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As we enter the Fourth Industrial Revolution and usher in Globalization 4.0, it is more urgent than ever to commit to social and environmental goals such as those outlined in the UN Sustainable Development Goals. The theory, research, and practice of concepts such as shared purpose, shared value, and corporate social responsibility have evolved rapidly in order to respond to change and transformation in society, but only in a scattershot, poorly understood way, with no single study offering an integrated view of these dramatic transitions. Emphasizing a global perspective, CSR for Purpose, Shared Value and Deep Transformation takes long-overdue stock of how such transformations are integrated within the trajectory of CSR's core concepts. Taking a deep dive into social entre- and intrapreneurship, innovation, shared value, social impact, stakeholder engagement, and the development of the UN SDGs beyond 2030 Virginia Munro provides a framework for understanding the evolving role of the corporate dollar in the pursuit of a global ecosystem that is more inclusive of all stakeholders. For its theoretical rigor as well as its easily digestible case studies, this book is a must-read for both researchers and students of innovative'preneurship'and CSR-related concepts, and for those struggling to understand the'new normal'in a setting for'new responsibility'. The foreword for this book is written by acknowledged CSR guru and Emeritus Professor Archie Carroll. Additional endorsements supporting this book are supplied by various practitioners and academics including ex-Deputy-Director General of UNESCO and Emeritus Professor Colin Power.

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

The key aim of the volume of original papers on the theory and practice of ODE featured in Organization Design and Engineering is to contribute towards overcoming the academic challenges stated above. A secondary aim is to launch the debate about ODE, including whether or not the debate itself is warranted.

Are you trying to write a business plan, but struggling? Are you put off by lengthy business planning books which you tuck away on a bookshelf, before ever attempting to read them? If you are, don't despair. Here's the solution! Brightword Publishing's new practical guide My StartUp Plan can help you as an aspiring entrepreneur or a start-up company to get your ideas down on paper and plan for your business and its development. My StartUp Plan takes you through the nine key areas you need to consider when planning for a new or existing venture. Each chapter contains a series of prompting questions which encourage you to develop your ideas and plans for your new venture. The guide is easy to read and understand, and there's none of that business jargon!Not only will My StartUp Plan enable you to build your business plan quickly and pain-free, but it will also help you to avoid making common mistakes typical of business start-ups. My StartUp Plan has been written by two experienced business support practitioners who saw a need for a simple guide for their clients struggling with writing their first business plans. The book has already been tried and tested by a number of aspiring entrepreneurs, from 16 to 60 year olds, who claim that the experience was simple, quick, and pain-free! My StartUp Plan offers you the simple and smart way to build a business plan, so before your bookshelf collapses under the weight of yet another unused business planning book, get your hands on the hands-on toolkit which will help you get your business on the right track.

‘Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners'reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACEwww.marketingonline.co.uk

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication.Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

Supply Chain Strategies demonstrates how organizations must take strategic decisions in order to manage their supply chains to sustain competitiveness in the global economy. Whereas many textbooks on supply chain management focus on purchasing and operations, this new edition of Tony Hines'text focuses upon the direction-setting and efficient resource-allocation that organizations need to provide in order to satisfy their customers. Overcoming tensions between political, economic, technological, ethical and environmental considerations is shown to be vital to develop effective strategies for managing the supply chain. The third edition of Tony Hines'successful textbook integrates thoroughly updated international cases to demonstrate how strategic thinking and SCM play out in the real world, and contains a host of useful pedagogy to reinforce learning, including learning outcomes for each chapter, discussion questions and a handy glossary. New to this edition are chapters discussing supply chain risk, procurement strategies and supply chain futures. This book is ideal for courses on supply chain management – especially those that require a strategic element.

Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers.Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.

Empowering organizations to thrive, this book provides a clear diagnostic framework with specific approaches and processes that leaders can use to build a negotiation function that will succeed each and every time.Negotiation is a required skill and a core competency, but most organizations focus exclusively on individual negotiation skills and abilities and pay little attention to the internal culture and environment that shapes and guides these individuals. This book takes a dramatically different approach to building success in each and every negotiation, producing results that align with organizational strategy at all levels.Professionals in sales, procurement and supply chain, human resources, change management, mergers and acquisitions, contracts, start-ups, construction partnering, and training consultants and students of business and law will value a text that understands how to build negotiation skills and capability across the organization by aligning individual skills with an evidence-based approach that actually works.

Organisations today are being challenged to make sense of changes in environments that, now more than ever, are described as VUCA (volatile, uncertain, complex, and ambiguous). They are also being driven to understand how the future will evolve and what impact it will have not only on the organisations themselves but also on industries and societies. In recent decades a field has emerged to support organisations in addressing these challenges: strategic foresight.This book is a comprehensive introduction to strategic foresight. It presents a history of the field and explains the main principles in thinking about the future. The book describes how organisations can apply strategic foresight and explains how it relates to other fields such as strategy, innovation, and leadership, highlighting the relevance of strategic foresight not only for organisations but also for individuals, particularly managers and leaders. Grounded in the theoretical foundations of strategic foresight, the book reflects the latest academic research and explores practical applications in different contexts. It draws on more than two decades of experience that the author has in the field as a researcher and as a consultant in the corporate context.This is essential reading for managers and leaders of public and private organisations who want to establish strategic foresight practices, as well as students of foresight and managers in the fields of innovation, research & development, and marketing.

A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design.Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader's checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities.Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-Driven Entrepreneur.

Den Bestand und Erfolg der Unternehmung sichern Strategisches Management verfolgt das Ziel, wie der Bestand und Erfolg einer Unternehmung dauerhaft sichergestellt werden kann. In diesem Buch werden diejenigen Aspekte aufgegriffen, die für das Verständnis strategischer Fragestellungen von besonderer Bedeutung sind. Dabei skizziert Kapitel 1 in kompakter Art und Weise die Entwicklungsphasen und „Theorieschulen“ des strategischen Managements. Kapitel 2 widmet sich dem Analyserahmen der Unternehmung und seiner Umwelt. Kapitel 3 wendet sich dem Strategieprozess mit den Phasen Zielplanung, Strategieformulierung, Bewertung und Auswahl der Strategie, Strategieumsetzung und schließlich Kontrolle zu. Kapitel 4 greift zum Abschluss aktuelle Entwicklungen in der Strategieforschung und -praxis auf. Eine Vielzahl an Schaubildern und Beispielen aus der Praxis reichern dieses Buch an und führen damit zu einem optimalen Verständnis der vermittelten Inhalte. Die Autoren:Prof. Dr. Martina Corsten ist Leiterin des Studiengangs RSW – Steuern und Prüfungswesen an der Dualen Hochschule Baden-Württemberg in Mannheim. Prof. Dr. Hans Corsten ist Inhaber des Lehrstuhls für Produktionswirtschaft an der Technischen Universität Kaiserslautern. Prof. Dr. Gordon Müller-Seitz ist Inhaber des Lehrstuhls für Strategie, Innovation und Kooperation an der Technischen Universität Kaiserslautern.

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop'tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.

Strategic innovation dynamically brings about strategic positioning through new products, services and business models, and is a dynamic view of strategy that enables a corporation to maintain its competitive advantage and establish sustainable growth. For these reasons, corporations have to be innovators that can reinforce their existing positions through incremental innovation, while at the same time constantly renewing or destroying existing business through radical innovation. This book presents a holistic theoretical model, The Strategic Innovation System, as a system of capabilities for companies to achieve strategic innovation.As a subsystem of the Strategic Innovation System, this book presents the concept of the “Capabilities Building Map”, which has characteristics of four different capabilities that correspond to the elements of speed of changes and uncertainty in the environment faced by companies. It explores how companies can change and even evolve their capabilities to achieve strategic innovation, using the latest findings of the systems-view, the process-view, and dynamic capabilities-view. The author evaluates management systems that achieve sustainable strategic innovation by utilizing knowledge assets inside and outside of organizations, including those of leaders, rather than simply relying on leaders with strong will.This book will primarily appeal to academics, researchers, and graduate students interested in innovation and technology management, digital transformation as well as strategic management and strategy planning and a broader business audience.

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While smart technology has enabled many manufacturing businesses to increase efficiency and cut costs, many others are still struggling with implementing it.This book aims to help students, practitioners and industry leaders to become change agents and take their first steps on the path of transformation. Smart Business and Digital Transformation addresses the challenge of becoming'smart'from three different perspectives: smart factory, smart industry and smart environment. Covering technologies including the Internet of Things (IoT), cloud, artificial intelligence (AI), mobility, 5G and big data analytics, the book shows how enterprises can take advantage of them and ultimately beat the competition. The book considers the importance of operational processes, business models and organisational culture. The contributing authors and editors, based at Corvinus University, present a multidimensional picture of Industry 4.0 which is both diverse in its voices and unified in its vision. Smart Business and Digital Transformation meets the growing demand for a textbook that not only presents the latest concepts and theories but is also practical for planning, managing and implementing digital transformation in practice.The chapters include case studies to demonstrate the practical applications, and each chapter ends with review and discussion questions to develop students'skills and competencies. Students of business and digital transformation on advanced undergraduate and MBA courses will find it an indispensable guide to a vibrant and challenging topic.

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics.Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software.The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role in their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This not only creates new opportunities but also requires well-considered and continuously assessed decision-making as competitiveness is at stake. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.

While airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach, rich content, augmented and personalized end-to-end services with seamless, consistent, and contextualized experiences. While these concepts of retailing are not new, the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems, (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping, social media, and operations, (c) the inability to monitor real-time behavior of customers and employees, (d) the lack of effective collaboration and cooperation within the travel ecosystem, and (e) the increasing lack of trust on the part of customers.This book provides a framework and technologies to convert retailing concepts—from shopping to fulfillment—into reality by (a) renovating an airline's core and ancillary products, (b) progressing faster on digital and organizational transformation journeys to make better data-based decisions about retailing, (c) getting better at managing customer value by knowing who the customers are, (d) empowering, supporting, and listening to employees to meet their expectations, (e) asking the right questions to solve complex retailing problems relating to customers, competitors, and stakeholders, and (f) questioning common-held beliefs about the airline business.This book is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.

The second edition of this popular shortform book provides a concise expert summary of key issues in the theory and practice of the management of human resources (HR) – one of the most crucial drivers of organizational performance.As human resource management strategies evolve over time, this new edition pays special regard to the HR challenges arising from radically altering contexts – economic, social, and technological. For example, the book examines research reports on the impact of the COVID pandemic and other disruptions to the global world of work. It assesses recent HR initiatives and priorities such as Equality, Diversity and Inclusion (EDI) and the HR implications of remote and hybrid working. The book evaluates contemporary critiques that HR practice and research can be part of the problem. In sum, the book offers a route map through the extensive terrain of contemporary research project findings. Serving as a unique researcher's guide, this concise book enables readers to develop their own ideas for future research and such is essential reading for management scholars and reflective practitioners.

The rapidly changing world requires constant revisions and adaptations to existing business strategies and models. The emerging industry 5.0 reality is forcing companies to transition to a more sustainable, human-centric, and resilient industry through innovation. This book presents concrete business models and practical frameworks to assist managers in developing and implementing innovative and robust businesses, both globally and locally.This edited collection compiles an experienced team of contributing authors with diverse academic backgrounds who cover a range of topics on different aspects of innovation, from exploring the challenges associated with industry 5.0 to incorporating artificial intelligence in modeling consumer behavior. Based on the experiences and challenges posed by recent economic developments and recovery from the COVID-19 pandemic, the book offers the reader a chance to read case studies from global companies that have successfully implemented new innovations. Thanks to a rigorous research methodology in accordance with principles and standards recognized by the DAC Network, the book provides an actionable road map on how to change one's innovation strategy techniques in light of changing business conditions.Innovation in the Digital Economy will be of direct interest to scholars and subject matter experts in the field of innovation management. Business leaders and reflective practitioners will find the content relevant and accessible.

Michael Porter is recognized as one of the top authorities on corporate strategy and business competition. The historical review of strategic management clearly shows that Porter's research has bridged up two general paradigms (before and after the 1980s) thus helping both researchers and practitioners to better understand unanticipated global changes. His two generic strategies: costs and diversification, the two interdependent strategic options, are key in the context of the competitiveness of orthodox microeconomic theory. This is where Porter went further, constructing a popular value chain concept that provides the ability to disaggregate the key activities of business process in creating products and services in terms of cost analysis and value creation. This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter's contribution to the field of strategic management. It addresses key changes and challenges in the global business environment. The value chain concept has become highly applicable in both theory and practice. In the book, the authors offer an original interpretation of the Porters'research on strategic management in order to unravel or simplify his key theoretical concepts. It will be of interest to researchers, academics, practitioners, and students in the fields of strategic management and international business.

Wirtschaftliche wie politische Turbulenzen, ein Mangel an Vorhersagbarkeit sowie starker Wettbewerbsdruck bestimmen die globale Umwelt, in der Unternehmen agieren. Daher wird es zunehmend wichtiger, werdende Manager ebenso wie Professionals in die grundlegenden Fragen der strategischen Unternehmensführung einzuführen: Wie kann ein Unternehmen seine Strategien so realitätsnah wie nur möglich gestalten, um eine reibungslose Implementierung zu gewährleisten, ist doch nur so eine nachhaltige Wertschöpfung zu erreichen? Von welchen Unternehmen bzw. Marken kann man dabei am besten lernen? Eine fundierte Antwort auf diese Fragen zu finden ist entscheidend für das Überleben eines jeden Unternehmens. Was können Unternehmen von Lady Gaga und Queen Elizabeth II. lernen? Zum Beispiel, wie man eine klare, überzeugende und vor allem erfolgreiche Strategie erarbeitet und umsetzt, mit der man dem Wettbewerb ein Schnippchen schlägt. In diesem leicht zugänglichen Lehrbuch zur strategischen Unternehmensführung verbindet Robert Grant mit bestechender Klarheit und unterstützt durch lebendige Fallbeispiele die Grundlagen der Wettbewerbsanalyse und Wertschöpfung. Eine im Vergleich zu den Vorausgaben verstärkte Fokussierung auf die Strategieimplementierung spiegelt die Herausforderungen wider, denen sich Unternehmen in dem Versuch gegenüber sehen, Größenvorteile mit Flexibilität, Innovation mit Effizienz sowie Globalisierung mit lokaler Verantwortung zu vereinigen. Der Lehrbuchtext wird anschaulich ergänzt durch Tabellen, Grafiken und kapitelweise Zusammenfassungen sowie neue Fragen zum vertiefenden Selbststudium. Robert Grants englisches'Contemporary Strategy Analysis', dessen aktuelle 8. Auflage diesem Buch zugrunde liegt, wird an zahlreichen wirtschaftswissenschaftlichen Fakultäten weltweit eingesetzt.

Utilizing Industry 4.0 technologies is essential to meet consumer expectations of personalized products and services but not without obstacles and challenges. This book provides comprehensive knowledge on the operating conditions and challenges of small- and medium-sized enterprises operating in the era of Industry 4.0 and proposes a Business Model 4.0 concept. The authors provide insights on the general conditions for the development of Economy 4.0 and Society 5.0, the expectations of modern consumers in product personalization, customization, servitization and the SME sector's requirements. In addition, the book offers a business model of cooperation between enterprises and the concept of rapid network prototyping methodology for the implementation of personalized products. It proposes the creation of e-business platforms that will allow for better integration of the customer with the manufacturer and the possibility of greater involvement in product configurations. The empirical research offered in this book will provide valuable insights for scholars and upper-level students across business disciplines, including strategic management, entrepreneurship, technology and innovation management.

Business Groups and Strategic Coopetition sheds lights on the poorly recognised problem of intra-organisational relationships within business groups by adopting the coopetition lens. It brings together the strategic management (coopetition and performance) and international management perspectives (business groups and its role in the economy). It is a unique proposition as those two research streams, such as business groups and coopetition, are rarely assessed together. The coopetition, which is seen as the strategy of value creating in the rapidly changing environment, brings benefits, such as an increased innovation, cost reduction, access to resources, and improved competitive position that could be captured by business groups as well. However, the understanding of complex organisations, such as business group, and answering the question how to manage intra-level coopetition to gain better performance therein is still unclear. Therefore, the book aims to extend the knowledge in the field of internal relationships within business groups as well as the coopetition phenomenon. This book is written to meet needs of researchers, students as well as managers and to present an integrated view on the coopetition within business groups.

Winner of the Bronze Axiom Business Book Award 2024 in the Philanthropy / Non Profit / Sustainability category.Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up climate solutions effectively and efficiently. If you are an owner of a company or an executive in any organisation, you will benefit from this step-by-step guide on how to set up your own greenhouse gas management plan, how to set targets and how to reduce the greenhouse gas emissions of your whole organisation. We explain key terms such as Net Zero, Carbon Neutral, carbon emissions equivalents and the three scopes. In order to halve our emissions worldwide by 2030 to achieve Net Zero by 2050, individual actions on a large scale are required, but also systemic changes. We look at the bigger picture in this book and also how you could effect change.This is the first book to offer an easy-to-implement approach to decarbonise organisations and transform societies, and is appropriate for managers at any level. This book can also be used in business schools to inspire future managers and business leaders. Last, but not least, everyone can find ideas here that they can implement in their personal lives – let's scale up together!

As organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of presenting management documents. Consciously assembling the artefacts of an organisation in order to manage it introduces a layer of criticality that encourages reflection and consistency that is often absent from current management practice. The benefits that a visual approach brings to organisational management are an increasing necessity, as machine learning, robotics and process automation remove traditional roles from organisations and necessitate new views on how individuals now fit into a data-informed business. The book contributes to the academic debate regarding resource-based and knowledge-based views of the organisation by advocating a different, more holistic viewpoint and will thus appeal to academics and researchers in this area. It would also benefit students across business disciplines, whilst the practical models and tools offered will benefit directors and managers looking to implement their own visual organisational language.

Businesses must stay agile and be responsive to the complexities and disruptions brought about by digital transformation. The recent pandemic has also accelerated business digitization. Packed with insights and strategies, this book breaks down the roadmap to organizational success into core areas. It explains how companies can adapt, prepare, and optimize their business performance through strategic positioning, business sustainability, and crisis management.Rajaram describes strategic positioning as a mix of strategies for organizations to gain competitive advantage and ensure long-term success. He also talks about business sustainability and explores how organizations need to re-innovate their approaches to tap into opportunities created by the rapid changing customer needs and evolving environmental interventions. The book also illustrates how companies can navigate out of a crisis successfully.This book will be an excellent, essential guide for leaders, practitioners, and anyone who is formulating effective organizational strategies.

Essential Management Models is a compilation of business tools that actually work. It's a guide to the very best in practical management thinking. No reinventing the wheel, no management fads and no corporate word-bingo. Essential Management Models demystifies strategy tools and does so with attitude: the view that any decision is better than no decision. The book encourages you to'go on…decide'and provides you with reference on how to do so. Rather than a series of independent summaries, the book makes connections between frameworks to expose the overlaps and relationships between them. This is the key to what makes the exercise worthwhile, the tools useful and the book unique. Using diagrams extensively to explain key concepts, but without ever'dumbing down', the book is written for managers who get things done – or students who want to. If you've ever studied management or strategy before, Essential Management Models will enable you to go back to the models and use them to do a better job, or think more clearly. It will remind you of the interlinkages between the frameworks to really make them work as a coherent whole. If you've forgotten them, it will give you confidence to use them. If you've written them off as mere theory, we urge you to think again.

Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity.Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of concepts and tools. The book engages with case studies and highlights important take-aways that can be implemented in practice. You'll learn how to use new tools of strategic management and how to adapt well-established ones.This book is an invaluable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals, and students in business, management, and economics.

Including the category of proximity in theoretical considerations and empirical analyzes in cluster organizations is an attempt to integrate existing approaches to understand and explain the specificity of inter-organizational cooperation developed in geographical proximity. The importance of geographical proximity to create a competitive advantage is emphasized in all theories on the establishment and development of industrial clusters.However, proximity should not be perceived only in the geographical dimension. The similarity of knowledge systems (cognitive proximity), relationships based on trust (social proximity), organizational links (organizational proximity), and finally the similarity of institutional operating conditions (institutional proximity) enable and facilitate the development of cooperation relationships between business entities. Each of the above-mentioned threads deals separately with issues that have much in common, namely they can be treated as different dimensions of the same concept – proximity. Proximity provides a specific concretization of the features, processes and mechanisms underlying inter-organizational cooperation, and thus facilitates its understanding, increasing the possibility of its effective management.The study provides new important elements to the current system of knowledge, filling in the cognitive and research gaps in the scientific literature on problems related to proximity development in cluster organizations. The new element includes a multidimensional concept of proximity explaining its role in the development of cooperative relationships in the cluster organizations. A strong point of the developed concept is its inductive-abductive origin and the use of grounded theory methodology, which is rare in the studies of cluster organizations. The developed concept has also significant practical advantages since it allows to consciously shape proximity in COs, thus contributing to the development of cooperation between cluster enterprises.

Innovation. No other concept is so widely celebrated, yet so secretly dreaded. The reason: innovation requires managing through uncertainty. This is hard for any organization whether private or public, small or large. This book provides a roadmap for those who want to understand and manage innovation in all its aspects. It explains both the'how'and the'why'of innovation – its economic and policy context as well as the techniques by which it can be orchestrated, along with the management systems needed to govern it. Innovation is uniquely presented through both a private-sector (value-creating) and public-sector (mission-fulfilling) lens. Topics covered in context include modern innovation and creativity techniques such as design thinking and the Lean Startup, the organizational challenges of innovation, as well as innovation project- and portfolio management techniques. Business-model innovation and open innovation complete the picture from the manager's perspective. The private and public financing of R&D, startups, and corporate innovation are presented – contrasting the private and public worlds while explaining how they complement each other. Government innovation policy is discussed in its historical and contemporary context, and the innovation policy toolset is introduced. Continual innovation is vital for companies and countries to prosper. Readers will learn why innovation must follow technological breakthroughs to raise productivity and economic growth, and how innovation – when done right – can benefit larger society. An explanation for unequal growth – that some companies, regions, and countries are not seeing the full productivity gains promised by modern technology – is explored in the context of technology diffusion. No previous experience in innovation management, economics or public policy is assumed, and the book moves fast to equip the reader with practical tools and techniques. Innovation for Value and Mission is suitable for an introductory graduate level course, or as a desk reference for experienced practitioners and policymakers. Because it connects multiple topic areas and contains ample additional references, the book is also a great resource for those with expertise in one particular area of innovation who desire to branch out into other areas.

The COVID-19 pandemic has adversely affected the supply chains of all sectors of business worldwide. The pandemic has made it evident that by managing supply chains in a traditional manner organizations will no longer be able to achieve profits and improve customer satisfaction. This calls for immediate structural changes in organizations, flexible organizational culture, and a sense of urgency to redefine strategies related to supply chains. The Handbook of Research on Supply Chain Resiliency, Efficiency, and Visibility in the Post-Pandemic Era explores diverse strategies for achieving capabilities related to supply chain resilience and seeks to expand the existing body of knowledge in this area. It develops models, frameworks, and theoretical concepts related to supply chain resilience to enhance efficiency and improve visibility of supply chains. Covering topics such as change management, production relocation, and supply chain risk, this book is an essential reference for business leaders, corporate executives, industry practitioners, researchers, academicians, educators, and students.

This book will explore a new approach to airport planning that better captures the complexities and velocity of change in our contemporary world. As a result, it will lead to higher performing airports for users, business partners, investors and other stakeholders. This is especially pertinent since airports will need to come back better from the Covid-19 pandemic.The book explains the importance of articulating a clear strategy, based on a rigorous analysis of the competitive landscape while avoiding the pitfalls of ambiguity and ‘virtue signalling'. Having done so, demand forecasts can be developed that resemble S-curves, not simple straight lines, that reflect strategic opportunities and threats from which a master plan can be developed to allocate land and capital in a way that maximizes return on assets and social licence. The second distinctive feature of this book is the premise that planning an airport as an island, a fortress even, does not work anymore given how interconnected airports are with other components of the transportation system, the economies and communities they serve and the rapid pace of social and technological change. In summary, the book argues that airport planning needs to move beyond its traditional boundaries.The book is replete with real examples from airports of all sizes around the world and includes practical advice and tools for executives and managers. It is recommended reading for individuals working in the airport business or the broader air transport industry, members of airports'board of directors, who may be new to the business, elected officials, policy makers and urban planners in jurisdictions hosting or adjacent to airports, regulators, economic development professionals and, finally, students.

Digitalisierung und digitale Transformation sind nicht nur ein Thema der Medien, sondern finden auch real in den Unternehmen statt. Der digitale Wandel tangiert die unterschiedlichsten Felder, von der Beschaffung bis zum Vertrieb und von der Organisation bis zur Strategie¬entwicklung. Diese Aufgabe erfordert das Engagement jeder Unternehmensleitung und lässt sich nicht einfach delegieren. Dieses Buch will Managern und Unternehmern helfen, in ihrer Organisation Strukturen aufzusetzen, die es erlauben, die digitale Transformation systematisch anzugehen. Das Themen¬spektrum reicht dabei von der Konfiguration von Digita¬lisierungsstrategien über neue Managementrollen wie die eines Chief Digital Officers bis hin zur Bedeutung von IT-Infrastrukturen, dem HR-Mana¬ge¬ment und der Unternehmenskultur als „Enabler“ des digitalen Wandels. Als Orientierungsrahmen dient ein einfaches Framework, das die Managementaufgaben strukturiert und die verschiedenen Konzepte und Instrumente übersichtlich zusammenfasst.In der 2. überarbeiteten und erweiterten Auflage liegen die Schwerpunkte zum einen bei organisatorischen Aspekten, insbesondere der Rolle von Start-ups für die digitale Transformation, der Ausgestaltung der sogenannten Digital Innovation Units und der Rolle des CDO. Zum zweiten wird die Ausgestaltung und das Management von Digitalisierungsprojekten ausdifferenzierter betrachtet. Und drittens wird das Konzept der digitalen Transformation weiter präzisiert und abgegrenzt. Zudem wird der fortschreitenden technologischen Entwicklung Rechnung getragen.„Prof. Thomas Hess gibt einen konkreten Überblick über viele wichtige Aspekte, die bei der digitalen Transformation von Unternehmen zu beachten sind. Klar lesenswert.“Stefan Winners, Vorstand Digital bei Hubert Burda Media„Beyond the buzzword - Endlich schafft es jemand, das Chaos um die digitale Transformation systematisch zu entwirren. Thomas Hess stellt mit seinem Buch wahrlichdie Leitplanken für das Management digitaler Transformationsprojekte auf. Während andere viel versprechen und wenig halten, gibt Thomas Hess dem Leser vielmehr einen Gestaltungsrahmen als ein Patentrezept mit.“Dr. Christoph Steiger, ehem. Vorstandsmitglied und CDO der Hoffmann Group„Deutlich mehr als ein weiteres Buch zum Thema digitale Transformation! Mit spannenden Einblicken aus Wissenschaft und Praxis liefert Thomas Hess einen Werkzeugkasten für die digitale Transformation. Relevant für die Wirtschaft und relevante Forscher.“Prof. em. Dr. Dr. h.c. Hubert Österle, Universität St. Gallen

This book is a practical guide for business professionals to develop and improve business intelligence and collective decision-making within their organisation. It proposes a progressive reconfiguration of the traditional business operating system using a nature-inspired framework called swarm facilitation that enables and facilitates collective decision-making. Organisations have followed the same rigid formula of problem-solving and decision-making for over 100 years. It is dominated by centralised governance and pyramid decision-making. Such an approach is no longer fit for purpose in an environment of employee disengagement, artificial intelligence (AI)/superintelligence, and Covid-19 fallout. By the end of this book, readers will be able to: solve organisational problems and challenges collectively using swarm intelligence upgrade and future-proof business operating systems to reflect a more collective decision-making approach fit for the new connected economy and Industry 4.0 embrace mindset quotients that support people working in a more networked, self-organising, and collective environment The book is important reading for leaders and managers who are focused on building organisational capital and engagement and gaining value from the emerging technology by evolving their business operating system into a digital ecosystem as part of an ongoing digital transformation strategy. It will also appeal to experts working in the field of organisational change and development, both within the organisation and as consultants.

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.

Warum gelingt es einigen der weltweit erfolgreichsten Unternehmen, der Disruption zu entgehen und innovative Strategien zu entwickeln und umzusetzen, während sich andere mit Veränderung schwertun? Führende Unternehmen wechseln nicht etwa ihre Führungsspitze aus oder engagieren teure Berater. Ihr Erfolgsrezept besteht vielmehr darin, Strategie anders zu denken. Anstatt die Strategieplanung auf ein kleines Managementteam zu begrenzen, öffnen sie den Prozess und binden weitere Akteure ein: Frontline-Mitarbeiter, Expertinnen, Lieferanten, Kunden, Entrepreneure – ja sogar Wettbewerber. Kurzum: Sie betreiben Open Strategy. Dieses Buch stellt die neue Managementphilosophie vor und zeigt Unternehmensverantwortlichen anhand von Tools, Schritt-für-Schritt-Anleitungen und Case Studies von Unternehmen wie Adidas, Barclays, Telefónica, WS Audiology, voestalpine und vielen mehr, wie sie diesen zukunftsweisenden Strategieansatz nutzen können. Die Autorinnen und Autoren – Strategieprofis aus der Wissenschaft und Unternehmensberatung – stellen hilfreiche Tools für die drei Phasen des Strategieprozesses vor: Ideengenerierung, Strategieformulierung und Strategieumsetzung. Diese umfassen sowohl digitale Formate (z. B. Strategy Jams), die die Einbindung einer großen Zahl von Akteuren ermöglichen, hybride Formen, die digitale und physische Elemente miteinander verbinden (z. B. die Nightmare Competitor Challenge), als auch einen Workshop, in dem die Teilnehmerinnen und Teilnehmer Geschäftsmodelle auf spielerische Weise entwickeln. Auch Tools, mit denen Unternehmen ihre Strategie erfolgreich umsetzen und den Ansatz nachhaltig im Unternehmen verankern, dürfen natürlich nicht fehlen. Open Strategy feiert bereits beeindruckende Erfolge: Eine Umfrage unter 200 Top-Führungskräften ergab, dass Open-Strategy-Methoden, obwohl lediglich in 30 Prozent der Initiativen eingesetzt, für die Hälfte der Umsätze und Gewinne der Unternehmen verantwortlich waren. Dieses Buch zeigt, wie auch Sie Ihren Strategieprozess öffnen und Ihr Unternehmen für langfristigen Erfolg aufstellen.

Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. Odyssey 3.14 offers an original approach through invitation to a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model, this approach recommends 14 directions to consider for inventing or reinventing the business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching by the three authors. They have thoroughly analysed over 80 companies that have successfully invented or reinvented their business models.15 new business cases : Hello Fresh, Ticket restaurant - Endered, EdemMcCallum, Zample, Lemonade, Jonhson & Jonhson Velcade responses, Nickel account, Tesla, Recycle bank, Uber, Anticafé, Desso, Salesforce.com, Xiaomi, Redbus.

Corporate restructuring (acquisitions, alliances and divestment) is a visible form of corporate strategy. For example, firm investments in buying and selling assets exceed the gross domestic product of the majority of nations. Most research in this area examines acquisitions, but informing practice is limited by examining acquisitions in isolation or using a narrow focus. For example, a lingering problem is that average acquisition performance is consistently around zero, suggesting a need to identify practically relevant relationships. In addressing this need, research on three fundamental questions is covered: 1) How do acquisitions relate to other corporate strategy options?; 2) What helps to predict acquisition performance?; and 3) What are persistent acquisition research issues? The first question is intended to overcome a research limitation that acquisitions are often examined independent of other corporate strategies, including internal development, alliances, and divestment. The second question addresses novel relationships associated with the primary focus of acquisition research in examining what drives acquisition performance. The third question reflects on the underlying complexity of the phenomenon that makes it a challenge to identify what drives acquisition performance. Overall, the intent of presenting ideas on these fundamental questions is to illustrate promising areas for future research.This book presents the latest state of knowledge on the topic and will be of interest to researchers, academics, and advanced students in the fields of strategic management, international business, and organizational studies.

Public Sector Strategy explores how strategic decisions are developed and implemented in the public sector, and examines the psychology underpinning strategic decision-making.Combining knowledge from traditional perspectives with contemporary insights on strategic management, this book considers how managers make their decisions and provides key concepts and practical tools to aid delivery of strategy within highly institutionalised settings. This book provides theoretical grounding, real-life global cases, and practical examples of strategic decisions in an international public-sector context by working through the underpinnings of strategy, the influencing factors of strategic decision-making, strategic implementation, and strategic tools in practice.It should be a core textbook for advanced undergraduate and postgraduate students studying public sector strategy and strategic management more broadly. It will also be of benefit for public sector managers, consultants, and private sector organisations who wish to interact with the public sector.

This book provides a powerful insight into strategic portfolio management and its central role in the delivery of organisational strategy, maximisation of value creation, and efficient allocation of resources and capabilities to achieve organisational strategic objectives. The book makes a valuable contribution to the development of thinking on the translation of strategy into actionable work. Whether you are a senior manager building a high-performing strategic portfolio for your organisation or an academic searching for new perspectives on strategy execution through portfolio management, you will find great significance in this book. Twenty-eight chapters in four sections provide multiple perspectives on the topic, with in-depth guidance on organisational design for strategic portfolio management and covering all process, capability, and leadership aspects of strategic portfolio management. The book includes several detailed case studies for the effective deployment of strategic portfolios, bringing together theory and practice for strategic portfolio management. This book is particularly valuable for advanced undergraduate and postgraduate students of project and portfolio management, strategic management, and leadership who are looking to expand their knowledge within the multi-project environment. Highly practical and logical in its structure, it also shows project management professionals how to effectively manage their business portfolios and align this with their business strategy.

Digitisation and digital transformation are not only a topic of the media, but are also taking place in companies. The digital transformation affects the most diverse fields, from procurement to sales and from organisation to strategy development. This task requires the commitment of every company management and cannot simply be delegated. This book aims to help managers and entrepreneurs to set up structures in their organisation that allow them to approach the digital transformation systematically. The topics covered range from the configuration of digitisation strategies and new management roles such as the Chief Digital Officer to the importance of IT infrastructures, HR management and corporate culture as enablers of digital transformation. A simple framework serves as an orientation framework that structures the management tasks and clearly summarises the various concepts and instruments.In the 2nd revised and expanded edition, the focus is on organisational aspects, inparticular the role of start-ups for the digital transformation, the design of the so-called Digital Innovation Units and the role of the CDO. Secondly, the design and management of digitisation projects is considered in more detail. And thirdly, the concept of digital transformation is further specified and delimited. In addition, the advancing technological development is taken into account.'Prof. Thomas Hess provides a concrete overview of many important aspects to be considered in the digital transformation of companies. Clearly worth reading.'Stefan Winners, Chief Digital Officer at Hubert Burda Media'Beyond the buzzword - Finally someone manages to systematically untangle the chaos surrounding digital transformation. With his book, Thomas Hess truly establishes the guardrails for managing digital transformation projects. While others promise much and deliver little, Thomas Hess gives the reader a design framework rather than a patent remedy.'Dr Christoph Steiger, former board member and CDO of Hoffmann Group'Clearly more than just another book on the topic of digital transformation! With exciting insights from science and practice, Thomas Hess provides a toolbox for digital transformation. Relevant for business and relevant researchers.'Prof. em. Dr. Dr. h.c. Hubert Österle, University of St. Gallen

Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management models that are affecting the way public services organizations are managed. In an era of New and post New Public Management reforms, public managers at all levels are expected to respond to these new approaches, which profoundly affect their work practices, skills, and knowledge bases. Choosing a promising strategic management model and implementing it in a way that works for the organization or inter-organizational network in question also depends on an understanding of local politico-administrative and cultural contexts: this book helps the readers identify how to successfully tailor strategic management approaches to their specific circumstances and needs. This second edition builds upon the successes of the well-received first edition. Thoroughly updated to help public managers meet the challenges of a new decade, it has a refreshed collection of mini-cases and now includes chapter summaries. It also includes a new chapter on collaborative strategy and co-creation, in response to the growth of interest in more open forms of public policymaking. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or MScs in public policy and public management.

Due to the increasing transformation and changes in the economy, society, technology, ecology or even human health, organisations and companies are or should be continuously changing in order to survive as they are open systems. This book illustrates both how organisations can transform or change and where the most cutting-edge and innovative organisations and companies are heading. Accordingly, the book is structured in two parts. The first part explores concepts associated with change and development such as innovation, organisational resilience and learning, and describes the latest trends and related research. The second part analyses the new organisation or company we are, it is to be hoped, heading for: a more conscious, compassionate, sustainable, innovative, trustful and humane organisation. The book reviews underlying ideas related to leadership, technology, trust and compassion and presents and analyses compassionate, sustainable and conscious organisations through an in-depth examination of their organisational and managerial characteristics, with particular emphasis on their human resource management practices and employee wellbeing.This volume is principally addressed to management and business students and researchers, as it offers a pedagogical review and analysis of the topics from the latest literature and research. At the same time, it provides highly topical and interesting ways forward for executives who want to transform their companies by introducing more conscious, humane and innovative approaches.

The future will bring only more megatrends and disruptions. With the guidance of this book, which centers around the authors'years-of-research-backed high-performance organizations (HPO) framework and includes the unique self-assessment tool Futurize! Diagnosis, business leaders and organizations will be prepared and truly ‘future ready.'The next two decades will present massive challenges for organizations, as they navigate the need for sustainable development against a complex backdrop of factors such as increasing inequality, resource scarcity, continued globalization, and the ever-increasing speed of technological advancement. This book will help business leaders and organizations set priorities and make decisions so that not only do they honor commitments to the United Nations Sustainable Development Goals, but also become more future ready by: identifying the megatrends and disruptors which impact organizations now and will in the future specifically outlining how those megatrends and disruptors will impact organizations showing how organizations can deal with this impact in practical terms. This book is a must for management teams, aspiring leaders, and professionals and students interested in the future of work, human resource management, and innovation.

This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers'most fundamental question: Why should I buy from you instead of your competitors? What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competitive advantage, competitive strategy, and customer-perceived value. The second half of the book explains how to create a differentiation strategy by identifying the target of your strategy, using customer research and creative problem-solving to design a unique offering, devising a value proposition that emphasizes a key benefit and the reasons to believe you will deliver the benefit, and designing the activity system that will implement your differentiation strategy. Business leaders in companies large and small, business students, and leaders in government, higher education, and the non-profit sector will gain a deep understanding of all that goes into creating a successful, difficult-to-copy differentiation strategy.

The systematic approach to innovation development today is one of the world's most prominent scientific fields, and with good reason. When applied correctly, such system produces regular outcomes, which consistently drive lasting competitive advantage. Unfortunately, as much as it is beneficial, the orchestration of an undisturbed flow of multiple complex, dynamic, and flexible innovation development processes is structurally demanding.In this book, a recognised innovation management specialist sets the record straight, offering a comprehensive approach to the improvement of innovation efficiency with the use of management control system. Unlike other books on the subject, it proposes original representation – the CDI model – of the relationships between management control system, decision-making quality, and innovation system efficiency and explains why management control is fundamental to innovation management. In addition to that, inside the reader will find several original developments. These include: the info-deficiency (I-D) model, depicting the various parameters hindering decision-making in innovation development; the product innovation development (PID) system, offering the original function-based approach to innovation management; and the composite innovation index – specially designed tool intended to evaluate the efficiency of an innovation development system.It will be of interest to researchers, academics, practitioners, and advanced students in the fields of management, strategy, and innovation.Chapter 4 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

From the global automation leaders at Accenture—the first-ever comprehensive blueprint for how to use and scale AI-powered intelligent automation in the enterprise to gain competitive advantage through faster speed to market, improved product quality, higher efficiency, and an elevated customer experience. Many companies were already implementing limited levels of automation when the pandemic hit. But the need to rapidly change business processes and how organizations work resulted in the compression of a decade's worth of digital transformation into a matter of months. Technology suddenly became the essential element for rapid organizational change and the creation of 360-degree value benefiting all stakeholders. Businesses are faced with the imperative to embrace that change or risk being left behind. In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives. This practical and highly accessible implementation guide answers leaders'burning questions, such as: How do I identify and prioritize automation opportunities? How do I assess my legacy systems and data issues? How do I derive full value out of my technology investments and automation efforts? How can I inspire my employees to embrace change and the new opportunities presented by automation? The Automation Advantage goes beyond optimizing process to using AI to transform almost any business activity in any industry to make it faster, more streamlined, cost efficient, and customer-focused—vastly improving overall productivity and performance. Featuring case studies of successful automation solutions, this indispensable road map includes guiding principles for technology, governance, culture, and leadership change. It offers a human-centric approach to AI and automation that leads to sustainable transformation and measurable business results.

Change processes in organizations are time consuming, expensive, and often don't create the intended results. This book creates a new way for leaders to relate to change from a place of deeper understanding. Based on years of research, consulting, and teaching, the models and frameworks described in this book have been applied successfully in organizations such as Johnson & Johnson, AT&T, IBM, Facebook, Charles Schwab & Company, and Accenture.The book provides breakthrough thinking to leaders who find themselves in the chaos of multiple, high amplitude changes that cannot be managed from an autocratic or even a participative mindset. The successful transformation of a human system does not require that people change who they are so much as it requires they become more of who they are—more like themselves. Change does not require new step-by-step models offered by an outside expert. It requires teaching people how to become model builders. As a result of this deeper transformation of mindset, not only will people in the organization be able to manage the particular change crisis facing them in the moment, they will develop a new relationship to change so that strategic thinking and breakthrough business outcomes become part of the organizational norm. This book will primarily appeal to experienced leaders, senior managers, and change agents who have learned that the textbook recipes for initiating or responding to change don't work. It is also useful supplementary reading for students of organizational studies and leadership.

Effective performance management is core to successful organizations. The new edition continues to look at performance management as an interdisciplinary field of study and practice and draws upon a wide set of business disciplines, including strategic management, organizational behaviour, organizational theory, and management accounting.The book provides a contemporary examination of theories, issues, and practices related to performance management with an original performance management framework, grounded in concrete organizational phenomena, therefore making it more accessible and meaningful to practitioners, scholars, and students. The updated edition also examines organizations'evolving use of digital business transformation and the effect on performance management design.With updated cases, the latest edition will help readers to gain insights into the fields of strategic management, organizational behaviour, organizational theory, and management accounting and how they contribute to the study and practice of performance management.