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1. Strategies in Emerging Markets : A Case Book on Danish Multinational Corporations in China and India

Author

Michael W. Hansen, Marcus Møller Larsen, Torben Pedersen, Bent Petersen, Peter Wad, Michael W. Hansen, Marcus Møller Larsen, Torben Pedersen, Bent Petersen, and Peter Wad

Subjects
International business enterprises--Denmark--Case studies, Corporations, Danish--India--Case studies, Corporations, Danish--China--Case studies
Abstract

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

Published
2010

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