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Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset CIOs how to improve the flow and accessibility of information CFOs how to help their organizations measure the actual and latent value in their information assets. More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether.'Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels'the unruly asset'– data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications.'Liz Rowe, Chief Data Officer, State of New Jersey'A must read for anybody who wants to survive in a data centric world.'Shaun Adams, Head of Data Science, Betterbathrooms.com'Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me.'Ruchi Rajasekhar, Principal Data Architect, MISO Energy'I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney's work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney's assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment!'Matt Green, independent business analytics consultant, Atlanta area'If you care about the digital economy, and you should, read this book.'Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

Addressing the beliefs and attitudes that can be detrimental to your organization's competitiveness, Popular Manufacturing Myths: Eliminating Widely Held Beliefs That Reduce Competitiveness offers time-tested insight into the most common myths encountered in manufacturing environments. It classifies these myths into management myths, shop floor myths, and if appropriate, shared management and shop floor myths.Explaining the reasons why these deeply ingrained beliefs exist, the book outlines remedies that can help to quickly dispel them within your organization. It presents case studies that examine these myths and includes numerous real-world examples that outline simple, yet effective, solutions. Some of the myths dispelled in this book include: Increasing line speed always decreases quality and creates more scrap Reducing the cost of raw materials will decrease the cost of manufacturing Increased inspection will boost quality If it is successful in R&D, it will be successful in production Process problems can only be solved by changing one process parameter at a time Covering the basics of data collection tools, techniques, and analysis, the text offers simple methods to structure your data to assist in communicating clear and logical conclusions across the organization. The author keeps the arithmetic and statistics to a minimum, so readers only require a basic understanding of averaging and normal variation. However, for those who wish to understand a little bit more about a particular concept, technique, tool, or procedure, the book includes an addendum chapter with more detailed explanations and sample calculations.

This book shows readers how to use the process capability study to increase return on investment from their statistical process control/Six Sigma effort and make their company more competitive. It provides benefits to every department within a manufacturing organization.

The latest volume in Berrett-Koehler's Ken Blanchard Series Includes a foreword by Ken Blanchard, an introduction by Bill Cosby, and a mid-book message from lunar astronaut Buzz Aldrin Offers managers a simple system that will increase their effectiveness and improve employee morale and productivity Written in the accessible and compelling Blanchard storytelling style In today's fast-paced and rapidly changing business environment, frequent feedback and'course correction'is absolutely vital. But about the only time most managers offer employees feedback is during scheduled (and generally infrequent) performance appraisals, which tend to be stiff, formal, and-whether intentionally or not-adversarial, and therefore ineffective. Formula 2+2 offers a simple yet powerful approach to revolutionizing feedback conversations. It details the five secrets of effective feedback: making it timely, balanced between compliments and critiques, focused on high priority areas, supported with specific examples, and reinforced with appropriate follow-up. The book tracks the transformation of Pauline, a strong but traditional leader whose attempts at coaching and feedback are failing miserably. An old friend introduces her to Formula 2+2 and walks her through the five secrets of effectively implementing 2+2 feedback. Pauline discovers that providing feedback is not a necessary evil, but can become a welcome part of the manager's job. Formula 2+2 shows how to foster a culture of continuous feedback which increases the effectiveness of the manager, protects the spirit and dignity of employees, and provides a systematic approach to reinforcing and improving employee performance.

Develops a cultural framework for thinking about what a brand is and how firms shape their brands through their marketing activities. Four dimensions of the brand are described: economic, social, psychological, and symbolic.

Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill. Includes color exhibits.

Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill. Includes color exhibits.