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Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites does not suffice to persuade. Word of mouth plays a significant role, among others. The aim of this paper is to present findings about important factors influencing the overall satisfaction of current students with university life as well as their willingness to share positive references. The study took place in the Czech Republic with students attending business schools at universities. Primary data was collected via an online questionnaire with students with bachelor’s, master’s, and doctorate degrees (n = 274) and in-depth interviews (n = 10). Data was processed with regression analysis and Spearman’s correlation coefficient. The main findings suggest that there is a close positive correlation between students’ satisfaction and the willingness to recommend the university. The quality of student life and the reputation of the school were identified as the most important factors influencing this satisfaction and willingness to recommend. [ABSTRACT FROM AUTHOR]

Global business literacy is generally considered one of the key competencies important for functioning in today's interconnected global business world. Despite some studies investigating its determinants carried out worldwide, findings related to Central Europe are rather scarce. The aim of this paper is to identify the effects especially of stay abroad experiences, but also other related factors on cultivation of global business literacy of university students. For this purpose, a total of 255 business students from the Czech Republic and Slovakia filled out the online questionnaire. The results of correlation and regression analysis showed that the most important factor for cultivating global business literacy is the completion of a course related to international business, followed by the intensity of interactions with foreigners. The stay abroad experiences significantly positively affect only the self-efficacy dimension of global business literacy. Overall, it appears that global business literacy can be well developed also through internalization activities at home. [ABSTRACT FROM AUTHOR]

This paper examines the impact of students' gender on management education evaluation. The paper aims to test and identify the influence of gender in higher education on selected factors impacting evaluation of management education by university students and to evaluate its development. The areas of influence have been analysed using characteristics of evaluation of management lessons, teachers and subjects. Data for this primary research was gathered using a questionnaire survey administered to business university students in the period between 2015 to 2018. Results show that the number of higher educated women is increasing and their evaluation of management subjects, teachers and lessons is different compared to men. Specific factors impacting evaluation of management education and their development are further tested and discussed. The results may be used in practice to identify current approaches towards higher education by students' gender preferences. Limitation of the findings of this study is that its application may be impacted because the sample size was limited to business university students. It may be taken as a case study and a base for further research and benchmarking between universities. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to elicit young economists' job preferences through the use of a choice experiment (CE). Design/methodology/approach: A CE conducted at a total of five universities in Spain, the Czech Republic and Germany. After estimating a random parameter logit model, the monetary value of the willingness to accept a specific job attribute is simulated. Findings: The most important job characteristic, consistent across countries and universities, is a long-term career prospect at the company. Originality/value: This is the first CE conducted on business and economics students' job preferences in three European countries. Using the same survey instrument allows for the comparison of students' job preferences across countries and also between private and public universities. [ABSTRACT FROM AUTHOR]

Global expansion of business into areas defined by different cultural and national environments creates the need for companies to better understand the impact of culture on business operations. Of particular importance is the role country of residence plays. Researchers argue that many cultural differences are malleable, capable of shifting to fit the corporate culture of an organization. However, additional research aimed at identifying different countries’ cultural values is needed. This paper presents the results of a multi-national survey of business students identifying differences in cultural perceptions of ethical behaviors. Differences in personal versus social decision making are discussed. [ABSTRACT FROM AUTHOR]

Purpose – The main goal is to compare and contrast the expectations of millennials, which skills will be needed for business in contrast to the entrepreneurial experience of the focus group of eight successful entrepreneurs from each country. Research methodology – A cross-national case study is made, based on two focus groups per country (80 business students and eight entrepreneurs from the Czech Republic and Romania), qualitative research findings are presented. Findings – Two competency models were evaluated, when the Romanian model is mostly motivation-oriented and the Czech model is performance-oriented. Research limitations – Future studies should use an extended research sample and compare various methods for teaching entrepreneurship to students from different study areas and compare the impact of education on their mind-set before and after business courses finish. Practical implications – The development of competency models in cooperation with experienced entrepreneurs would have the potential to increase students’ willingness to start up and prepare tailored business education. Possibility to create own generic models. Originality/Value – The originality could be seen in comparison of two focus groups – students and entrepreneurs – which have not been done before from a conflict comparison point of view. [ABSTRACT FROM AUTHOR]

Abstract: In this paper, the short-cut method is used to estimate expected rates of financial returns to higher education in the Czech Republic and a modified version of the method is used to suit the current English system of deferred tuition fees. First year university students were asked to estimate their expected earnings with and without a university degree at two points in time. The findings show that students perceive higher education to be a profitable investment and that rates of return vary by gender as well as by country and place of study. We conclude that the current level of tuition fees in England does not act as a disincentive for students to enter higher education. [Copyright &y& Elsevier]

Purpose: This study aims to investigate the effect of university atmosphere, macroeconomic environment and business support on students' entrepreneurial intention. Moreover, it explores whether country moderates these relationships or not. Design/methodology/approach: This research is administered on individual-level data collection through survey distribution. The impact of contextual factors on entrepreneurial intention, along with moderating effect, was examined by using multi-group analysis (MGA) in partial least squares (PLS) in an original data set of 1,352 respondents from the Czech Republic, Slovakia and Poland. Findings: The results indicate that university environment and business support can influence entrepreneurial intention. Furthermore, country did not moderate the proposed relationships. Research limitations/implications: This study's contribution enriches literature by providing insights on the determinants of entrepreneurial intentions in the Central Europe context. Limitations may be overcome with further research. Practical implications: Identifying factors that influence entrepreneurial intention can inform the design of effective policies to boost entrepreneurship and combat youth unemployment. Originality/value: Understanding the contextual factors that motivate students towards entrepreneurship may inform the design of more effective policies. The findings of this study, particularly concerning moderating effects, are useful to scholars as entrepreneurial behaviour is proved similar across all three countries. [ABSTRACT FROM AUTHOR]

The aim of the article is to evaluate the level of basic knowledge of accounting issues of students of the School of Business Administration in Karviná (SBA) in the Czech Republic and verify the existence of dependence of their knowledge on gender, secondary education, aspects of their university studies, and last but not least, on their work experience. Furthermore, the research aims to find out how these students perceive the importance of the qualification level of professional accountants. In order to achieve the objective of the article, a questionnaire survey was used. On the basis of the acquired nominal data, the non-parametric Kruskal-Wallis test was used to answer the first research question concerning the impact of aspects of the university study on the level of student accounting knowledge. As part of the research, 1,035 students were contacted and 709 respondents have completed the questionnaire. The perceptions of the accountant profession were examined using the Pearson's chi-square test and the Pearson's coefficient of contingency. It can be concluded from the results that the form of study and the degree of study have no influence on the level of students' knowledge. In the field of study, on the other hand, the dependence of accounting knowledge of students on this aspect has already been proved. The work experience of students was most markedly reflected in the students' accounting knowledge. [ABSTRACT FROM AUTHOR]

Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential employees. The study tests the employer attractiveness scale (EmpAt) by identifying the attractiveness dimensions of an employer brand among business students in the Czech Republic through exploratory factor analysis. We also search for similarities and differences among employer attractiveness dimensions through a cross-cultural comparison based on the results of previous studies. Businesses in today's globalised world need to attract potential employees globally and determine whether it would be better to use one corporate strategy or to customize their employer brand according to the cultural differences between countries. National, cultural, and gender differences are also investigated. The findings show factors that business students give the highest importance to when searching for an employer and that the factor's importance is influenced by gender. The findings of this study can be used to track the perceptions of current job applicants about the company and to appeal to "suitable target audiences" -- potential employees. The results can be used by HR experts and practitioners in formulating and executing their communication and recruitment strategies. [ABSTRACT FROM AUTHOR]

The author presents a survey of universities of economics in Poland, the Czech Republic, and Slovakia. It notes that the aim of the survey is to identify and to compare the attitudes of young people and their opinions about the attitude towards business and management in each of the named countries, readiness to start one's own business, and business conditions in the three countries. Other objectives of the survey are to self-diagnose selected personality features that are essential for starting one's own business, and to know the degree to which the respondents' universities prepare them to do business. On the basis of the survey, the author draws conclusions referring mainly to university education and to shaping the conditions for the growth of enterprise.