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2. My Start-Up Plan : The Business Plan Toolkit
- Author
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Clare Griffiths, Brad Crescenzo, Clare Griffiths, and Brad Crescenzo
- Subjects
- Strategic planning, Business planning
- Abstract
Are you trying to write a business plan, but struggling? Are you put off by lengthy business planning books which you tuck away on a bookshelf, before ever attempting to read them? If you are, don't despair. Here's the solution! Brightword Publishing's new practical guide My StartUp Plan can help you as an aspiring entrepreneur or a start-up company to get your ideas down on paper and plan for your business and its development. My StartUp Plan takes you through the nine key areas you need to consider when planning for a new or existing venture. Each chapter contains a series of prompting questions which encourage you to develop your ideas and plans for your new venture. The guide is easy to read and understand, and there's none of that business jargon!Not only will My StartUp Plan enable you to build your business plan quickly and pain-free, but it will also help you to avoid making common mistakes typical of business start-ups. My StartUp Plan has been written by two experienced business support practitioners who saw a need for a simple guide for their clients struggling with writing their first business plans. The book has already been tried and tested by a number of aspiring entrepreneurs, from 16 to 60 year olds, who claim that the experience was simple, quick, and pain-free! My StartUp Plan offers you the simple and smart way to build a business plan, so before your bookshelf collapses under the weight of yet another unused business planning book, get your hands on the hands-on toolkit which will help you get your business on the right track.
- Published
- 2013
3. Making Your Strategy Work : How to Develop, Refine and Execute A Winning Strategy
- Author
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Chris Outram and Chris Outram
- Subjects
- Strategic planning, Organizational change--Management
- Abstract
Most strategy books on the market are about formulating and developing a winning strategy. Executing that strategy is often neglected. Making Your Strategy Work will show you how to get your strategy from paper to people. With help from 100 leading executives, including Justin King (CEO of Sainsbury's), Bob McDonald (CEO of Procter & Gamble) and Terry Leahy (ex-CEO of Tesco), this book answers the big strategy questions: Why is strategy development so difficult these days? How do you engage your people with your strategy? How do you lead and manage strategy effectively?
- Published
- 2013
4. Contemporary Corporate Strategy : Global Perspectives
- Author
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John Saee and John Saee
- Subjects
- International business enterprises, International business enterprises--Management, Strategic planning
- Abstract
With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest research articles and empirical studies conducted in different parts of the world on corporate strategy, including usually neglected countries of study such as Germany, Turkey, Greece and Spain. This research book contains over twenty research papers examining various aspects of corporate strategy in different national and international settings, this book is intended to equip readers with the latest knowledge to understand the complexities of corporate strategy both at a theoretical and operational levels. Further, the book is specifically written with the needs of the students of strategy both at an undergraduate and postgraduate who may want to gain contemporary knowledge of strategy based on empirical research.
- Published
- 2007
5. Leadership and Strategic Management : Decision-Making in Times of Change
- Author
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Paolo Boccardelli, Federica Brunetta, Paolo Boccardelli, and Federica Brunetta
- Subjects
- Organizational behavior, Decision making, Leadership, Strategic planning
- Abstract
Managers are facing unprecedented complexity, volatility, and ambiguity, quickly adapting their decision-making, leadership, vision, and strategies. Megatrends and forces of change have profound implications for business models, processes, and organizational structures, calling into question current paradigms and designing future change. Additionally, unprecedented disruptions, unforecastable in their nature, have increased the need for resilience and strategic flexibility.The book aims at tackling the potential interrelations among environmental transformations, strategic decisions, and leadership to better understand the role of external and internal factors on the effectiveness of managers. The book defines “change”: its extent, nature, and characteristics. Then, it focuses on decision-making, the role of potential cognitive biases, and how the interaction with the perception of determined environmental events affects the way in which decision-makers decide to implement specific strategies. Finally, in the light of waves of strategic change, it reviews theories on leadership and transformation by looking at the role and traits of leaders.Since environmental transformations have the potential to “disrupt” not only strategies but also decision-making processes and leadership, the book provides a review on the issue and propose an integrative framework which can be useful for both scholars and managers, especially in the fields of decision-making and strategy.
- Published
- 2025
6. The Cores of Strategic Management
- Author
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Katsuhiko Shimizu and Katsuhiko Shimizu
- Subjects
- Strategic planning, Management
- Abstract
The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision-making, and strategy implementation.Designed to guide students to master the core concepts and learn how to apply these basics through case studies, students will be better equipped to approach and resolve even the most complex problems within the field. This second edition has been fully revised throughout to incorporate an international perspective, including examples and case studies from across borders that reflect the current state of the field.This text is core reading for undergraduate, postgraduate, and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments. This book will also be accompanied by online resources for the use of instructors, including PowerPoint slides.
- Published
- 2024
7. Strategy in Context : A Multidimensional Approach to Strategic Management
- Author
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Marc Day and Marc Day
- Subjects
- Strategic planning
- Abstract
Strategy in Context represents a pragmatic and novel approach to competitive strategy and strategic thinking. It makes use of numerous examples across the public and private sectors to demonstrate strategy from three dimensions–external context, internal context, and an organisation-specific context.This exciting new textbook explores different ways of thinking about strategy, balanced and underpinned throughout using a pragmatic perspective to address real-world strategic issues. Each chapter includes real-life short cases from a variety of sectors and regions, designed to demonstrate how theoretical concepts are used to resolve practical challenges. Through this multi-dimensional approach, this book encourages managers to be more creative and ambidextrous in their strategic thinking, harnessing the power of context to leverage the best from their organisation's resources and capabilities.This textbook is suitable as both recommended and core reading for postgraduate, MBA, and executive students of Strategic Management. Online resources include PowerPoint slides and a test bank.
- Published
- 2024
8. Strategic Brand Licensing : Building Brand Value Through Enduring Partnerships
- Author
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Maria Cristina Longo, Pete Canalichio, Maria Cristina Longo, and Pete Canalichio
- Subjects
- Branding (Marketing), Brand name products, Merchandise licensing, Strategic planning
- Abstract
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand both the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Brand licensing can be of interest to many stakeholders, including large companies, entrepreneurs, retailers, agencies and even celebrities. This is also a relevant strategy for small and medium-sized enterprises that want to expand their business abroad, reconciling their limited size with their flexibility. Examples of long-standing partnerships are presented and analyzed, with detailed consideration of what has made them so successful.Through the presentation of case studies in the sectors particularly interested in brand licensing, including the art, character, entertainment, fashion, jewelry, sports and toys sectors, this book aims to highlight opportunities, limits and challenges from both the licensor and licensee's perspectives. In particular, these case studies represent an effective basis for comparing different experiences and brand licensing strategies, allowing readers to understand both best practices and pitfalls to avoid when building an effective and enduring licensing program. Chapter objectives, summaries, key learning points and discussion questions reinforce understanding and aid reflection.Practical yet theoretically grounded, this book is particularly suitable for postgraduate, MBA and executive education students interested in strategic brand management, licensing strategy and brand expansion. This book can also serve as a valuable guide for professionals interested in expanding their brand portfolio.This book provides effective tools to evaluate the strategic side of brand licensing and the selection of the appropriate company to be a licensee. Online resources include PowerPoint slides, a test bank of exam questions, a case list and discussion questions.
- Published
- 2024
9. Artificial Intelligence, Strategic Communicators and Activism
- Author
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Lukasz Swiatek, Marina Vujnovic, Chris Galloway, Dean Kruckeberg, Lukasz Swiatek, Marina Vujnovic, Chris Galloway, and Dean Kruckeberg
- Subjects
- Strategic planning, Communication in organizations, Artificial intelligence--Moral and ethical aspects
- Abstract
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication.Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
- Published
- 2024
10. Public Relations Planning : A Practical Guide for Strategic Communication
- Author
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Edward T. Vieira, Jr, Yulong Li, Edward T. Vieira, Jr, and Yulong Li
- Subjects
- Social media, Strategic planning, Public relations
- Abstract
Public Relations Planning: A Practical Guide for Strategic Communication provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality, and preparing them for the workplace. At the same time, the book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field.This fully updated second edition explores current trends and consequences surrounding the COVID-19 pandemic; covers the latest technological tools and techniques, as well as the ever-changing landscape of social media; and examines the role of data analytics in the PR decision-making process. Examples and vignettes have been updated so that they reflect the current state of the global PR environment, whilst learning objectives, key term definitions, and chapter exercises facilitate comprehension.Providing a solid foundation to the PR planning process, this text is core reading for advanced undergraduate, postgraduate, and executive education students studying Public Relations Strategy, Public Relations Campaigns, and Strategic Communications.Online resources include PowerPoint lecture slides, a test bank, answers for end-of-chapter questions, and instructor notes for the case studies.Public Relations Planning is featured on the International Public Relations Association website.
- Published
- 2024
11. Shareholders, Strategy and Value Creation : The Case of the IT Sector
- Author
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Wojciech Muras, Katarzyna Szczepańska-Woszczyna, Wojciech Muras, and Katarzyna Szczepańska-Woszczyna
- Subjects
- Information technology--Management, Value analysis (Cost control), Strategic planning, Stockholders
- Abstract
The central task of contemporary strategic management is to look for sources of value and to achieve above- average firm performance. The effective implementation of a value creation strategy requires a comprehensive approach, including the creation of a systemic management structure aimed at increasing company value.The concept of value- based management involves consciously inspiring, undertaking, and implementing value- oriented actions. Value creation takes place at all levels of management and in all organisational units of the company; therefore, the implementation of all management functions should be assigned to this goal. Thus, the role of managers is gaining importance, especially those who are capital- linked to companies, who set goals and verify them by means of informed decisions aimed at maximising value in the long term.The book presents a multidimensional analysis of shareholders'impact on company value creation. The authors chose the IT sector as the area of study; this sector, being one in which modern technologies are essential, acquires special significance for the global economy.The book features a review of notions and concepts related to the management of company value and methods of measuring it, the shareholder's impact on the creation of company value, and factors affecting long- term value creation; an analysis of the places of occurrence, power and direction of a shareholder's impact on building the long- term capacity of an IT sector company for creating the value thereof, as well as the conceptualisation and operationalisation of such impact; an analysis of the role of shareholders in IT sector companies, a profile of shareholder competence which makes the role of a shareholder unique to the company and fulfils the “value- creating owner” postulate; an analysis of the role of hired managers cooperating with the shareholders with an indication of the significance of mutual development and the supplementation of one's own skills.The book is dedicated to scientists in the field of strategic management, valuebased management, and leadership; shareholders; students of EMBA and MBA programmes; practitioners in strategic management; and current shareholders of modern technology companies (in particular from the IT sector) and future investors, for all of whom it may offer a valuable outlook on the management principles and practices in the sectors, particularly with respect to the long- term creation of company value.The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 International license.
- Published
- 2024
12. Learning to Think Strategically
- Author
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Julia Sloan and Julia Sloan
- Subjects
- Strategic planning
- Abstract
Strategic thinking has become a core capability for business leaders globally. Now in its fifth edition, this comprehensive text is an original primer for how successful strategists learn to think strategically. It delineates and defines strategic thinking as an advanced, conceptual cognitive capability, focusing on the nonlinear and informal nature of strategic thinking. The book highlights the role of informal learning, underscores the relevance of engaging in the arts, and has global application for those tasked with making strategy in this rapidly changing world.This edition has been fully updated to include a new chapter on AI and strategic thinking, as well as expanded coverage of the critical reflective process and the challenges of introducing strategic thinking across cultures. Additional pedagogical features have been incorporated, including more discussion questions and exercises to engage debate and reflection, additional scenarios, and case vignettes.Learning to Think Strategically is vital reading for MBA, strategy, leadership development, and executive education students. Its practical nature also makes it valuable for business and policy executives, as well as for managers and emerging leaders looking to develop their strategic thinking skills. Online resources include PowerPoint slides, a test bank, and video clips.
- Published
- 2024
13. Supply Chain Strategies : Demand Driven and Customer Focused
- Author
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Tony Hines and Tony Hines
- Subjects
- Strategic planning, Business logistics
- Abstract
Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines'text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to develop effective strategies for managing the supply chain. The third edition of Tony Hines'successful textbook integrates thoroughly updated international cases to demonstrate how strategic thinking and SCM play out in the real world, and contains a host of useful pedagogy to reinforce learning, including learning outcomes for each chapter, discussion questions and a handy glossary. New to this edition are chapters discussing supply chain risk, procurement strategies and supply chain futures. This book is ideal for courses on supply chain management – especially those that require a strategic element.
- Published
- 2024
14. Business Model Innovation : How It Really Works
- Author
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Staffan Hedén and Staffan Hedén
- Subjects
- Organizational change, Management--Technological innovations, Industrial management, Strategic planning, Small business--Management, Small business--Growth
- Abstract
Based on the author's 30 years of consulting experience and validated by doctoral research, this book focuses on creating profitable growth with business model innovation in medium and large companies.Arising from an increased need for systems thinking and technological development, there is a common understanding that a business model should primarily create, develop, and retain value for companies'customers. But increased globalization and resource constraints have led to a difficult balancing act when addressing the challenges of achieving profitable processes and long-term growth. This book provides a new framework, based on six central themes with five related success factors each, to enhance opportunities'visibility, contribute to improved margins, increase awareness of a company's unique strengths and weaknesses in overall resources, manage risk, and optimize implementation of a new model throughout an entire organization.Owners, board members, and managers of medium and large companies worldwide, as well as advanced business students, will appreciate this detailed, practical, and clarifying approach to business model innovation.
- Published
- 2024
15. Systemic Thinking for Public Managers : Five Practices for Creating a Vibrant Organization
- Author
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Sheila Murphy, Tracey Regenold, Philip Reed, Sheila Murphy, Tracey Regenold, and Philip Reed
- Subjects
- System theory, Critical thinking, Industrial management, Strategic planning
- Abstract
Offering a pathway to vibrant organizations, this book integrates systems thinking, critical thinking, and design thinking, and provides the tools needed to proactively apply them in the social systems where we live and work.Systemic thinking—the combination of systems thinking, critical systems thinking, and design thinking - provides a way of addressing the complexity of problems faced by public sector managers. Far too often systemic thinking has been discussed theoretically rather than practically. This book changes that, enabling public sector managers and leaders to connect staff, partners, and stakeholders in the pursuit of thoughtfully designed and responsive service. Clearly written and designed to be put to immediate use on the job, each chapter provides a discussion of one specific practice. Included are guiding principles, a case study, relevant practical tools, and suggestions of for additional practice and reading.Using this book, managers of social systems such as public welfare, healthcare, public schools and libraries, housing and community development, and students of public administration will gain a deeper understanding of organizational systems and design, and a new toolkit to fortify their own organizations.
- Published
- 2024
16. Strategic Airline Retailing and Solutions : From Offers to Fulfillment to Loyalty
- Author
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Nawal K. Taneja and Nawal K. Taneja
- Subjects
- Airlines--Management, Strategic planning
- Abstract
While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach, rich content, augmented and personalized end-to-end services with seamless, consistent, and contextualized experiences. While these concepts of retailing are not new, the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems, (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping, social media, and operations, (c) the inability to monitor real-time behavior of customers and employees, (d) the lack of effective collaboration and cooperation within the travel ecosystem, and (e) the increasing lack of trust on the part of customers.This book provides a framework and technologies to convert retailing concepts—from shopping to fulfillment—into reality by (a) renovating an airline's core and ancillary products, (b) progressing faster on digital and organizational transformation journeys to make better data-based decisions about retailing, (c) getting better at managing customer value by knowing who the customers are, (d) empowering, supporting, and listening to employees to meet their expectations, (e) asking the right questions to solve complex retailing problems relating to customers, competitors, and stakeholders, and (f) questioning common-held beliefs about the airline business.This book is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.
- Published
- 2023
17. Leading and Transforming Organizations : Navigating the Future
- Author
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Kumaran Rajaram and Kumaran Rajaram
- Subjects
- Strategic planning, Organizational effectiveness, Organizational change, Management--Technological innovations
- Abstract
Businesses must stay agile and be responsive to the complexities and disruptions brought about by digital transformation. The recent pandemic has also accelerated business digitization. Packed with insights and strategies, this book breaks down the roadmap to organizational success into core areas. It explains how companies can adapt, prepare, and optimize their business performance through strategic positioning, business sustainability, and crisis management.Rajaram describes strategic positioning as a mix of strategies for organizations to gain competitive advantage and ensure long-term success. He also talks about business sustainability and explores how organizations need to re-innovate their approaches to tap into opportunities created by the rapid changing customer needs and evolving environmental interventions. The book also illustrates how companies can navigate out of a crisis successfully.This book will be an excellent, essential guide for leaders, practitioners, and anyone who is formulating effective organizational strategies.
- Published
- 2023
18. Platform Strategies : A Guidebook for Entrepreneurs in the Platform Economy
- Author
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Paul Belleflamme, Nicolas Neysen, Paul Belleflamme, and Nicolas Neysen
- Subjects
- Multi-sided platform businesses, Strategic alliances (Business), Strategic planning
- Abstract
Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity.Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You'll learn how to use new tools of strategic management and how to adapt well-established ones.This book is an invaluable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals, and students in business, management, and economics.
- Published
- 2023
19. Proximity and the Cluster Organization
- Author
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Anna Maria Lis, Adrian Lis, Anna Maria Lis, and Adrian Lis
- Subjects
- Strategic planning, Interorganizational relations, Space in economics, Cooperation, Regional planning
- Abstract
Including the category of proximity in theoretical considerations and empirical analyzes in cluster organizations is an attempt to integrate existing approaches to understand and explain the specificity of inter-organizational cooperation developed in geographical proximity. The importance of geographical proximity to create a competitive advantage is emphasized in all theories on the establishment and development of industrial clusters.However, proximity should not be perceived only in the geographical dimension. The similarity of knowledge systems (cognitive proximity), relationships based on trust (social proximity), organizational links (organizational proximity), and finally the similarity of institutional operating conditions (institutional proximity) enable and facilitate the development of cooperation relationships between business entities. Each of the above-mentioned threads deals separately with issues that have much in common, namely they can be treated as different dimensions of the same concept – proximity. Proximity provides a specific concretization of the features, processes and mechanisms underlying inter-organizational cooperation, and thus facilitates its understanding, increasing the possibility of its effective management.The study provides new important elements to the current system of knowledge, filling in the cognitive and research gaps in the scientific literature on problems related to proximity development in cluster organizations. The new element includes a multidimensional concept of proximity explaining its role in the development of cooperative relationships in the cluster organizations. A strong point of the developed concept is its inductive-abductive origin and the use of grounded theory methodology, which is rare in the studies of cluster organizations. The developed concept has also significant practical advantages since it allows to consciously shape proximity in COs, thus contributing to the development of cooperation between cluster enterprises.
- Published
- 2023
20. Business Models for Industry 4.0 : Concepts and Challenges in SME Organizations
- Author
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Sandra Grabowska, Sebastian Saniuk, Sandra Grabowska, and Sebastian Saniuk
- Subjects
- Small business--Management, Strategic planning, Customer relations
- Abstract
Utilizing Industry 4.0 technologies is essential to meet consumer expectations of personalized products and services but not without obstacles and challenges. This book provides comprehensive knowledge on the operating conditions and challenges of small- and medium-sized enterprises operating in the era of Industry 4.0 and proposes a Business Model 4.0 concept. The authors provide insights on the general conditions for the development of Economy 4.0 and Society 5.0, the expectations of modern consumers in product personalization, customization, servitization and the SME sector's requirements. In addition, the book offers a business model of cooperation between enterprises and the concept of rapid network prototyping methodology for the implementation of personalized products. It proposes the creation of e-business platforms that will allow for better integration of the customer with the manufacturer and the possibility of greater involvement in product configurations. The empirical research offered in this book will provide valuable insights for scholars and upper-level students across business disciplines, including strategic management, entrepreneurship, technology and innovation management.
- Published
- 2023
21. The Handbook of Carbon Management : A Step-by-Step Guide to High-Impact Climate Solutions for Every Manager in Every Function
- Author
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Petra Molthan-Hill, Fiona Winfield, Richard Howarth, Muhammad Mazhar, Petra Molthan-Hill, Fiona Winfield, Richard Howarth, and Muhammad Mazhar
- Subjects
- Carbon dioxide mitigation, Management--Environmental aspects, Greenhouse gases--Environmental aspects, Strategic planning
- Abstract
Winner of the Bronze Axiom Business Book Award 2024 in the Philanthropy / Non Profit / Sustainability category.Shortlisted in the 2024 Business Book Awards (Change & Sustainability category)Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up climate solutions effectively and efficiently. If you are an owner of a company or an executive in any organisation, you will benefit from this step-by-step guide on how to set up your own greenhouse gas management plan, how to set targets and how to reduce the greenhouse gas emissions of your whole organisation. We explain key terms such as Net Zero, Carbon Neutral, carbon emissions equivalents and the three scopes. In order to halve our emissions worldwide by 2030 to achieve Net Zero by 2050, individual actions on a large scale are required, but also systemic changes. We look at the bigger picture in this book and also how you could effect change.This is the first book to offer an easy-to-implement approach to decarbonise organisations and transform societies, and is appropriate for managers at any level. This book can also be used in business schools to inspire future managers and business leaders. Last, but not least, everyone can find ideas here that they can implement in their personal lives – let's scale up together!
- Published
- 2023
22. Management and Visualisation : Seeing Beyond the Strategic
- Author
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Gordon Fletcher and Gordon Fletcher
- Subjects
- Organizational learning, Management, Strategic planning, Business--Technological innovations
- Abstract
As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of presenting management documents. Consciously assembling the artefacts of an organisation in order to manage it introduces a layer of criticality that encourages reflection and consistency that is often absent from current management practice. The benefits that a visual approach brings to organisational management are an increasing necessity, as machine learning, robotics and process automation remove traditional roles from organisations and necessitate new views on how individuals now fit into a data-informed business. The book contributes to the academic debate regarding resource-based and knowledge-based views of the organisation by advocating a different, more holistic viewpoint and will thus appeal to academics and researchers in this area. It would also benefit students across business disciplines, whilst the practical models and tools offered will benefit directors and managers looking to implement their own visual organisational language.
- Published
- 2023
23. Make Better Strategic Decisions : How to Develop Robust Decision-making to Avoid Organisational Disasters
- Author
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Jeremy N. White and Jeremy N. White
- Subjects
- Carillion (Firm), Strategic planning, Decision making, Problem solving
- Abstract
Every day we hear of serious errors of judgement that result in organisational disaster. Why do seemingly successful businesses, NGOs, or even political parties fall prey to irrevocable governance breakdowns or, worse still, criminal malpractice? By prompting readers to think deeply about strategic decision-making, human behaviour, and cognitive biases, this book offers a disciplined, objective, and thoughtful approach to making better decisions.Every strategic problem is fundamentally a journey into the unknown, which involves a unique combination of duration, scale, external and internal dynamics, and personal motivations. Rarely is a strategic decision solved by saying, ‘If a situation is A, then the solution is B.'The book explores how to develop a strong foundation for problem resolving – rather than simplistic problem-solving – by strengthening competence so that decisions are made wisely. The case of Carillion plc, the second-largest construction group in the United Kingdom that went bankrupt in January 2018, is used to explore how a large and profitable company collapsed so dramatically when it was run by an experienced board and advised by three of the Big Four accounting firms. Professor Jeremy N. White presents a clear strategic toolkit for better strategic decision-making.This book will appeal to senior managers who are interested in techniques for making better strategic decisions. The lessons from the failure of Carillion plc are applicable to corporate leaders in addition to politicians and those who run not-for-profit organisations.
- Published
- 2023
24. Digital Content Marketing : Creating Value in Practice
- Author
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Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser, Agata Krowinska, Christof Backhaus, Benjamin Becker, and Fabian Bosser
- Subjects
- Value added, Strategic planning, Internet marketing
- Abstract
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
- Published
- 2023
25. Strategic Integrated Marketing Communications
- Author
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Larry Percy and Larry Percy
- Subjects
- Communication in marketing, Strategic planning
- Abstract
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop'tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
- Published
- 2023
26. Reconfiguration of Business Models and Ecosystems : Decoupling and Resilience
- Author
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Svetla T. Marinova, Marin A. Marinov, Svetla T. Marinova, and Marin A. Marinov
- Subjects
- Management, Strategic planning, Organizational change, Organizational resilience
- Abstract
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. Core causes for decoupling and resilience of business models and ecosystems are jolts, known as global crisis, universal pandemics, etc. The undesirable outcomes of critical events can reveal unique circumstances for business model and ecosystem resilience. Business model and ecosystem resilience represents a mandatory prerequisite for firms challenging their functioning and even very existence. Research has been conducted thus far, nevertheless this theme requires significantly more consideration.The key objective of this book is to bring further insights in the field delivering a thorough examination of the ways in which business models and ecosystems can develop resilience under extraordinary conditions. In the book, the resilience of business models and ecosystems is analysed aiming to investigate further the specifics of the relevant processes securing resilience and its outcomes. The resilience of business models and ecosystems is scrutinised as a credible way for enhancing the predispositions of firm's survivability.Chapter 9 of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.
- Published
- 2023
27. Digital Pricing Strategy : Capturing Value From Digital Innovations
- Author
-
Stephan M. Liozu, Andreas Hinterhuber, Stephan M. Liozu, and Andreas Hinterhuber
- Subjects
- Value, Pricing, Marketing--Technological innovations, Strategic planning
- Abstract
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
- Published
- 2023
28. Strategic Negotiation: Building Organizational Excellence : A Roadmap to Harnessing The Power of Alignment
- Author
-
Joshua Gordon, Gary Furlong, Joshua Gordon, and Gary Furlong
- Subjects
- Strategic planning, Negotiation in business, Organizational behavior
- Abstract
Empowering organizations to thrive, this book provides a clear diagnostic framework with specific approaches and processes that leaders can use to build a negotiation function that will succeed each and every time.Negotiation is a required skill and a core competency, but most organizations focus exclusively on individual negotiation skills and abilities and pay little attention to the internal culture and environment that shapes and guides these individuals. This book takes a dramatically different approach to building success in each and every negotiation, producing results that align with organizational strategy at all levels.Professionals in sales, procurement and supply chain, human resources, change management, mergers and acquisitions, contracts, start-ups, construction partnering, and training consultants and students of business and law will value a text that understands how to build negotiation skills and capability across the organization by aligning individual skills with an evidence-based approach that actually works.
- Published
- 2023
29. Strategic Foresight : An Introductory Guide to Practice
- Author
-
Jan Oliver Schwarz and Jan Oliver Schwarz
- Subjects
- Strategic planning, Organizational change
- Abstract
Organisations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex, and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organisations themselves but also on industries and societies. In recent decades a field has emerged to support organisations in addressing these challenges: strategic foresight.This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organisations can apply strategic foresight and explains how it relates to other fields such as strategy, innovation, and leadership, highlighting the relevance of strategic foresight not only for organisations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight, the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher and as a consultant in the corporate context.This is essential reading for managers and leaders of public and private organisations who want to establish strategic foresight practices, as well as students of foresight and managers in the fields of innovation, research & development, and marketing.
- Published
- 2023
30. A Design Driven Guide for Entrepreneurs : Strategies for Starting up in a Multiverse
- Author
-
Rhea Alexander, Rose Pember, Joseph Press, Kiely Sweatt, Rhea Alexander, Rose Pember, Joseph Press, and Kiely Sweatt
- Subjects
- Strategic planning, New business enterprises--Technological innovations, Business planning
- Abstract
A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design.Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities.Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-Driven Entrepreneur.
- Published
- 2023
31. Business Groups and Strategic Coopetition
- Author
-
Wioletta Mierzejewska, Patryk Dziurski, Wioletta Mierzejewska, and Patryk Dziurski
- Subjects
- Strategic planning, Competition, International business enterprises--Management, Organizational behavior
- Abstract
Business Groups and Strategic Coopetition sheds lights on the poorly recognised problem of intra-organisational relationships within business groups by adopting the coopetition lens. It brings together the strategic management (coopetition and performance) and international management perspectives (business groups and its role in the economy). It is a unique proposition as those two research streams, such as business groups and coopetition, are rarely assessed together. The coopetition, which is seen as the strategy of value creating in the rapidly changing environment, brings benefits, such as an increased innovation, cost reduction, access to resources, and improved competitive position that could be captured by business groups as well. However, the understanding of complex organisations, such as business group, and answering the question how to manage intra-level coopetition to gain better performance therein is still unclear. Therefore, the book aims to extend the knowledge in the field of internal relationships within business groups as well as the coopetition phenomenon. This book is written to meet needs of researchers, students as well as managers and to present an integrated view on the coopetition within business groups.
- Published
- 2023
32. Smart Business and Digital Transformation : An Industry 4.0 Perspective
- Author
-
Sándor Gyula Nagy, Tamás Stukovszky, Sándor Gyula Nagy, and Tamás Stukovszky
- Subjects
- Organizational effectiveness, Strategic planning, Management--Technological innovations, Industry 4.0, Organizational change
- Abstract
Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While smart technology has enabled many manufacturing businesses to increase efficiency and cut costs, many others are still struggling with implementing it.This book aims to help students, practitioners and industry leaders to become change agents and take their first steps on the path of transformation. Smart Business and Digital Transformation addresses the challenge of becoming'smart'from three different perspectives: smart factory, smart industry and smart environment. Covering technologies including the Internet of Things (IoT), cloud, artificial intelligence (AI), mobility, 5G and big data analytics, the book shows how enterprises can take advantage of them and ultimately beat the competition. The book considers the importance of operational processes, business models and organisational culture. The contributing authors and editors, based at Corvinus University, present a multidimensional picture of Industry 4.0 which is both diverse in its voices and unified in its vision. Smart Business and Digital Transformation meets the growing demand for a textbook that not only presents the latest concepts and theories but is also practical for planning, managing and implementing digital transformation in practice.The chapters include case studies to demonstrate the practical applications, and each chapter ends with review and discussion questions to develop students'skills and competencies. Students of business and digital transformation on advanced undergraduate and MBA courses will find it an indispensable guide to a vibrant and challenging topic.
- Published
- 2023
33. Innovation in the Digital Economy : New Approaches to Management for Industry 5.0
- Author
-
Agnieszka Rzepka and Agnieszka Rzepka
- Subjects
- Strategic planning, Organizational change, Technological innovations--Management, Management
- Abstract
The rapidly changing world requires constant revisions and adaptations to existing business strategies and models. The emerging industry 5.0 reality is forcing companies to transition to a more sustainable, human-centric, and resilient industry through innovation. This book presents concrete business models and practical frameworks to assist managers in developing and implementing innovative and robust businesses, both globally and locally.This edited collection compiles an experienced team of contributing authors with diverse academic backgrounds who cover a range of topics on different aspects of innovation, from exploring the challenges associated with industry 5.0 to incorporating artificial intelligence in modeling consumer behavior. Based on the experiences and challenges posed by recent economic developments and recovery from the COVID-19 pandemic, the book offers the reader a chance to read case studies from global companies that have successfully implemented new innovations. Thanks to a rigorous research methodology in accordance with principles and standards recognized by the DAC Network, the book provides an actionable road map on how to change one's innovation strategy techniques in light of changing business conditions.Innovation in the Digital Economy will be of direct interest to scholars and subject matter experts in the field of innovation management. Business leaders and reflective practitioners will find the content relevant and accessible.
- Published
- 2023
34. Business Strategy and Competitive Advantage : A Reinterpretation of Michael Porter’s Work
- Author
-
Jovo Ateljević, Dženan Kulović, Filip Đoković, Mirza Bavčić, Jovo Ateljević, Dženan Kulović, Filip Đoković, and Mirza Bavčić
- Subjects
- Strategic planning, Competition
- Abstract
Michael Porter is recognized as one of the top authorities on corporate strategy and business competition. The historical review of strategic management clearly shows that Porter's research has bridged up two general paradigms (before and after the 1980s) thus helping both researchers and practitioners to better understand unanticipated global changes. His two generic strategies: costs and diversification, the two interdependent strategic options, are key in the context of the competitiveness of orthodox microeconomic theory. This is where Porter went further, constructing a popular value chain concept that provides the ability to disaggregate the key activities of business process in creating products and services in terms of cost analysis and value creation. This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter's contribution to the field of strategic management. It addresses key changes and challenges in the global business environment. The value chain concept has become highly applicable in both theory and practice. In the book, the authors offer an original interpretation of the Porters'research on strategic management in order to unravel or simplify his key theoretical concepts. It will be of interest to researchers, academics, practitioners, and students in the fields of strategic management and international business.
- Published
- 2023
35. Moderne strategische Unternehmensführung : Konzepte, Analysen und Techniken
- Author
-
Robert M. Grant and Robert M. Grant
- Subjects
- Strategic planning
- Abstract
Wirtschaftliche wie politische Turbulenzen, ein Mangel an Vorhersagbarkeit sowie starker Wettbewerbsdruck bestimmen die globale Umwelt, in der Unternehmen agieren. Daher wird es zunehmend wichtiger, werdende Manager ebenso wie Professionals in die grundlegenden Fragen der strategischen Unternehmensführung einzuführen: Wie kann ein Unternehmen seine Strategien so realitätsnah wie nur möglich gestalten, um eine reibungslose Implementierung zu gewährleisten, ist doch nur so eine nachhaltige Wertschöpfung zu erreichen? Von welchen Unternehmen bzw. Marken kann man dabei am besten lernen? Eine fundierte Antwort auf diese Fragen zu finden ist entscheidend für das Überleben eines jeden Unternehmens. Was können Unternehmen von Lady Gaga und Queen Elizabeth II. lernen? Zum Beispiel, wie man eine klare, überzeugende und vor allem erfolgreiche Strategie erarbeitet und umsetzt, mit der man dem Wettbewerb ein Schnippchen schlägt. In diesem leicht zugänglichen Lehrbuch zur strategischen Unternehmensführung verbindet Robert Grant mit bestechender Klarheit und unterstützt durch lebendige Fallbeispiele die Grundlagen der Wettbewerbsanalyse und Wertschöpfung. Eine im Vergleich zu den Vorausgaben verstärkte Fokussierung auf die Strategieimplementierung spiegelt die Herausforderungen wider, denen sich Unternehmen in dem Versuch gegenüber sehen, Größenvorteile mit Flexibilität, Innovation mit Effizienz sowie Globalisierung mit lokaler Verantwortung zu vereinigen. Der Lehrbuchtext wird anschaulich ergänzt durch Tabellen, Grafiken und kapitelweise Zusammenfassungen sowie neue Fragen zum vertiefenden Selbststudium. Robert Grants englisches'Contemporary Strategy Analysis', dessen aktuelle 8. Auflage diesem Buch zugrunde liegt, wird an zahlreichen wirtschaftswissenschaftlichen Fakultäten weltweit eingesetzt.
- Published
- 2023
36. Data Analytics and Digital Transformation
- Author
-
Erik Beulen, Marla A. Dans, Erik Beulen, and Marla A. Dans
- Subjects
- Big data--Management, Information technology--Management, Management--Statistical methods, Strategic planning
- Abstract
Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role in their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This not only creates new opportunities but also requires well-considered and continuously assessed decision-making as competitiveness is at stake. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.
- Published
- 2023
37. Management System for Strategic Innovation : Building Dynamic Capabilities View of the Firm
- Author
-
Mitsuru Kodama and Mitsuru Kodama
- Subjects
- Knowledge management, Information technology--Management, Management--Technological innovations, Organizational change, Strategic planning
- Abstract
Strategic innovation dynamically brings about strategic positioning through new products, services and business models, and is a dynamic view of strategy that enables a corporation to maintain its competitive advantage and establish sustainable growth. For these reasons, corporations have to be innovators that can reinforce their existing positions through incremental innovation, while at the same time constantly renewing or destroying existing business through radical innovation. This book presents a holistic theoretical model, The Strategic Innovation System, as a system of capabilities for companies to achieve strategic innovation.As a subsystem of the Strategic Innovation System, this book presents the concept of the “Capabilities Building Map”, which has characteristics of four different capabilities that correspond to the elements of speed of changes and uncertainty in the environment faced by companies. It explores how companies can change and even evolve their capabilities to achieve strategic innovation, using the latest findings of the systems-view, the process-view, and dynamic capabilities-view. The author evaluates management systems that achieve sustainable strategic innovation by utilizing knowledge assets inside and outside of organizations, including those of leaders, rather than simply relying on leaders with strong will.This book will primarily appeal to academics, researchers, and graduate students interested in innovation and technology management, digital transformation as well as strategic management and strategy planning and a broader business audience.
- Published
- 2023
38. Grundlagen des strategischen Managements
- Author
-
Hans Corsten, Martina Corsten, Gordon Müller-Seitz, Hans Corsten, Martina Corsten, and Gordon Müller-Seitz
- Subjects
- Strategic planning
- Abstract
Den Bestand und Erfolg der Unternehmung sichern Strategisches Management verfolgt das Ziel, wie der Bestand und Erfolg einer Unternehmung dauerhaft sichergestellt werden kann. In diesem Buch werden diejenigen Aspekte aufgegriffen, die für das Verständnis strategischer Fragestellungen von besonderer Bedeutung sind. Dabei skizziert Kapitel 1 in kompakter Art und Weise die Entwicklungsphasen und „Theorieschulen“ des strategischen Managements. Kapitel 2 widmet sich dem Analyserahmen der Unternehmung und seiner Umwelt. Kapitel 3 wendet sich dem Strategieprozess mit den Phasen Zielplanung, Strategieformulierung, Bewertung und Auswahl der Strategie, Strategieumsetzung und schließlich Kontrolle zu. Kapitel 4 greift zum Abschluss aktuelle Entwicklungen in der Strategieforschung und -praxis auf. Eine Vielzahl an Schaubildern und Beispielen aus der Praxis reichern dieses Buch an und führen damit zu einem optimalen Verständnis der vermittelten Inhalte. Die Autoren:Prof. Dr. Martina Corsten ist Leiterin des Studiengangs RSW – Steuern und Prüfungswesen an der Dualen Hochschule Baden-Württemberg in Mannheim. Prof. Dr. Hans Corsten ist Inhaber des Lehrstuhls für Produktionswirtschaft an der Technischen Universität Kaiserslautern. Prof. Dr. Gordon Müller-Seitz ist Inhaber des Lehrstuhls für Strategie, Innovation und Kooperation an der Technischen Universität Kaiserslautern.
- Published
- 2023
39. Strategic Human Resource Management : A Research Overview
- Author
-
John Storey, Patrick M. Wright, John Storey, and Patrick M. Wright
- Subjects
- Strategic planning, Personnel management
- Abstract
The second edition of this popular shortform book provides a concise expert summary of key issues in the theory and practice of the management of human resources (HR) – one of the most crucial drivers of organizational performance.As human resource management strategies evolve over time, this new edition pays special regard to the HR challenges arising from radically altering contexts – economic, social, and technological. For example, the book examines research reports on the impact of the COVID pandemic and other disruptions to the global world of work. It assesses recent HR initiatives and priorities such as Equality, Diversity and Inclusion (EDI) and the HR implications of remote and hybrid working. The book evaluates contemporary critiques that HR practice and research can be part of the problem. In sum, the book offers a route map through the extensive terrain of contemporary research project findings. Serving as a unique researcher's guide, this concise book enables readers to develop their own ideas for future research and such is essential reading for management scholars and reflective practitioners.
- Published
- 2023
40. Essential Management Models : Tried and Tested Business Frameworks for Strategy, Customers and Growth
- Author
-
Grant S. Foster, Chris J. Grannell, Grant S. Foster, and Chris J. Grannell
- Subjects
- Management, Strategic planning
- Abstract
Essential Management Models is a compilation of business tools that actually work. It's a guide to the very best in practical management thinking. No reinventing the wheel, no management fads and no corporate word-bingo. Essential Management Models demystifies strategy tools and does so with attitude: the view that any decision is better than no decision. The book encourages you to'go on…decide'and provides you with reference on how to do so. Rather than a series of independent summaries, the book makes connections between frameworks to expose the overlaps and relationships between them. This is the key to what makes the exercise worthwhile, the tools useful and the book unique. Using diagrams extensively to explain key concepts, but without ever'dumbing down', the book is written for managers who get things done – or students who want to. If you've ever studied management or strategy before, Essential Management Models will enable you to go back to the models and use them to do a better job, or think more clearly. It will remind you of the interlinkages between the frameworks to really make them work as a coherent whole. If you've forgotten them, it will give you confidence to use them. If you've written them off as mere theory, we urge you to think again.
- Published
- 2023
41. Strategic Airport Planning
- Author
-
Mike Brown and Mike Brown
- Subjects
- Airports--Planning, Airports--Economic aspects, Strategic planning
- Abstract
This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic.The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and ‘virtue signalling'. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries.The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports'board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.
- Published
- 2022
42. Digitale Transformation strategisch steuern : Vom Zufallstreffer zum systematischen Vorgehen
- Author
-
Thomas Hess and Thomas Hess
- Subjects
- Strategic planning, Leadership, Business information services, Economics, Personnel management
- Abstract
Digitalisierung und digitale Transformation sind nicht nur ein Thema der Medien, sondern finden auch real in den Unternehmen statt. Der digitale Wandel tangiert die unterschiedlichsten Felder, von der Beschaffung bis zum Vertrieb und von der Organisation bis zur Strategie¬entwicklung. Diese Aufgabe erfordert das Engagement jeder Unternehmensleitung und lässt sich nicht einfach delegieren. Dieses Buch will Managern und Unternehmern helfen, in ihrer Organisation Strukturen aufzusetzen, die es erlauben, die digitale Transformation systematisch anzugehen. Das Themen¬spektrum reicht dabei von der Konfiguration von Digita¬lisierungsstrategien über neue Managementrollen wie die eines Chief Digital Officers bis hin zur Bedeutung von IT-Infrastrukturen, dem HR-Mana¬ge¬ment und der Unternehmenskultur als „Enabler“ des digitalen Wandels. Als Orientierungsrahmen dient ein einfaches Framework, das die Managementaufgaben strukturiert und die verschiedenen Konzepte und Instrumente übersichtlich zusammenfasst.In der 2. überarbeiteten und erweiterten Auflage liegen die Schwerpunkte zum einen bei organisatorischen Aspekten, insbesondere der Rolle von Start-ups für die digitale Transformation, der Ausgestaltung der sogenannten Digital Innovation Units und der Rolle des CDO. Zum zweiten wird die Ausgestaltung und das Management von Digitalisierungsprojekten ausdifferenzierter betrachtet. Und drittens wird das Konzept der digitalen Transformation weiter präzisiert und abgegrenzt. Zudem wird der fortschreitenden technologischen Entwicklung Rechnung getragen.„Prof. Thomas Hess gibt einen konkreten Überblick über viele wichtige Aspekte, die bei der digitalen Transformation von Unternehmen zu beachten sind. Klar lesenswert.“Stefan Winners, Vorstand Digital bei Hubert Burda Media„Beyond the buzzword - Endlich schafft es jemand, das Chaos um die digitale Transformation systematisch zu entwirren. Thomas Hess stellt mit seinem Buch wahrlichdie Leitplanken für das Management digitaler Transformationsprojekte auf. Während andere viel versprechen und wenig halten, gibt Thomas Hess dem Leser vielmehr einen Gestaltungsrahmen als ein Patentrezept mit.“Dr. Christoph Steiger, ehem. Vorstandsmitglied und CDO der Hoffmann Group„Deutlich mehr als ein weiteres Buch zum Thema digitale Transformation! Mit spannenden Einblicken aus Wissenschaft und Praxis liefert Thomas Hess einen Werkzeugkasten für die digitale Transformation. Relevant für die Wirtschaft und relevante Forscher.“Prof. em. Dr. Dr. h.c. Hubert Österle, Universität St. Gallen
- Published
- 2022
43. The Automation Advantage: Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI
- Author
-
Bhaskar Ghosh, Rajendra Prasad, Gayathri Pallail, Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail
- Subjects
- Automation--Management, Artificial intelligence--Industrial applications, Strategic planning
- Abstract
From the global automation leaders at Accenture—the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience. Many companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decade's worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360-degree value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind. In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives. This practical and highly accessible implementation guide answers leaders'burning questions, such as: How do I identify and prioritize automation opportunities? How do I assess my legacy systems and data issues? How do I derive full value out of my technology investments and automation efforts? How can I inspire my employees to embrace change and the new opportunities presented by automation? The Automation Advantage goes beyond optimizing process to using AI to transform almost any business activity in any industry to make it faster, more streamlined, cost efficient, and customer-focused—vastly improving overall productivity and performance. Featuring case studies of successful automation solutions, this indispensable road map includes guiding principles for technology, governance, culture, and leadership change. It offers a human-centric approach to AI and automation that leads to sustainable transformation and measurable business results.
- Published
- 2022
44. The Nature of Business Transformation : A Swarm Intelligent Approach to Reinventing Organisations
- Author
-
Richard Kelly and Richard Kelly
- Subjects
- Swarm intelligence--Social aspects, Leadership, Organizational change, Strategic planning
- Abstract
This book is a practical guide for business professionals to develop and improve business intelligence and collective decision-making within their organisation. It proposes a progressive reconfiguration of the traditional business operating system using a nature-inspired framework called swarm facilitation that enables and facilitates collective decision-making. Organisations have followed the same rigid formula of problem-solving and decision-making for over 100 years. It is dominated by centralised governance and pyramid decision-making. Such an approach is no longer fit for purpose in an environment of employee disengagement, artificial intelligence (AI)/superintelligence, and Covid-19 fallout. By the end of this book, readers will be able to: solve organisational problems and challenges collectively using swarm intelligence upgrade and future-proof business operating systems to reflect a more collective decision-making approach fit for the new connected economy and Industry 4.0 embrace mindset quotients that support people working in a more networked, self-organising, and collective environment The book is important reading for leaders and managers who are focused on building organisational capital and engagement and gaining value from the emerging technology by evolving their business operating system into a digital ecosystem as part of an ongoing digital transformation strategy. It will also appeal to experts working in the field of organisational change and development, both within the organisation and as consultants.
- Published
- 2022
45. Competition, Strategy, and Innovation : The Impact of Trends in Business and the Consumer World
- Author
-
Rafał Śliwiński, Łukasz Puślecki, Rafał Śliwiński, and Łukasz Puślecki
- Subjects
- Competition, Technological innovations--Economic aspects, Technological innovations--Management, Business forecasting, Strategic planning
- Abstract
Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.
- Published
- 2022
46. Futurize! Dealing with Megatrends and Disruptors : A Handbook for the Future-Oriented CEO
- Author
-
André de Waal, Julie Linthorst, André de Waal, and Julie Linthorst
- Subjects
- Organizational effectiveness, Strategic planning, Industrial management
- Abstract
The future will bring only more megatrends and disruptions. With the guidance of this book, which centers around the authors'years-of-research-backed high-performance organizations (HPO) framework and includes the unique self-assessment tool Futurize! Diagnosis, business leaders and organizations will be prepared and truly ‘future ready.'The next two decades will present massive challenges for organizations, as they navigate the need for sustainable development against a complex backdrop of factors such as increasing inequality, resource scarcity, continued globalization, and the ever-increasing speed of technological advancement. This book will help business leaders and organizations set priorities and make decisions so that not only do they honor commitments to the United Nations Sustainable Development Goals, but also become more future ready by: identifying the megatrends and disruptors which impact organizations now and will in the future specifically outlining how those megatrends and disruptors will impact organizations showing how organizations can deal with this impact in practical terms. This book is a must for management teams, aspiring leaders, and professionals and students interested in the future of work, human resource management, and innovation.
- Published
- 2022
47. Design-Centered Entrepreneurship
- Author
-
Min Basadur, Michael Goldsby, Rob Mathews, Min Basadur, Michael Goldsby, and Rob Mathews
- Subjects
- Problem solving, Entrepreneurship, New business enterprises, Strategic planning
- Abstract
Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
- Published
- 2022
48. Strategic Management in Public Services Organizations : Concepts, Schools and Contemporary Issues
- Author
-
Ewan Ferlie, Edoardo Ongaro, Ewan Ferlie, and Edoardo Ongaro
- Subjects
- Public administration, Strategic planning, Administrative agencies--Management
- Abstract
Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management models that are affecting the way public services organizations are managed. In an era of New and post New Public Management reforms, public managers at all levels are expected to respond to these new approaches, which profoundly affect their work practices, skills, and knowledge bases. Choosing a promising strategic management model and implementing it in a way that works for the organization or inter-organizational network in question also depends on an understanding of local politico-administrative and cultural contexts: this book helps the readers identify how to successfully tailor strategic management approaches to their specific circumstances and needs. This second edition builds upon the successes of the well-received first edition. Thoroughly updated to help public managers meet the challenges of a new decade, it has a refreshed collection of mini-cases and now includes chapter summaries. It also includes a new chapter on collaborative strategy and co-creation, in response to the growth of interest in more open forms of public policymaking. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or MScs in public policy and public management.
- Published
- 2022
49. Public Sector Strategy : Concepts, Cases and Tools
- Author
-
Mark Crowder, Mohammad Roohanifar, Trevor A. Brown, Mark Crowder, Mohammad Roohanifar, and Trevor A. Brown
- Subjects
- Strategic planning, Public administration--Decision making
- Abstract
Public Sector Strategy explores how strategic decisions are developed and implemented in the public sector, and examines the psychology underpinning strategic decision-making.Combining knowledge from traditional perspectives with contemporary insights on strategic management, this book considers how managers make their decisions and provides key concepts and practical tools to aid delivery of strategy within highly institutionalised settings. This book provides theoretical grounding, real-life global cases, and practical examples of strategic decisions in an international public-sector context by working through the underpinnings of strategy, the influencing factors of strategic decision-making, strategic implementation, and strategic tools in practice.It should be a core textbook for advanced undergraduate and postgraduate students studying public sector strategy and strategic management more broadly. It will also be of benefit for public sector managers, consultants, and private sector organisations who wish to interact with the public sector.
- Published
- 2022
50. Strategic Corporate Crisis Management : Building an Unconquerable Organization
- Author
-
Brendan Monahan and Brendan Monahan
- Subjects
- Crisis management, Strategic planning, Leadership, Corporations--Growth
- Abstract
Presenting an alternative to traditional models of centralized crisis management, this book makes the case for decentralizing crisis response and building resilience where it matters most, and provides an accessible, pragmatic approach for doing so. Focusing squarely on crisis management, the book challenges the notion that corporate crisis teams can be expected to swoop in and “save the day”: the role of the crisis team should be to advance a culture of readiness across an organization, and to foster leadership and crisis competency where it's needed, when it's needed. Crisis management expert Brendan Monahan draws from current management and leadership thinking that challenges hierarchies, finds incredible potential in the power of an organization's people, and aligns with many of today's highest-performing organizations that have already adopted this approach. This may run counter to current crisis management texts prescribing highly disciplined planning and command structures, but following this book's alternative approach will unlock tremendous potential, deepen resilience, and improve outcomes in crisis response. Professionals in crisis management, business continuity, emergency management, risk management, and others with crisis management accountability will value this practical book for “corporate crisis first responders” to use when they encounter the extraordinary.
- Published
- 2022
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