1. OS EFEITOS NEGATIVOS DA EXPERIÊNCIA E DO CONTROLE NO DESEMPENHO DO VENDEDOR.
- Author
-
DA SILVA, JULIANO DOMINGUES, DA SILVA FAIA, VALTER, and AFONSO VIEIRA, VALTER
- Abstract
There is evidence that the greater the seller's level of locomotion, the greater the sales performance. In this paper, we proposed that the high level of behavior-based control system undermines this positive relationship, due to the large amount of follow-ups of sellers' actions, inhibiting them. Furthermore, we proposed that this moderated relationship becomes negative (worse) when there is high level of experience. This three-way moderation effect is explained by the organizational conflict from the control to the salespeople, which is consistent with literature on organizational socialization. We did a survey with salespeople working on retail stores. The results demonstrated that the seller's level of locomotion is a predictor of sales performance, but that the high level of behavior-based control system reduces it. In addition, when there is a high experience, this relationship worsens, reducing the performance. [ABSTRACT FROM AUTHOR]
- Published
- 2016
- Full Text
- View/download PDF