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1. Principles of Marketology, Volume 1 : Theory

Author

H. Aghazadeh and H. Aghazadeh

Subjects
Marketing--Management, Market share, Competition
Abstract

In Principles of Marketology, Volume 1: Theory, Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

Published
2015

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