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Nowadays, when a plethora of innovations found its way into the field of tourism marketing, the impact of the new technologies is likely to change the way international tourism will develop in the forthcoming decades. A very cheap but effective way how to innovate the traditional tourism marketing approach in cultural tourism destinations might be through game-like appsmartphone and tablet apps based in a cultural destination that would involve local stories, myths and legends and blend them with popular culture, represented by literary works and films. This paper explores the potential of the geolocation game app based on the events of "Operation Anthropoid" that took place in Prague in 1942. Our results demonstrate that geolocation games constitute very successful examples of innovations in tourism marketing that profit from novel technologies. [ABSTRACT FROM AUTHOR]