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Air pollution caused by coal burning not only increases the cost of environmental pollution but also harms human health. It is urgent for China to change the practice of coal-fired central heating. Therefore, the effectiveness and sustainability of the Coal to Gas and Electricity policy have become the focus of all sectors of society. In this paper, eight cities in the Beijing–Tianjin–Hebei region were taken as the experimental groups and the other eleven cities as the control groups. Based on the PSM-DID model and the time-varying DID model, a quasi-natural experimental analysis was conducted to evaluate the effect of the policy of coal to gas and electricity to improve air quality in the Beijing–Tianjin–Hebei region from 2015 to 2020 and to test the sustainability of the policy. Three research conclusions are shown below: First, during the implementation of the policy, especially in 2019, the AQI index decreased significantly. Although there was a rebound thereafter, it was still lower than before. This shows that the Coal to Gas and Electricity policy has indeed improved the air quality in Beijing, Tianjin, and Hebei during its implementation. Second, the policy had a great impact on SO2 and PM10 but was relatively weak on PM2.5 and CO. Therefore, there is an urgent need to formulate scientific and accurate policies to control different air pollutants. Third, the time-varying DID model was used to identify the dynamic sustainability effect of the Coal to Gas and Electricity policy. The results showed that the policy had a strong impact in the initial stage, but its effect was greatly reduced at the end of the implementation or near the end, when it was far less obvious than in the initial stage of the policy. Therefore, in formulating relevant measures to reduce air pollution, it is necessary to fully consider the sustainability of the policy. [ABSTRACT FROM AUTHOR]