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Hidden champions are highly successful small and medium-sized companies that are global leaders in terms of market share in their respective niches. Presenting the outcomes of an in-depth, multinational study on hidden champions in Central, Eastern, and Southeast Europe, Russia, China, Mongolia and Turkey, this book provides essential insights into the critical drivers of success, market leadership positions, competitive advantage, and core lessons learned on the road to business prosperity. It also addresses development needs in connection with management, financing and the regulatory environment, which can in turn be used to create recommendations for various stakeholders (e.g. governments, financial institutions, management development institutions) in order to support hidden champions in their further growth and business success.

In einem dynamischen, unsicheren und komplexen wirtschaftlichen Umfeld stehen Unternehmen heute unter hohem Druck. Schnelle Reaktionen am Markt sind erforderlich. Viele Betriebe reiben sich auf, ohne voranzukommen, da es für die Bewältigung neuer Anforderungen an Abläufen und Strukturen fehlt.Durch intelligentes Prozessmanagement lassen sich ungenutzte Produktivitätsreserven ausschöpfen und die Effizienz steigern. Gravierende Leistungsverbesserungen und die Anpassung an neue Herausforderungen sind möglich, ohne in die Beschleunigungsfalle oder in Adhocratie zu geraten. Das Buch stellt verständlich und anschaulich dar, wie sich Prozessdenken im Unternehmen etablieren und Prozessmanagement auf allen Ebenen einführen lässt. Praxisbeispiele aus vielen Branchen zeigen, wie sich Unternehmen sogar aus ungünstigen Positionen befreit und durch mehr Kundenorientierung gezielt Wettbewerbsvorteile aufgebaut haben. Positive Nebeneffekte eines funktionierenden Prozessmanagements sind stets Kosteneinsparungen, Zeitgewinne und ein stressfreieres Arbeiten.

In Principles of Marketology, Volume 1: Theory, Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

Ten years of research uncover the secret source of growth and profit …Those who center their business on improving people's lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.Then, in a further investigation of what goes on in the “black box” of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.