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Set up your business for success with the perfect shot.The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more.This kit includes:Essential industry and business-specific startup steps with worksheets, calculators, checklists, and moreEntrepreneur magazine's Start Your Own Business, a guide to starting any business and surviving the first three years and beyondInterviews and advice from successful entrepreneurs in the industryWorksheets, brainstorming sections, and checklistsEntrepreneur's Startup Resource Kit (downloadable)MORE ABOUT ENTREPRENEUR'S STARTUP RESOURCE KITEvery small business is unique. Therefore, it's essential to have tools that are customizable depending on your business's needs. That's why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips!You'll find the following:The Small Business Legal ToolkitWhen your business dreams go from idea to reality, you're suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you'll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.Sample Business Letters1000+ customizable business letters covering each type of written business communication you're likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.Sample Sales LettersThe experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.

If you read only one book on business writing, make it this one. Chapters by the twelve partners of the Dark Angels Collective set out a comprehensive approach to writing more effectively for business. For nearly twenty years the Dark Angels programme has been championing the cause of more human, more emotive writing in the business world – because it's this kind of writing that works, in branding, in copywriting, in writing for design, in annual reports, in all genres and all sectors.The Dark Angels approach is to draw on techniques from fiction, poetry and memoir to tell better stories – stories that connect with readers across all commercial media. The results, endorsed here by many of the most respected writers in the field, are gathered in this book as an indispensable source of inspiration and practical advice. It's the book that sets the new benchmark for professional writers.

Financial observer and journalist Walter Bagehot sheds light on the world of banking in his influential tract Written in response to a nineteenth-century banking crisis in England, Walter Bagehot's influential treatise was one of the first to clearly explain complex financial systems like international banking, currency, and corporate finance in clear and easy-to-understand language. Credit, Bagehot suggests, is based primarily on trust. When the banks lose the public's trust, the entire system can collapse. In Lombard Street, Bagehot—who was the editor in chief of the Economist—sets forth a series of proposals for the strengthening and survival of struggling financial institutions, such as allowing irresponsible banks to collapse and creating strong central banks to combat inflation. His insights are as relevant in today's economic climate as they were when the book was first published in 1873. This ebook has been professionally proofread to ensure accuracy and readability on all devices.

Ole! If you think you smell something at work, there's probably good reason--'bull'has become the official language of business. Every day, we get bombarded by an endless stream of filtered, antiseptic, jargon-filled corporate speak, all of which makes it harder to get heard, harder to be authentic, and definitely harder to have fun. But it doesn't have to be that way. The team that brought you the Clio Award-winning Bullfighter software is back with an entertaining, bare-knuckled guide to talking straight--for those who want to climb the corporate ladder, but refuse to check their personality at the door. Why Business People Speak Like Idiots exposes four traps that transform us from funny, honest and engaging weekend people into boring business stiffs: • The Obscurity Trap:'After extensive analysis of the economic factors facing our industry, we have concluded that a restructuring is essential to maintaining competitive position. A task force has been assembled...'These are the empty calories of business communication. And, unfortunately, they're the rule. The Obscurity Trap catches idiots desperate to sound smart or prove their purpose, and lures them with message-killers like jargon, long-windedness, acronyms, and evasiveness. • The Anonymity Trap: Businesses love clones--easy to hire, easy to manage, easy to train, easy to replace--and almost everyone is all too happy to oblige. We outsource our voice through templates, speechwriters and email, and cave in to conventions that aren't really even rules. • The Hard-Sell Trap: Legions of business people fall prey to the Hard-Sell Trap. We overpromise. We accentuate the positive and pretend the negative doesn't exist. This may work for those pushing Ginsu knives and miracle Abdominizers, but it's dead wrong for persuading business people to listen. • The Tedium Trap: Everyone you work with thinks about sex, tells stories, gets caught up in life's amazing details, and judges everyone else by the way they look and act. We live to be entertained. We all learned that in Psychology 101, except for the business idiots who must have skipped that semester. They tattoo their long executive-sounding titles on their foreheads, dump pre-packaged numbers on their audience, and virtually guarantee that we want nothing to do with them. This is your wake-up call. Personality, humanity and candor are being sucked out of the workplace. Let the wonks send their empty messages. Yours are going to connect. Fast Company magazine named Why Business People Speak Like Idiots one of the ideas and trends that will change how we work and live in 2005. So grab your cape and sharpen your sword. It's time to fight the bull!

Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.

This anthology of the year's best investigative business writing explores the secret dealings of an elite Wall Street society and uncovers the crimes and misadventures of the young founder of Silk Road, the wildly successful online illegal goods site known as the'eBay of vice.'It reveals how the Fed dithered while the financial crisis unfolded and explains why the leaders of a two-trillion-dollar bond fund went to war with each other. Articles from the best newspapers and magazines in the country delve into how junk-food companies use science to get you to eat more and how Amazon dodges the tax man how J.Crew revitalized itself by transforming its creative process and Russell Brand went deep on media and marketing after his GQ Awards speech went haywire.Best Business Writing 2014 includes provocative essays on the NFL's cover-ups and corporate welfare, Silicon Valley's ultralibertarian culture, and the feminist critique of Sheryl Sandberg's career-advice book for women, Lean-In. Stories about toast, T-shirt making, and the slow death of the funeral business show the best writers can find worthy tales in even the most mundane subjects.

“[The editors] cast their net wide, picking up some excellent stories from nontraditional sources that even avid readers of the business press may have missed.”–USA Today, on the 2001 editionSeries editor Andrew Leckey and guest editor Ken Auletta have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans to find the best business stories from the last twelve months. Among those selected: Michael Lewis on teenage stock trader Jonathan Lebed, from The New York Times Magazine; James B. Stewart on the irrepressible Michael Milken, from The New Yorker; and many others from the pages of The Wall Street Journal, Rolling Stone, Fortune, Rocky Mountain News, and Wired.The second annual edition continues the excellence and comprehensive range of this fascinating anthology series.

Communicate effectively and get everything you want! Instant expertise for business people who've swiftly moved into management positions—and need immediate access to the nuts and bolts of the business art. This series of brisk, readable titles will arm self-starters with the knowledge and skills they need to: be a good boss, run an effective meeting, manage benefits, plan successfully, and meet the myriad challenges impossible to anticipate in the grad school classroom. With an eye to blending the practical with the humanistic, each volume in the series lays bare an essential aspect of the complex business scene—and promises to become mandatory reading for every would-be executive in today's fiercely competitive working world.

An anthology Malcolm Gladwell has called'riveting and indispensable,'The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos.Jessica Pressler (New York) delves into the personal and professional rivalry between Tory and Christopher Burch, former spouses now competing to dominate the fashion world. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals off-label. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.

An anthology Malcolm Gladwell has called'riveting and indispensable,'The Best Business Writing is a far-ranging survey of business's dynamic relationship with politics, culture, and life. This year's selections include John Markoff (New York Times) on innovations in robot technology and the decline of the factory worker; Evgeny Morozov (New Republic) on the questionable value of the popular TED conference series and the idea industry behind it; Paul Kiel (ProPublica) on the ripple effects of the ongoing foreclosure crisis; and the infamous op-ed by Greg Smith, published in the New York Times, announcing his break with Goldman Sachs over its trading practices and corrupt corporate ethos.Jessica Pressler (New York) delves into the personal and professional rivalry between former spouses and fashion competitors Tory and Christopher Burch. Peter Whoriskey (Washington Post) exposes the human cost of promoting pharmaceuticals for off-label uses. Charles Duhigg and David Barboza (New York Times) investigate Apple's unethical labor practices in China. Max Abelson (Bloomberg) reports on Wall Street's amusing reaction to the diminishing annual bonus. Mina Kimes (Fortune) recounts the grisly story of a company's illegal testing—and misuse—of a medical device for profit, and Jeff Tietz (Rolling Stone) composes one of the most poignant and comprehensive portraits of the financial crisis's dissolution of the American middle class.

Technology is all around us. Mobile phones, computers, the internet, e-mail, satellite navigation - the list is endless. But are you making the most of technology in YOUR business? Whether you run a retail shop or a home based business, using the right technology can radically transform the way you operate, making you more efficient, saving you time and money, and inspiring you to push your business further. This eBook aims to introduce business owners to new technology tools which will enhance or even revolutionise the way you operate your business! Coupled with tips to make the best use of your new found tools, this eBook will supercharge you and launch your business into the techno-sphere. So what are you waiting for, lets plug in, log-on and get started...

Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of: - Practical steps and suggestions - Ideas and initiatives - Inspiration and incentives - Suggestions to help you prioritise and get you thinking - Reasons for trusting your own common sense and business instincts. They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.