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Unlike many Western countries, the Chinese state has a much more active role in innovation that includes direct involvement with actors in innovation processes and the use of state capacity, money, and power to attain certain goals. With the rise of China, innovation processes that critically depend on state action, often labeled state‐led innovation, have thus received growing scholarly attention. However, only few contributions study the specific sector of new energy vehicles (NEV) and policy measures applied at the city level. This paper examines policy and planning tools used in Shenzhen, China, to assert innovation in the NEV industry, using an evaluation of documents and interviews. The paper finds that a city can play a decisive role in the implementation of innovation policy, and Chinese cities in particular make use of a broad set of innovation support measures ranging from binding quotas, public procurement, and incentives to bans and orders. The findings underline the importance of strong regulatory instruments that do not conform to the Western notion of market‐compliant policy, but nevertheless work effectively in the Chinese context. Moreover, the results highlight how successful policy support for innovation in the NEV can be implemented. [ABSTRACT FROM AUTHOR]