The article presents a case study of Sol Levitan, who is now serving his sixth term as State Treasurer of Wisconsin. He understands the value of publicity as a careful scholar knows the documents in his held. He said not long ago, "Publicity is like a big diamond. If you bury it in the ground, it helps nobody. But if you hold it up for everyone to see--then you can sell it. Publicity is the same way." The following sketch will demonstrate the kind of knowledge that a "practical politician" has of public opinion and the people. He was born in Taurrogen, Lithuania, on November 1, 1862. In 1892, Sol was elected to his first public office, that of Justice of the Peace, in the town of New Glarus. This was just five years after he had established himself as a storekeeper with a store of his own. Levitan's genius for publicity, his energy in pursuing it, and his amazing wit in achieving it, are subjects that require special mention. He also loves people, but even more than that, he loves to talk to people.