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This article reports on the launching of the Kandoo moistened toilet paper for kids by Procter & Gamble Co. in Europe in January 2004. The company claimed Kandoo is selling well in Great Britain and France, where it was launched in summer 2002. The brand is handled by Publicis Groupe's Saatchi & Saatchi. Saatchi is creating TV and prints ads for the launch in Germany-speaking countries.

This article reports on the business strategies employed by Procter & Gamble to maintain its lead in the paper towel category as of June 1996. The company is testing its Quilted Bounty Rinse & Reuse, a thicker, stronger towel than regular Bounty that can be rinsed and reused like a cloth towel, in several states in the U.S. The Rinse & Reuse earned an A rating in the paper towel category. Television advertising for the product testing does not use an environmental message, instead focusing on the brand's ability to easily soak up big spills. The Bounty test comes as K-C makes plans to roll out improved products of its own in 1997 using new technology from Europe that enables more absorbency.

Discusses the plans of two American companies to introduce superabsorbent paper towels in Europe. The labelling of Procter & Gamble's brand in three languages; The competition of Kimberly-Clark Corp.

This article announces that SCA, a Scandinavian paper-products marketer and Procter & Gamble rival, has appointed Scholz & Friends to handle the European budget for Zewa, a brand of toilet paper, paper towels and facial tissues.

Presents data on the market share of Procter & Gamble Co. outside the U.S. as of 2003. Percentage of revenue from key countries; Shares of the toothpaste market; Market share in diapers and skincare categories in key European countries.

Reports on the European Union's consideration of a tax on television (TV) advertising to revive its movie and TV industry and to better compete against Hollywood. European Commission's adoption of a green paper on audio-visual policy which suggests reinforcing controls on existing quotas of European-made TV shows; Suggestion of the consideration of the imposition of levies on cinema tickets, video rentals and TV ad revenues.

The article announces the launch of Procter & Gamble Co.'s Always sanitary napkins in Belgium. The company chose Belgium as a representative market as to what they can expect from the feminine hygiene market in Europe. The marketer has added a thin superabsorbent pad and an ultrathin superabsorbent pad to the Always line. D'Arcy Masius Benton & Bowles is handling the introductory television and print campaign for the product.

Reports that Procter & Gamble Co. is discontinuing its Luvs premium diaper brand in all European markets. Reason for the decision; Advertising agency who handles the account.