit einem wissenschaftlichen und transparenten Prozess, Planspiele für die Lehre entwickelt werden können.

'Leaders who want to amp up employee morale should take a look.-Publishers WeeklyWhat if the answer to motivating people is to stop trying to motivate them?The second edition of this bestseller reveals how motivation science is essential for solving the most vexing leadership issues-from hybrid work and retention to employee engagement.Leaders face a motivation dilemma. Traditional command-and-control management styles and carrot-and-stick motivation techniques have been proven ineffective.Motivation researcher and leadership consultant Susan Fowler expands on her groundbreaking Spectrum of Motivation model in this updated post-pandemic edition. New chapters tackle motivation science's role in managing remote and hybrid work; expose overused tactics, such as gamification and tokens; and tell the fascinating backstory behind the great resignation and quiet quitting. Fowler's approach to leadership is fresh, pragmatic, and inspiring. But it's also empirically sound. Her framework builds on Self-Determination Theory, equipping leaders with skills to encourage choice, deepen connection, and build competence. Leaders who mastered this method have experienced breakthroughs with higher retention, lower turnover, greater acceptance of DEIJ initiatives, and a more vital, creative, and resilient workforce. Through her experiences working with organizations and leaders around the world, Fowler reminds us that motivation is at the heart of everything people do and everything they don't do but wish they did. When managers integrate motivation science into their everyday leadership practice, an evolutionary truth emerges: people can be highly productive and flourish simultaneously.

Dieses Buch dokumentiert und analysiert die marktorientierte Unternehmensführung in der Games-Branche sowie die damit einhergehenden Managementprozesse. Unternehmensgründungen werden unter branchenrelevanten Aspekten dargestellt, die Erstellung von Businessplänen, das Gewinnen von Pitches sowie die Möglichkeiten der Unternehmensfinanzierung, auch durch Förderprogramme, werden aufgezeigt und durch konkrete Handlungsempfehlungen abgerundet. Die Zusammenstellung von Teams einschließlich der Aspekte des Female Managements und Diversity sowie die erfolgsorientierte Unternehmensführung werden praxisnah erläutert. Zahlreiche strategische und taktisch-operative Analysen, die für die erfolgreiche Vermarktung von Videogames entscheidend sind, werden anhand von über 100 Fallbeispielen dokumentiert. Managemententscheidungen, einschließlich der Games-Unternehmen Tencent, Electronic Arts, Ubisoft, Crytek, Plaion, Deck 13 und Microsoft, werden im Kontext des unternehmerischen Erfolgs beleuchtet.Künstliche Intelligenz, Neuronale Netzwerke, Bilderkennung, Spracherkennung und Chatbots in Computerspielen werden verständlich erklärt. Monetarisierungsmodelle, Spielökonomien, Blockchain und Non-Fungible Tokens (NFTs) werden ebenso erläutert wie KI-basierte Planung & Prognosemodelle für In-Game Items. Die Vertriebskanäle und Businessopportunitäten für Online- und Mobile Games sowie E-Sports und Serious Games werden aufgezeigt. Aktuelle Entwicklungen im Game Design, bei Game-Engines, dem Game Hacking und bei Gamification werden dokumentiert. Ein einzigartiges Fachbuch, der bereits in der 2. Auflage veröffentlicht wird, für Studierende mit Schwerpunkt Games Management, aber auch für Unternehmensgründer, Manager und Investoren der Games-Branche.

Das Herausgeberwerk zeigt theoretisch fundiert und praxisnah Potenziale von E-Learning in Unternehmen und Hochschulen auf, beschreibt die Veränderungen der Unternehmenskultur und stellt nützliche Werkzeuge und Methoden für digitales Lernen und Lehren vor.Mit der Zunahme digitaler Technologien und bedingt durch die Corona-Pandemie wurden komplexe interaktive und multimediale Lernumgebungen in Unternehmen und Bildungseinrichtungen geschaffen, die zu großen Herausforderungen bei der technischen Bewältigung, der Integration der Beteiligten und der Weitergabe und Aufnahme von Lerninhalten führen können. Experten aus Wissenschaft und Praxis beschreiben in ihren Beiträgen theoriegeleitete Ansätze, empirische Untersuchungsergebnisse sowie technologische Trends und veranschaulichen Lösungen zur Organisations- und Kompetenzentwicklung durch Praxisbeispiele und Erfahrungsberichte. Zudem werden methodische und didaktische Vorgehensweisen zur Qualitätssteigerung und Lernmotivation aufgezeigt. Das Buch richtet sich an Praktiker, die sich mit E-Learning in Bildungszentren und Unternehmen beschäftigen, Fach- und Führungskräfte mit Entscheidungsbefugnis sowie Wissenschaftler und Dozierende mit den Schwerpunktfächern Digitales Lernen, E-Learning, Gamification, Bildung und Medien Design.

2023 First Place winner for Adult General Nonfiction from the National Federation of Press Women Finalist, Career Book Category, 2022 Next Generation Indie Book Awards. The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals. Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent—from strategic HR-related issues to the smallest tactical details of managing people.The Big Book of HR, 10th Anniversary Edition includes up-to-date information about: The challenges of remote and distributed workforces Diversity, equity and inclusion Workplace harassment and its prevention Changing technology and its impact on every facet of people management Pay equity and its effect on transparency in compensation Benefits that meet the needs of a multigenerational workforce State and local laws that are addressing societal changes Gamification and other training strategies

This book focuses on relatively neglected areas of simulation and gaming (S&G), i.e., cultural aspects and ethical issues, in addition to giving readers a basic knowledge of S&G. Although the educational effects of S&G, and related methods such as gamification, as well as serious games have been studied and are gaining recognition, their downsides are often overlooked. For example, there is always a risk of manipulation by games if maliciously designed and facilitated. Ethical codes of game designers, facilitators, and educators must be established on the basis of academic research. Considerations of the ethics of games are essential not only for S&G researchers and educators but also for the general public, because games have sometimes been used for propaganda purposes in the past and could be again, in the present and future. Looking at the cultural aspect, as the S&G community has accumulated research over 50 years, the book includes the knowledge of the pioneers, i.e., archival interview data. This is the first book that includes extensive interviews of researchers and commercial game designers and critics. It also contains diverse topics from the perspective of gender and Japanese culture. Japan has been attracting attention in the field of board games as there are many independent game designers and an expanding market. Although women in S&G have gained some recognition, the topic has been rather ignored and was first officially discussed in 2019 at the international conference of the International Simulation and Gaming Association held in Warsaw. In summary, by focusing on comparatively overlooked or neglected aspects of S&G, this book expands future opportunities in the field for researchers and educators, with increased awareness by the general public.

This book gathers the papers of the PUDCAD Universal Design Practice Conference: Game + Design Education, organized by Istanbul Technical University and held online on June 24-26, 2020. The conference represented one of the key events of the Practicing Universal Design Principles in Design Education through a CAD-Based Game (PUDCAD) project, which developed a design game on a CAD-based platform, enabling students and designers to learn about universal design principles and develop accessible and innovative design ideas. As such, the PUDCAD project met one of the foremost goals of the European Commission, making sure the inclusion and efficient accessibility for people with disabilities into everyday life. The main topics of the conference include: universal design and education, universal design and user experience, game and design studies, gamification, virtual reality experiment, e-learning in design, and playful spaces and interfaces. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists.

This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.

An exponential stride in globalization, impressively expedited by advanced technology, has brought about immense changes in the backdrop of world markets. Big data and digital technologies like Augmented Reality, Virtual Reality and Artificial Intelligence, assisted this progression by improving efficiency and effectiveness of the way ‘things are done'! All of these factors, in conjunction, have highly influenced the how, where and when of business management today! Leveraging on them has enabled advanced markets to establish themselves further, and new markets to start emerging spectacularly! In this novel environment ofemerging human and techno-human business management dynamics, virtual influencers and gamification started becoming the norm of the day. What's more, businesses are in constant competition to achieve brand loyalty among their customers through bolstering up the branding of their products and services. Advancement in technology though comes at a price, as it leads to an increase in fraudulent activities. In this climate, ethical leadership is required to lead people. Management by mission and evidence-based management can be tools to steer towards better and more transparent decision making in organizations. Amidst this, the role of crisis management is vital to assist in crisis and disaster preparedness.

This book traces how the current wave of industrial digitalization relates to processes of domination and emancipation. It aims to counter techno-deterministic narratives that would connect a perceived new ‘industrial revolution'with clear-cut societal consequences. In order to do this, the volume intervenes into three ongoing discussions which pertain to emancipation and domination in the workplace, promises of emancipation through digital fabrication, and the idea of emancipating, configuring, and infrastructuring the users of industrial products. Within this framework it addresses topics including democratic participation, management thinking, gamification, the maker movement, reshoring, digital platforms, and the automation of healthcare.

This proceedings presents the papers from Urb-IoT 2018 - 3rd EAI International Conference on IoT in Urban Space, which took place in Guimarães, Portugal on 21-22 November 2018. The conference aims to explore the emerging dynamics within the scope of the Internet of Things (IoT) and the new science of cities.The papers discuss fusion of heterogeneous urban sources, understanding urban data using machine learning and mining techniques, urban analytics, urban IoT infrastructures, crowd sourcing techniques, incentification and gamification, urban mobility and intelligent transportation systems, real time urban information systems, and more. The proceedings discuss innovative technologies that navigate industry and connectivity sectors in transportation, utility, public safety, healthcare, and education. The authors also discuss the increasing deployments of IoT technologies and the rise of the so-called'Sensored Cities'‚ which are opening up new avenues of research opportunities towards that future.

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.

Engaged employees are assets to every company because they are not only more productive but are also open to new ideas and technologies that often lead to significant business outcomes. Businesses need to establish credible antecedents to employee engagement based on their own culture and needs to develop a pool of highly engaged employees. Management Techniques for Employee Engagement in Contemporary Organizations provides theoretical frameworks and the latest empirical research findings on management strategies for the promotion, adoption, and implementation of work engagement policies. The content within this publication examines gamification, employee engagement, and management techniques and is designed for academicians, managers, business professionals, human resources officers, policymakers, and researchers.

Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students. Sixteen authors from New York University's Steinhardt School of Culture, Education, and Human Development describe their experiences in upgrading and expanding the quality of the business education experience. Business school instructors can use this edited collection to draw inspiration and learn specific techniques to bring their courses to the cutting edge of curriculum. Topics range from teaching accounting, financial literacy, marketing, and teamwork to gamification, improving international student and intern experience, not-for credit education, and virtual workplace learning.

Information technology has had a profound effect on almost every aspect of our lives including the way we purchase products, communicate with others, receive health care services, and deliver education and training. It has also had a major impact on human resource management (HR) processes, and it has transformed the way that we recruit, select, motivate, and retain employees (Gueutal & Stone, 2005; Kavanagh, Thite, & Johnson, 2015). For example, some estimates indicated that 100% of large organizations now use web-based recruiting (Sierra-Cedar, 2016-2017), and over half of the training conducted in America is delivered using technology-based methods (American Society for Training and Development, 2015). Results of a survey by the Society for Human Resource Management (SHRM) (2002) revealed that technology is one of the major drivers of change in today's HR departments. In spite of the increased use of technology in the field of HR, relatively little research has examined the acceptance and effectiveness of electronic human resource management (eHRM) methods. As a consequence, practitioners are implementing these new systems without the benefit of research. Thus, the primary purpose of this issue is to review the results of research on a number of important eHRM practices including e-recruitment, e-selection, gamification, e- socialization, e-learning, and e-performance management. It also considers how technology can be used to manage task-based contingent workers, and examines the problems associated with cyberdeviance in organizations. The chapters in this series should be extremely beneficial for HR researchers and practitioners who are employing these new systems.

Consumer Marketing 2018-2019 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to email, and from customer service to experiential marketing. The handbook categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links – directly embedded into the electronic edition – will direct you to additional market research and other resources.

This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.

Ein Must-have für alle (angehenden) EventmanagerInnen Kongresse, Festivals oder sportliche Großveranstaltungen planen und organisieren – das ist für viele ein Traumberuf. Hinter diesen Events steckt allerdings eine hochprofessionelle Branche. Dieses Buch verrät Studierenden und Quereinsteigern alles Wissenswerte über Geschichte, Akteure, Organisationen und Eventformate. Zudem vermittelt es griffig das Grundwissen rund um die Eventplanung, -umsetzung und -evaluierung. Die dritte Auflage geht erstmalig auch auf Barcamps, Hybrid-Events und Gamification ein. Das Buch richtet sich an Praktiker und Quereinsteiger, die sich schnell in das Thema „Events“ einarbeiten möchten. Für Studierende des Eventmanagements, der Kommunikationswissenschaften und des Marketings sowie angrenzender Studiengänge ist es zudem ein aufschlussreiches und praxisnahes Lehrbuch.

This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.

Das Buch verknüpft das Betriebliche Gesundheitsmanagement mit der Digitalisierung von Gesundheitsthemen, was generell neue technische Möglichkeiten bietet. Die Gesundheit der Mitarbeiter ist insbesondere im bevorstehenden war-for-talents eine wichtige strategische Schlüsselressource geworden, die es zu fördern und zu schützen gilt. Beim Betrieblichen Gesundheitsmanagements(BGM) geht es um ein integriertes System zur Gesundheitsförderung, Gesundheitsschutz und Eingliederungsmanagement und die Koordination aller Maßnahmen. Heute ist auch die Digitalisierung im BGM angekommen, die verschiedene technische Möglichkeiten und Maßnahmen mit sich bringt. So gibt es bei der Gesundheitsförderung bspw. Gamification-Elemente in einem modernen Betrieb, bei denen die Mitarbeiter eher spielerisch miteinander oder gegeneinander im virtuellen Raum antreten und ganz nebenbei etwas für die Gesundheit tun. Alle aktuellen Entwicklungen werden in diesem Buch vorgestellt und diskutiert.

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism'prosumer'at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

This edited volume presents current perspectives on the innovative use of Information and Communication Technologies (ICT) as an integral part of the changing nature of work. The individual chapters address a number of key concepts such as telecommuting, alternative work arrangements, job crafting, gamification and new work skills, supplemented by a range of examples and supporting case studies. The Impact of ICT on Work offers a valuable resource for business practitioners and academics in the areas of information systems, as well as for human resources managers. The book will also be useful in advanced graduate classes dealing with the social and business impacts of information and communication technologies.

In the workplace, “understanding the technology landscape is important because it helps you choose the best technology tools to support employee engagement, communication, and motivation,” writes Sharlyn Lauby in “Motivating Employees in the Digital Age.” Lauby explains how to use social media, gamification, and mLearning to motivate workers, and provides tips on avoiding some common mistakes. This issue of TD at Work will: • Describe the capabilities of technology in today's workplace. • Explain how to apply technology to classic motivation theories. • Outline how you can use technology to motivate. • Provide tips on using digital tools to motivate employees and measure success.

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today's society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides.The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of the relationship between internal marketing, internal and external stakeholders, and companies to be timely topics for further investigation.

This book emphasizes the concepts of strategic innovation and entrepreneurship, which are quite prevalent in today's organizations. Going beyond traditional approach that follows strategic analysis, choice and implementation framework, and traditional theories based on industrial organization paradigm and resource-based view, the book considers current business environment, which is volatile, uncertain, complex, chaotic, conflicting, and ambiguous (VUCA). It takes the strategic flexibility view to cope with these strategic challenges. The book introduces the subject matter of strategic management in retrospect and prospect, highlighting critical theories of strategic management. It uses a strategic learning framework rather than a purely analytical approach to dynamically learn about the external situation, internal resources, and capabilities. The evolution of strategy is given in terms of generic strategies in practice and adaptation in specific contexts. It further deals with essential topics such as strategic alliances and networks, mergers and acquisitions, and global strategy. It then provides the execution framework and models covering restructuring, leadership, corporate governance, and change management. The strategy in specific areas such as strategic technology management, e-business and knowledge management, and functional strategies and policies are discussed to understand the implementation depth. Finally, it touches upon contemporary issues such as sustainable enterprise, stakeholder perspectives, and comparative strategies in various contexts. It then outlines future directions of strategic management. In the end, case analysis guidelines are provided with sample cases from different parts of the world. The book also used interpretive and simulation methods such as system dynamics and total interpretive structural modeling to grasp the relationships and their dynamic impact provided throughout the book. It will be an invaluable resource for researchers of business strategy as well as students studying these courses; it will also be useful for industry practitioners, corporates and business policy makers.

De creatieve industrie zit in de lift. Naast het economisch belang spelen ook bredere maatschappelijke overwegingen zoals welzijn, sociale cohesie en betekenisgeving een belangrijke rol. Dit maakt dat creatieve economie nauw verbonden is met cultuurbeleid, en dat financiële belangen vaak verweven zijn met culturele waarden. Deze realiteit kan lastige dilemma's opleveren maar ook prachtige kansen. In dit Handboek creatieve economie en cultuurbeleid kijken we met een economische en beleidsmatige bril naar de creatieve en culturele sectoren, die een heel eigen dynamiek kennen. We brengen de relevante thema's bij elkaar en laten de onderlinge verbanden zien. Daarbij wordt de lezer uitgenodigd zelf een mening te vormen.

Technological transformation should lead to enhance people's potential and the development of their cognitive and social competences, especially those connected with effective communication on different levels. The COVID-19 pandemic has intensified all these processes and, for better resilience and effectiveness at work, it requires now different sets of competences. This book gives direct insight into changes that take place in education in the context of an unprecedented and rapid technological advancement, which requires the reorientation of goals and functions based on innovative, adaptive and flexible solutions – in most cases driven by individual leadership. It describes the way to reach this reorientation and shows through thorough research how educational leaders position themselves on this way in this fast-changing ecosystem. Exploring how educational leaders manage the challenges of digital transformation, using European collaborative projects, this research volume discusses how this process impacts the effectiveness and sustainability of organizational activities. Establishing a model for assessing digital transformation in educational organizations and evaluating the effectiveness of their leaders, it will be of value to researchers, academics, practitioners, and advanced students in the fields of leadership, organizational change, management of technology and innovation, and those interested in the development of education and the utilization of digitalization.

Die Arbeitswelt verändert sich rasant – auch in traditionellen Branchen wie der Steuerberatung. Der Übergang vom Industrie- zum Informationszeitalter bringt tiefgreifende Veränderungen mit sich, die nicht nur die Technologie betreffen, sondern auch die Art und Weise, wie Menschen arbeiten und zusammenarbeiten. Steuerberatungskanzleien, die traditionell in einem stabilen, vorhersagbaren Umfeld agierten, sehen sich heute zunehmend dynamischen Märkten gegenüber, in denen Anpassungsfähigkeit und Kreativität gefragt sind. Ein einfaches Rezept für die Gestaltung der Zusammenarbeit in Kanzleien gibt es nicht, doch es sollten folgende Fragen gestellt werden: • Welche individuellen Lösungsansätze müssen Kanzleiinhaber:innen entwickeln, die die spezifischen Bedingungen und kulturellen Eigenheiten ihrer Kanzlei berücksichtigen – und zwar jenseits von Management-Moden und universellen Lösungsansätzen? • Was brauchen Führungskräfte, um dem'Erneuerungs- und Transformationswahn'mit durchdachten Strategien entgegentreten und damit nicht zuletzt den Schaden aktionistischer »One-Size-Fits-All-Ansätze« abwenden zu können? Die Führungskräfte von morgen müssen lernen, nicht nur strukturelle Veränderungen zu steuern, sondern auch kulturelle Transformationen aktiv zu gestalten. Dies erfordert ein neues Führungsverständnis, das Future Leadership genannt wird. Dieser Ansatz betont die Notwendigkeit, Mitarbeitenden Raum für Eigenverantwortung und Kreativität zu geben. Geleitet von sieben Grundprinzipien zukunftsorientierter Unternehmensführung stellt Ralf Haase Denkwerkzeuge für Kanzleien vor, um passende Konzepte für Veränderungsstrategien zu entwickeln. Er zeigt, wie Kanzleien es schaffen können, durch eine neue Unternehmens- und Arbeitskultur den Kanzleierfolg zu steigern und gleichzeitig als Arbeitgeber attraktiver zu werden. Das Buch ist ein Werkzeug für Organisationsverantwortliche, die ihre Kanzlei in eine moderne und zukunftsorientierte Arbeitsumgebung transformieren wollen. Es bietet neben Strategien Perspektiven, Inspiration und praktische Ratschläge, um die Vorteile von New Work voll auszuschöpfen. Dieses Buch ist ein wertvolles Werkzeug für all jene, die bereit sind, ihre Kanzlei durch neue Ansätze der Arbeitsorganisation und des Führungsverhaltens in die Zukunft zu führen. Durch die Implementierung von New Work-Prinzipien können Steuerberatungskanzleien nicht nur wettbewerbsfähig bleiben, sondern auch als attraktive Arbeitgeber in einem hart umkämpften Arbeitsmarkt bestehen. Ergänzt wird das Buch durch digitale Audiodateien mit Interviews von 26 Praktiker:innen- und Organisationsentwickler:innen auf myBook+. Die digitale und kostenfreie Ergänzung zu Ihrem Buch auf myBook+: - Zugriff auf ergänzende Materialien und Inhalte - E-Book direkt online lesen im Browser - Persönliche Fachbibliothek mit Ihren BüchernJetzt nutzen auf mybookplus.de.

This is the Open Access edition of Global Focus from the European Foundation for Management Development (EFMD). Global Focus has become one of the most authoritative resources for in-depth analysis and updates on international management development. With features, topical reports, thought leadership and insight from leading experts from academia, business schools, companies and consultancies, this edition focuses on business school internationalisation.This eighteenth volume focuses on the impact of Artificial Intelligence (AI), with insights into topics such as the role of AI in corporate learning by Martin Moehrle, reshaping business education using hands-on AI by Ana Freire, and whether generative AI is a threat to the world of teaching and learning by Pär Mårtensson and John Mullins. The topic of the impact of business school research is explored by Kai Peters and Howard Thomas, and Usha Haley, Cary Cooper and Andrew Jack look at societal impact through sustainable scholarship. Chapters also focus on important aspects of working in business and business schools, such as Dan Pontefract's discussion of loneliness both within and beyond the workplace and the importance of ‘finding your people', and insights for developing an international scholar career presented by Miguel Córdova.This book will be of value and interest to those working in business schools and higher education leaders, as well as policy makers and business leaders seeking insight into how management education will be shaped to support business and wider society.