1. Call centre service quality for the public: a Scottish framework for the future.
- Author
-
Adrienne Curry and Wilma Lyon
- Subjects
QUALITY of service ,CALL centers ,CUSTOMER services ,COMMUNICATION - Abstract
Purpose - The purpose of this paper is to evaluate the quality of service provided by the Stirling Council call centre with a view to determining the essential elements of best practice. Design/methodology/approach - The method involves questionnaires to Scottish local authorities about their use of call centres, interviews with Stirling Council managers and call centre employees and some participant observation to gain a detailed view of both the management and operations of the call centre. Findings - The findings are grouped into the topics of communication, training, quality and systems/technology, with improvements suggested in a few areas. Overall, the approach to service quality in the call centre tends to be more qualitative than quantitative with a good awareness of learning and management related issues. Originality/value - The value/contribution of the paper lies in the definition of essential best practice call centre management components, presented in a framework involving aims, enablers and results. This model is proposed for generalised use in both the public and private sectors; it would henceforth benefit from some testing and further refinements. [ABSTRACT FROM AUTHOR]
- Published
- 2008
- Full Text
- View/download PDF