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Within Europe and North America the integration of environmental concerns into agriculture has become a domain almost exclusively defined by public policy. In this paper it is contended that we are currently witnessing a new direction in attempts to reconcile agricultural production and environmental protection, in which the market is playing an increasingly important role. The paper takes as its focus the rapidly expanding number of what are termed ‘market-oriented initiatives for environmentally sustainable food production’ (MOIs), in which the incentive for food producers to manage the environment positively comes directly through the market. The number of MOIs, in both Europe and North America, has proliferated recently, although some have been established for many years. However, both older and newer forms of these MOIs appear to be the focus of a new rural development, food quality, and sustainable farming agenda. In an attempt to make a contribution to this emergent debate, this paper sets out to address the extent to which these MOIs are capable of contributing to the development of more environmentally sustainable food production. In this paper we consider the drivers of this new approach, review the various types of MOI that are emerging in both Europe and North America, and examine the different approaches to environmental management that MOIs adopt. The paper also offers a reflection upon the potential contribution of MOIs to the delivery of environmental goods in food production and the implications of this for public sector approaches. [ABSTRACT FROM AUTHOR]

European agriculture has undergone considerable structural changes in the last two decades, with a decreasing number of farms and increasing farm size. One important question is whether these changes have been translated into improvements in technical efficiency. The paper provides a comparative analysis of farm technical efficiency in eight EU member states. More specifically, the authors focus on the relative performance fluctuation over time - namely, whether poorly performing farms ahvays remain inefficient whilst some farms are always efficient. The most striking results are as follows. First, there is a remarkable robustness of farm efficiency stability across countries: on average, 60% of farms maintain their efficiency ranking in two consecutive years, while 20% improve and 20% worsen their positions. Second, there is a clear difference between the mobility indicators with respect to farm technical efficiency ranking between the EU15 and the new member states (NMS) included in the study. Due to unstable economic conditions, farms in NMS are more mobile than those in the EU15. Finally, using second-stage regression of mobility scores on a set of farm-specific explanatory variables, some explanations of the mobility patterns are offered. [ABSTRACT FROM AUTHOR]

European rural development policy is gaining in importance through one of its key instruments, the Protected Geographical Indications (PGI) system, which is designed to improve quality standards. Previous research has shown that PGI-certified beef farms tend to be more extensively managed operations that are better adapted to mountainous areas. This paper describes a comparative study of two production systems, one with PGI certification and one without, focusing on a number of economic variables. The results show a positive association between PGI production and profitability. In efficiency terms, non-certified farms show better pure technical efficiency scores, while PGI-certified holdings score higher on scale efficiency. [ABSTRACT FROM AUTHOR]

The concept of 'multifunctionality' has developed partly in response to the threat which trade liberalisation presents to European agriculture. In this paper we outline different approaches to multifunctionality and consider whether, and to what extent, the concept may be applied more widely outside its home of origin in Western Europe, and specifically whether it is relevant to liberalised agricultural economies, such as Australia. The focus is on government agricultural and rural policies which contribute to the maintenance or enhancement of the multifunctional characteristics of agriculture and other land uses. We suggest that, despite differences in views of the importance of farming and rural areas, a convergence is appearing between Australia and European countries in the development of policies aimed at the promotion of multiple outcomes from agriculture. [ABSTRACT FROM AUTHOR]

A renewal of academic interest in agricultural restructuring in western Europe raises questions about causality, processes and outcomes. In particular, the relationship between deep-set structural tendencies and policy trends and the way these are constituted in relation to, and mediated through, the agency of individual land managers and other actors is emerging as a central research concern of rural social scientists. In this paper we focus on the first part of this equation, arguing that international and European agricultural restructuring needs to be rediscovered as an essentially sociopolitical project, the outcome of a struggle for influence and power between different class fractions of capital during a long and contested transition to a post-Fordist regime of accumulation. Rather than witnessing the shift towards a postproductivist agriculture anticipated by some recent commentators, we argue that the dominant framing is in favour of a neoliberal regime of market productivism, leading to the further integration of large parts of European agriculture into agro-food circuits of capital. While the neoliberal discourse which provides the intellectual justification for this process is heavily contested by advocates of a long standing form of neomercantilism and by a more recently invented discourse of agricultural multifunctionality, the entrenched position of neoliberal ideas and framings within the World Trade Organization (WTO) means that the ideology of the free market is coming to define the terms of international, and thus European, agricultural policy reform. The recent history of reform of the Common Agricultural Policy (CAP) and wider rural policy reform in the European Union (EU) nevertheless suggests that the European policy stance is one of partial resistance to unfettered liberalization, policy-makers apparently having embarked on an attempt to combine elements of the neoliberal programme with continued commitment to state assistance in various forms. This sets the frame for the regulation of an increasingly bimodal agricultural industry, in which spaces for postproductivism and rural development are being defined and defended in public interest and public good terms but where there are few opportunities to question the enforced segregation and commodification of rural space and environmental provision that this implies. [ABSTRACT FROM AUTHOR]