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This purpose of the article of the work is in actualization and systematization of social paradigm of education as one of the most important factors and conditions of formation of identity in society. It is important that education was of high quality and meet a certain level of development, its basic cultural values. Education should also play a key role in establishing the facts, on the basis of which conducted public debates and accepted the important government decisions. The methodology of the study is a set of methods and techniques of scientific knowledge, to explore the development and feature of innovation in education. The sociological method that was used in the study, provides a real socio-cultural paradigm of the problem. Using a systematic logical method that was used during the study, the analysis of analytical materials and defined the field of apparatus. The scientific novelty of this paper is consideration of innovation and innovative processes in education as a social and cultural phenomenon, which is based on cultural traditions, taking into account the achievements of the society in general and education in particular. In the context of these transformations that are already in place in Ukraine, and still will be, there is a need for integration of education in the international community, in international projects and cooperation with international organizations. Conclusions. In order to create a society of sustainable development is necessary to develop a policy that encourages institutions of higher education to fulfill its social responsibility to support them in this, and to promote a more united and inclusive society through improvement intercultural understanding, civic participation and ethical consciousness, as well as equitable access to higher education. Moreover, the improvement of management systems-industry to a greater extent through the introduction of innovations, with innovations and consist of real changes in society. In other words, innovation is the "cells" of the controlled development of the targeted changes. [ABSTRACT FROM AUTHOR]