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The paper examines a learning method in teaching website building technologies to students in a learning environment where a role-playing game from the practice of a software company is simulated. The data collection and evaluation of the results was carried out through the qualitative methods of participant observation, interviewing, content analysis and survey card. The article analyzes the state of the researched problem by reviewing the normative base of web design training at school, the scientific and educational literature on the methods of learning through role play and teamwork. A staging of the implementation of an experiment for web design training is presented, describing the general framework for organizing the learning process, the stages of conducting the research, as well as the plot and scenario of conducting. The final results of the research were analyzed on the basis of a discussion with students and data from survey cards. The training, according to the experiment, is in the form of a simulation game and takes place in six academic hours of 40 minutes in three consecutive weeks, passing through four stages. The work of two teams of students with representative roles was studied: manager, web designer, graphic designer, stylist and web programmer. The final product of the role-playing game is the development of a website, and its final result for the learning process is knowledge and skills acquired during the formal training by the teacher and the informal training between the students during their team work. [ABSTRACT FROM AUTHOR]