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This is the third edition of a now-renowned guide that provides an extensive account of the state of the aviation industry and the law that regulates it. This new edition, revised and updated throughout, focuses on environmental and sustainability considerations, and includes a new chapter on innovations aimed towards meeting the 2050 Net Zero Emission targets endorsed by the International Civil Aviation Organisation (ICAO) and the International Air Transport Association (IATA).International Aviation Law: A Practical Guide explains the international context and application of the law as it applies to commercial and recreational aviation, and to the broader aviation environment. It provides a comprehensive introduction to all aspects of aviation law, from criminal law to contract law, to the legal duties and responsibility of aircrew and other aviation personnel including airport operators, air traffic controllers and aircraft engineers. Each area of the law is clearly explained in accessible language and supported with practical case studies to illustrate the application of the law within an operational aviation context. It also provides advice on how to avoid or minimize legal liability for those working in the aviation industry.The book is written for a very broad readership of those working within the aviation industry, those aspiring to work within it and those within the legal profession dealing with air transportation, as well as students within the same industries. The third edition will additionally find favour with new readers seeking information on environmental issues and answers to the question of how the aviation sector will meet the 2050 emission targets.

Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment', ‘phygital', gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer.Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources.This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Fundamentals of International Aviation Law and Policy offers students a systematic, tailored and dynamic approach to understanding the legal scenario concerning international civil aviation. The book covers the major areas of international aviation law and provides an introduction to the multifaceted international regulation of aviation activities in the sphere of public and private law. The book is designed to provide the reader with the fundamental notions concerning international aviation law. It adopts an interactive approach, which aims at engaging the reader by way of using learning tools. The main areas of public and private aviation law are dealt with from a regulatory and practical perspective, and include detailed analyses of existing and applicable legislations, as well as landmark court cases and decisions.Each chapter is tailored to confer to readers a thorough knowledge of the applicable international and, if any, the European legislation. Delivery of these aims is attained through a clear and balanced use of didactic instruments and immediate information. New chapters cover aircraft financing and advanced air mobility, giving this second edition of Fundamentals of International Aviation Law and Policy even greater coverage and depth.The book is intended for a varied audience of students and professionals involved in the aviation world, without requiring the possession of specific legal knowledge or background. It also constitutes a useful reference material for those who are familiar with legal terminology and aviation specifics.

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

This book provides an overview of the opportunities and risks of digitalisation and the platforms that embody it and constitute society's new infrastructure. From a management point of view – defined here as the steering of organised and finalised collective action – understanding this major socio-technical disruption is paramount. The book helps to comprehend its main players, such as the American GAFAM, their power and its sources, their architecture, and their impact on different industries and professions, labour markets, companies, and education.Responding to the dominance of tech giants, numerous initiatives are striving to regulate their influence, safeguard democratic sovereignty, promote fair competition in the digital sphere, and employ frugal digitalisation methods to counteract detrimental aspects of these “oligopolistic” platforms. In essence, shouldn't the overarching aim of digitalisation be to foster community development, strengthen individual and collective capabilities, and preserve the environment, while producing goods and services to meet shared societal interests? Throughout the four sections of this book and its 16 chapters, actors in the digital process and/or academics provide analyses and illustrations of the great digital transformation, examining the ways in which socio-technical advances can be created or used for the benefit of all, while avoiding major risks.

Legal issues touch every aspect of organizations in the creative and cultural sectors. This book teaches non-lawyer, arts administration professionals and students how to identify and manage legal issues common to arts organizations.Legal Issues for Arts Organizations demystifies common legal problems and helps readers to approach them proactively. With an easy-to-remember “issue-spotting” process, the book helps develop the average administrator's “eye” for legal issues, so that the administrator knows when to do more research and when to seek out professional legal assistance. Written by a law professor and former intellectual property litigator with experience in arts policy and administration, this book provides a framework that arts professionals can use to navigate legal issues with increased confidence. It provides an overview of the American legal system, teaches a systematic process for identifying legal issues, trains administrators to read and understand contracts, gives practical advice for working with professional lawyers, and puts theory into practice with an applied learning component.Packed with practical tips and advice, this book provides a primer that every arts administrator and every arts- and nonprofit-management student will find immediately useful.A book adoption gift containing teaching support materials is available to instructors. To gain access, visit www.routledge.com/9780367771133.

This book consists of selected papers from the International Conference on Economics, Business and Sustainability (ICEBS) 2023 which brings together academics to exchange their research results and share experiences on all aspects of economics, business and sustainability The conference delivered a specific focus and significant breakthroughs in the rapid global economic rebound. The event appealed to scholars, academics, researchers, experts, development actors, practitioners and university students to join a part and share outlooks, experiences, research findings and the recent research trends in the milieu of social sciences. The ICEBS 2023 is expected to gain mutual understanding and insights, offering solutions and policy recommendations.

Muhammad Yunus, criador do microcrédito, idealizador do conceito de negócio social e vencedor do Prêmio Nobel da Paz pelo trabalho na mitigação da pobreza, é um dos críticos sociais mais incisivos da atualidade. Neste livro, ele afirma que é hora de admitir que o motor capitalista está quebrado – que, em sua forma atual, o sistema leva inevitavelmente à desigualdade desenfreada, ao desemprego em massa e à destruição do meio ambiente. Precisamos de um novo sistema econômico que desperte o altruísmo, tornando-o uma força criativa tão poderosa quanto os interesses pessoais. Sonho utópico? De forma alguma. Ao longo da última década, milhares de pessoas e organizações abraçaram a concepção de Yunus para um novo modelo capitalista e lançaram negócios sociais inovadores, projetados para atender às necessidades humanas em vez de gerar acúmulo de riquezas. Levam energia solar a milhões de lares em Bangladesh; transformam milhares de jovens desempregados em empreendedores que recebem investimentos; financiam empresas controladas por mulheres em cidades norte-americanas; trazem mobilidade, moradia e diversos serviços a pessoas pobres da zona rural da França; e criam uma rede global que apoia jovens empreendedores na abertura de startups.'Muhammad Yunus trocou a sala de aula por um vilarejo e descobriu que apenas 27 dólares eram suficientes para livrar dezenas de artesãos, vendedores e puxadores de riquixá das dívidas… Yunus estava apenas tentando ajudar um vilarejo, mas de alguma forma conseguiu mudar o mundo.'— Barack Obama, ex-presidente dos EUA. Em Um mundo de três zeros, Yunus descreve a civilização derivada dos experimentos econômicos que seu trabalho inspirou. Ele explica como empresas globais como McCain, Renault, Essilor e Danone se envolveram com o novo modelo econômico por meio de grupos de ação social próprios, detalha as engenhosas ferramentas financeiras que hoje financiam negócios sociais e oferece um esboço das mudanças legais e regulatórias necessárias para dar impulso à próxima onda de inovações orientadas por questões sociais. E ele convida jovens, lideranças empresariais e políticas e cidadãos comuns a se unirem ao movimento e colaborarem na construção do mundo melhor que todos nós desejamos.

Public innovation and digitalization are reshaping organizations and society in various ways and within multiple fields, as innovations are essential in transforming our world and addressing global sustainability and development challenges. This book addresses the fascinating relationship of these two contemporary topics and explores the role of digital transformation in promoting public innovation.This edited collection includes examples of innovations that emerge suddenly, practices for processing innovations, and the requirements for transformation from innovation to the'new normal'. Acknowledging that public innovation refers to the development and realization of new and creative ideas that challenge conventional wisdom and disrupt the established practices within a specific context, expert contributions from international scholars explore and illustrate the various activities that are happening in the world of multiple digitalization opportunities. The content covers public administration, technical and business management, human, social, and future sciences, paying attention to the interaction between public and private sectors to utilize digitalization in order to facilitate public innovation.This timely book will be of interest to researchers, academics and students in the fields of technology and innovation management, as well as knowledge management, public service management and administration.

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms.Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities.The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.

China's new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider's perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China's retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China's new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

International private law is one of the few areas of law that has to date largely escaped the attention of the'Law and Economics Movement'. In spite of the immense significance attached to choice of law determinations in an increasingly interconnected world, the regulations governing the interplay of legal systems in instances of conflict have until now been insufficiently considered from an economic perspective. This volume attempts to address this shortcoming by making the results of a 2005 German-Japanese conference accessible to a wide audience. Placing an emphasis on international contract law, international tort law and international company (corporate) law, the contributors of the articles undertake to analyse various aspects of international private law through an economic perspective.

Um guia simples e descomplicado sobre a Mídia Programática e suas características, como a origem, a forma como funciona, as ferramentas necessárias, exemplos de campanhas ao redor do mundo, qual seu propósito e o seu futuro. A obra é'uma fonte completa para te guiar pela jornada de utilização de mídia programática', segundo Martha Gabriel, TEDx speaker, bestseller e referência em marketing digital. A Mídia Programática é um novo modo de fazer anúncios na internet, visto que o objetivo principal é conseguir mandar a mensagem correta, no momento perfeito e para o público ideal. Antes de seu surgimento, as empresas conseguiam a divulgação de seus produtos e serviços por meio do diálogo direto com cada um dos sites que eles achavam que eram interessantes para divulgar os seus produtos. A Mídia Programática trouxe uma automação desse processo de compra e venda de mídia digital, deixando ele mais rápido, preciso, escalável e com mais possibilidades de segmentações, estratégias e tecnologias.

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.

Cyber risk is the highest perceived business risk according to risk managers and corporate insurance experts. Cybersecurity typically is viewed as the boogeyman: it strikes fear into the hearts of non-technical employees. Enterprise Cybersecurity in Digital Business: Building a Cyber Resilient Organization provides a clear guide for companies to understand cyber from a business perspective rather than a technical perspective, and to build resilience for their business. Written by a world-renowned expert in the field, the book is based on three years of research with the Fortune 1000 and cyber insurance industry carriers, reinsurers, and brokers. It acts as a roadmap to understand cybersecurity maturity, set goals to increase resiliency, create new roles to fill business gaps related to cybersecurity, and make cyber inclusive for everyone in the business. It is unique since it provides strategies and learnings that have shown to lower risk and demystify cyber for each person. With a clear structure covering the key areas of the Evolution of Cybersecurity, Cybersecurity Basics, Cybersecurity Tools, Cybersecurity Regulation, Cybersecurity Incident Response, Forensics and Audit, GDPR, Cybersecurity Insurance, Cybersecurity Risk Management, Cybersecurity Risk Management Strategy, and Vendor Risk Management Strategy, the book provides a guide for professionals as well as a key text for students studying this field. The book is essential reading for CEOs, Chief Information Security Officers, Data Protection Officers, Compliance Managers, and other cyber stakeholders, who are looking to get up to speed with the issues surrounding cybersecurity and how they can respond. It is also a strong textbook for postgraduate and executive education students in cybersecurity as it relates to business.

This eagerly awaited update of a popular text has been substantially revised and updated to incorporate developments in the field of International Business. It continues to do so in Alan Sitkin's characteristically direct, lively and accessible style which is ideal for introductory students. This new edition expands upon issues of growing importance to global businesses, including corporate social responsibility, corporate citizenship and sustainability. It explores topics of great importance to business at the start of the new decade, including digital transformation and digital business, and explores the intersection of technology and pandemic-accelerated change to look to the future of business in a global setting. Enriched with practitioner examples as well as new, colourful and illustrative cases, and ideally structured to make navigation and learning straightforward, this textbook is an ideal introduction to international business. Tutors are supported with a range of materials including an instructor manual, testbank, suggested assignment questions and resources to offer their students, such as revision tips, additional cases and self-test multiple-choice questions.

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

Over the past two decades, there has been a shift of paradigm in public administration and public sector accounting around the world with the increasing emphasis on outcomes as opposed to inputs and outputs focus. Understanding of how government departments and agencies develop and implement outcomes-based approaches to their services and programs to strengthen public accountability, financial scrutiny and good governance worldwide is limited. Covering a selection of international practices on outcomes-based approaches to government departments, agencies and public higher educational institutions in developed economies, this comprehensive compilation provides an essential reading in the public sector accounting, accountability and performance management field. The contributions are grouped into three jurisdictions: Australasia, UK and Europe, and North America. It incorporates outcomes-based practices in public services from advanced economies and will be of significant interest to global public sector regulators, consultants, researchers, and academic communities as well as academic researchers in public administration and development studies fields. The insights offered by a country-specific practice will also be useful to governments in other countries implementing similar systems and practices and facing similar socio-political environments. This book will also help to gain an understanding of the issues of government accountability from a management point of view as well as from a socio-political point of view.

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption.The success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the business is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, Retail Geography is conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are supported with practical examples to reflect the latest software development.Retail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geography interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.

Due to the global health crisis, economies had to adapt to combat pandemic situations. In the present pandemic crisis, new legislation, methods, labor approaches, values, and social behaviors have emerged with a huge impact in all organizations. However, countries have applied different solutions, procedures, and rules to deal with crises. Therefore, the impact has been different per country. Organizations need to understand their customers and businesses not only to increase operational efficiency but also to increase stakeholder's satisfaction and their competitiveness in a sustainable way. Customers are becoming more exigent and markets more complex, calling for the need for higher differentiation. This was enhanced in this pandemic situation, and to survive, organizations needed to change and adapt to the new normal. The Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis deals with management and economic issues, particularly with the reinvention of businesses and economies due to the pandemic situation and the relevance of entrepreneurship, innovation, and intensive knowledge used to deal with these changes. This book emphasizes the challenges, difficulties, and opportunities for the success of businesses and economies in periods of crisis and provides information for dealing with entrepreneurship and innovation, networks, and complementarities to recover businesses. The chapters also point out possible opportunities, challenges, and risks in the process of recovery highlighting innovation, internationalization, technology, and intensive knowledge in promoting economies and companies'competitiveness. This book is ideal for entrepreneurs, managers, economists, directors, shareholders, researchers, academicians, and students interested in how businesses reinvent and recover following a global health crisis.

Drone Law and Policy describes the drone industry and its evolution, describing the benefits and risks of its exponential growth. It outlines the current and proposed regulatory framework in Australia, the United States, the United Kingdom and Europe, taking into consideration the current and evolving technological and insurance landscape. This book makes recommendations as to additional regulatory and insurance initiatives which the authors believe are necessary to achieve an effective balance between the various competing interests. The 23 chapters are written by global specialists on crucial topics, such as terrorism and security, airport and aircraft safety, maritime deployment, cyber-risks, regulatory oversight, licensing, standards and insurance. This book will provide authoritative reference and expert guidance for regulators and government agencies, legal practitioners, insurance companies and brokers globally, as well as for major organisations utilising drones in industrial applications.

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Michael Mödl examines the impact and signaling effects of crowd-based start-up financing on subsequent venture capital funding rounds. The digital era has substantially expanded the entrepreneurial financing landscape and crowdfunding is emerging as a novel way for young innovative firms to secure scarce early-stage funding. As the evaluations of venture capitalists and business angels remain to be consequential for securing critical resources in later stages, questions on the interactions between new and traditional forms of venture financing arise. Drawing on choice experimental research designs the author provides causal empirical evidence that while “the crowd” is generally seen as a negative signal, it can generate certain positive signals which increase the likelihood of professional venture investors to consider crowdfunded start-ups for investment. The presented findings yield important implications for capital-seeking entrepreneurs, investors and public policy. Dr. Michael Maximilian Mödl completed his dissertation under supervision of Prof. Dietmar Harhoff, Ph.D. at Ludwig-Maximilians-Universität München and at the Max Planck Institute for Innovation and Competition.

This definitive book examines and engages with the work of Vincent and Elinor Ostrom, along with the Bloomington School of Political Economy more generally. The contributors emphasize the continuing relevance of the Ostroms'work on collective action, self-governance, and institutional diversity for interdisciplinary research in the social sciences and humanities. This book's wide array of topics and approaches will be a valuable resource to readers in a variety of fields, including: political science, economics, philosophy, sociology, public administration, environmental studies, and political economy.

The United Nation's Sustainable Development Goals include a specific target for full and productive employment. However, what constitutes full employment in developing countries is not yet clearly understood. And likewise, there is no clear direction for developing strategies and policies to address this challenge. Drawing on the author's deep knowledge of employment and inclusive development, this book presents a broad framework which could enable us to pursue the challenging goal of full, productive employment in developing countries. It revisits the conceptual foundations of full employment and carefully examines the issue of suitable indicators for monitoring progress. It also examines the challenges created by globalized production chains and labour market fluctuations caused by economic crises. This book throws light on a major lacuna in development thinking on how the challenge of creating productive employment for all in developing countries needs to be addressed. It provides a solution by re-examining relevant theories and empirical evidence, and by bringing out their implications for development strategies and policies. Finally, the focus falls on the effective implementation of employment strategies and policies.This authoritative work will appeal to a diverse readership of academic researchers, think-tanks, international organizations, and development partners.

As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented into common practices. Mobile products and interactive devices, specifically, are being tested within educational environments as well as corporate business in support of online learning and e-commerce initiatives. There is a boundless stock of factors that play a role in successfully implementing web technologies and user-driven learning strategies, which require substantial research for executives and administrators in these fields. The Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses is an essential reference source that presents research on the strategic role of user experience in e-learning and e-commerce at the level of the global economy, networks and organizations, teams and work groups, and information systems. The book assesses the impact of e-learning and e-commerce technologies on different organizations, including higher education institutions, multinational corporations, health providers, and business companies. Featuring research on topics such as ubiquitous interfaces, computer graphics, and image processing, this book is ideally designed for program developers and designers, researchers, practitioners, IT professionals, executives, academicians, and students.

Known for its accessible approach and concrete real-life examples, the second edition of Practical Business Negotiation continues to equip users with the necessary, practical knowledge and tools to negotiate well in business. The book guides users through the negotiation process, on getting started, the sequence of actions, expectations when negotiating, applicable language, interacting with different cultures, and completing a negotiation. Each section of the book contains one or two key takeaways about planning, structuring, verbalizing, or understanding negotiation.Updated with solid case studies, the new edition also tackles cross-cultural communication and communication in the digital world. Users, especially non-native English speakers, will be able to hone their business negotiation skill by reading, discussing, and doing to become apt negotiators.The new edition comes with eResources, which are available at https://www.routledge.com/Practical-Business-Negotiation-2nd-Edition/Baber-Fletcher-Chen/p/book/9780367421731.

With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot cooperation. However, there are vital rising concerns regarding the possible consequences of deploying artificial intelligence, sophisticated robotic technologies, automated vehicles, self-managing supply modes, and blockchain economies on business performance and culture, including how to sustain a supportive business culture and to what extent a strategic fit between human-robot collaboration in a business ecosystem can be created. The Handbook of Research on Strategic Fit and Design in Business Ecosystems is a collection of innovative research that builds a futuristic view of evolving business ecosystems and a deeper understanding of business transformation processes in the new digital business era. Featuring research on topics such as cultural hybridization, Industry 4.0, and cybersecurity, this book is ideally designed for entrepreneurs, executives, managers, corporate strategists, economists, IT specialists, IT consultants, engineers, students, researchers, and academicians seeking to improve their understanding of future competitive business practices with the adoption of robotic and information technologies.

Ogni comunità ha bisogno di giustificare le proprie disuguaglianze: l'uomo deve trovare le ragioni di queste disparità per non rischiare di vedere crollare l'intero edificio politico e sociale. In questa chiave, anche molte ideologie del passato non appaiono più così irragionevoli, se paragonate al nostro presente. Conoscere la molteplicità delle traiettorie e delle biforcazioni della storia può infatti aiutarci a interrogare le fondamenta delle nostre istituzioni e a intuire le loro trasformazioni. Questo libro, fondato sull'analisi di dati comparativi di inedita ampiezza, traccia il percorso dei regimi basati sulla disuguaglianza e ne immagina il futuro in una prospettiva economica, sociale, intellettuale e politica: dalle antiche società schiavistiche fino alla modernità ipercapitalista, passando per le esperienze comuniste e socialdemocratiche, e per il racconto inegualitario che si è imposto negli anni ottanta e novanta. Con lo sguardo rivolto ai temi più caldi della nostra contemporaneità, Thomas Piketty dimostra come l'elemento decisivo per il progresso umano e lo sviluppo economico sia la lotta per l'uguaglianza e l'educazione, ridiscutendo il mito della proprietà a tutti i costi. Ispirati dalle lezioni della storia, possiamo affrontare il fatalismo che ha nutrito le derive identitarie in Europa e nel resto del mondo, e immaginare un nuovo orizzonte partecipativo per il XXI secolo, basato sull'uguaglianza, la proprietà sociale, l'educazione e la condivisione dei saperi e dei poteri. Nell'atteso seguito di Il capitale nel XXI secolo, best seller mondiale tradotto in 40 lingue e venduto in 2,5 milioni di copie, Piketty lancia la sfida di un nuovo modello economico e culturale, un'autorevole e illuminante chiave di lettura per interpretare il nostro tempo.

When it was originally published in 1982, this book presented pioneering new research into the everyday life of the German working class in the crucial decades between the accession of Kaiser Wilhelm II and the Nazi seizure of power. The authors document working-class attitudes to bourgeois convention, authority and the law in the German Empire and the Weimar Republic. The book includes studies of industrial sabotage, pilfering at work, working-class drinking habits, illegitimate motherhood and the violence of adolescent ‘cliques'in pre-Hitlerian Berlin.

Over the past decade, India has seen a significant rise in both passion for enterprise and pride in heritage. The two have converged to form successful ventures and imaginative social initiatives centred around Indic ideas that encompass yoga, Ayurveda, textiles, Sanskrit education and temple conservation, among others. In The Indic Quotient, Kaninika Mishra celebrates the efforts of ordinary Indians as they reclaim their native identity with ingenuity – from a team of economists working to put long-forgotten millets on urban Indian plates in Delhi to a group of art enthusiasts working to bring back stolen artefacts from museums abroad; an ex-investment banker formulating Ayurveda-inspired beauty products in Chandigarh to a yoga teacher from rural Bihar setting up a successful teaching practice in Gurugram; and a former engineer working to revive traditional textiles in Assam to a corporate professional in Bengaluru making India's first Sanskrit animation film. With intimately told stories of dynamism and entrepreneurship, the book tries to examine the relevance of traditional wisdom and culture in modern India, and what they mean for India's economic future and soft power.

Traditional business practices have been left behind due to the increased use of data analytics and information technology in companies worldwide. This development has led to businesses implementing transformative projects that use these new technologies in their decision-making systems. Altering the entire architecture of a company is a daunting task; however, researchers are finding methods through applied mathematics that can make it easier on companies. Implementing analytical models into current business processes is vital for professionals across the globe. Using Applied Mathematical Models for Business Transformation is an essential reference source that discusses the advancement of decision-making systems in business environments with the use of applied mathematics, algorithms, and information technology. Featuring research on topics such as decision-making systems, critical success factors, and global enterprise architecture, this book is ideally designed for project managers, financial analysts, business strategists, software engineers, technical architects, students, researchers, and educators seeking coverage on the transformation of business practices using applied mathematics and information technology.

Come scrisse in una postilla al suo testamento il senatore e diplomatico americano Patrick D. Moynihan, scomparso nel 2003, il convincimento centrale del pensiero conservatore è che sia la mentalità – non la politica – a determinare il successo di una società; al contrario, il convincimento centrale del pensiero liberale è che la politica possa cambiare la mentalità e salvarla da se stessa. Questo libro svela le condizioni grazie alle quali il convincimento liberale può inverarsi. E lo fa riempiendo un vuoto che andava colmato. O meglio, tre vuoti, come afferma Guido Tabellini nella sua Prefazione al volume. Primo, offre una sintesi recente e aggiornata di una linea di ricerca che sta trasformando il modo di studiare lo sviluppo economico. Secondo, sebbene scientificamente documentato, completo e aggiornato, il libro si rivolge anche a lettori non tecnici o particolarmente esperti della materia, parlando in modo semplice e facilmente accessibile. Terzo, è scritto in una prospettiva italiana, pensando agli specifici problemi della nostra economia, una prospettiva particolarmente interessante in una fase politica ed economica così difficile per il nostro paese.

Businesses consistently work on new projects, products, and workflows to remain competitive and successful in the modern business environment. To remain zealous, businesses must employ the most effective methods and tools in human resources, project management, and overall business plan execution as competitors work to succeed as well. Advanced Methodologies and Technologies in Business Operations and Management provides emerging research on business tools such as employee engagement, payout policies, and financial investing to promote operational success. While highlighting the challenges facing modern organizations, readers will learn how corporate social responsibility and utilizing artificial intelligence improve a company's culture and management. This book is an ideal resource for executives and managers, researchers, accountants, and financial investors seeking current research on business operations and management.

Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online cookies or ineffective physical data security, businesses continue to struggle with the increasing pressure from regulators to apply the Regulation. Non-compliance is widely due to misinterpretation, lack of real-world thinking, and challenges in balancing costs against business practicalities.This book provides insight into how to achieve effective compliance in a realistic, no-nonsense and efficient way. The authors have over 100 years'collective international experience in security, compliance and business disciplines and know what it takes to keep companies secure and in-line with regulators'demands. Whether your organization needs to swiftly adopt GDPR standards or apply them in “Business as Usual” this book provides a wide range of recommendations and explicit examples.With the likelihood of high-profile penalties causing major reputational damage, this book explains how to reduce risk, run a remedial project, and take immediate steps towards mitigating gaps. Written in plain English, it provides an invaluable international reference for effective GDPR adoption.

Fully updated and revised, the eighth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides students with accessible content from around the world including newly emerging economies as well as explaining the increasingly global risks such as natural disasters and the role of digital developments. An exciting range of features including Management Challenges, Directed Study Activities and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.

O atualíssimo trabalho MANDA QUEM PODE, OBEDECE QUEM TEM PREJUÍZO, esclarece como o mercado financeiro funciona e qual a relação das ditas'ciências econômicas'com a política. Apresenta ainda, por meio da revisão do pensamento de economistas contemporâneos e clássicos, como é construído o discurso sobre a crise econômica no Brasil e no mundo. Valendo-se de refinada ironia, já demonstrada no título da obra, os autores demonstram que o poder real em uma economia capitalista não reside no poder representativo, mas sim nas articulações econômicas e financeiras que estão no interior da sociedade.

The prosperity and stability of any economic structure is reliant upon a foundation of secure systems that regulate the movement of money across the globe. These structures have become an integral part of contemporary society by reducing monetary risk and increasing financial security. Regaining Global Stability After the Financial Crisis is a critical scholarly publication that examines the after-effects of the economic slowdown and the steps that have been taken to overcome the consequences of the slowdown as well as strategies to reduce its impact on economies and societies. Highlighting a wide range of topics including economic convergence, risk management, and public policy for financial stability, this book is geared toward academicians, practitioners, students, managers, and professionals in the financial sector seeking current research on regaining a sense of safety and security after a time of economic crisis.

International Aviation Law: A Practical Guide explains the international context and application of the law as it applies to commercial and recreational aviation, and to the broader aviation environment. It provides a comprehensive introduction to all aspects of aviation law, from criminal law to contract law, to the legal duties and responsibility of aircrew and other aviation personnel including airport operators, air traffic controllers and aircraft engineers. Each area of the law is clearly explained in accessible language and supported with practical case studies to illustrate the application of the law within an operational aviation context. It also provides advice on how to avoid or minimize legal liability for those working in the aviation industry.Thoroughly revised and updated throughout, this second edition adds new material on subjects such as unmanned aircraft systems, ASEAN's Single Aviation Market, common rules on compensation and assistance to passengers, and a discussion on the impact of Brexit to the UK's aviation market and legal status.

In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.

The book offers a comprehensive overview of the multifaceted matters that arise in the process of financing commercial aircraft. It reviews the different topics on a high-level basis, and then explains the terminology used for each particular area of specialization.

Social Inclusion and Usability of Innovative ICT-enabled Services is a cutting-edge research book written for researchers, students, academics, technology experts, activists and policy makers. The book explores a wide range of issues concerning innovative ICT-enabled digital services, their usability and their consequent role in social inclusion, It includes the impacts of the use of ICT-enabled digital services on individuals, organisations, governments and society, and offers a theoretically informed and empirically rich account of the socio-technical, management and policy aspects of social inclusion and innovative ICT-enabled digital services. This publication offers insights from the perspectives of Information Systems, Media and Communications, Management and Social Policy, drawing on research from these disciplines to inform readers on diverse aspects of social inclusion and usability of innovative ICT-enabled digital services. The originality of this book lies in the combination of socio-technical, management and policy perspectives offered by the contributors, and integrated by the editors, as well as in the interdisciplinary and both theoretically framed and empirically rich features of the various chapters of the book. While providing a timely account of existing evidence and debates in the field of social inclusion and technology usability, this book will also offer some original insights into what practitioners, experts and researchers are to expect in the near future to be the emerging issues and agendas concerning the role of technology usability in social inclusion and the emerging forms and attributes of the latter. Through a collection of high quality, peer reviewed papers; Social Inclusion and Usability of Innovative ICT-enabled Services will enhance knowledge of social inclusion and usability of innovative ICT-enabled digital services and applications at a diverse level.

Air traffic and the aviation industry have grown rapidly on the Chinese mainland in the two and a half decades since China's open door policy. Accession to the WTO will further stimulate trade and foreign direct investment (FDI), intensifying the demand for air cargo services. It will also open up the Chinese economy to foreign participation in the transportation and logistics sectors, making these sectors more competitive and efficient. This book provides a systematic and comprehensive study of China's air cargo industry as well as its policy evolution. It covers the sources and destinations of air cargo in mainland China and Hong Kong: whence it comes and where it goes to. The major hubs of the transportation network - Beijing, Shanghai, Hong Kong, and Guangzhou - are discussed one by one. The virtual aspects of the network at these hubs in terms of IT applications, preparedness, and needs are examined and compared. Though the subject matter of this book is air cargo, there is considerable coverage of the aviation industry and policy on the mainland and Hong Kong. Changes have been happening so fast there are few books and publications that cover them systematically and comprehensively. Readership includes business executives in airfreight companies, airports and airlines, logistics specialists, aviation university lecturers and students.

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Global service-based firms are often'born global,'and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.