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1. El ritmo del spot de television actual. Narrativa audiovisual y categorías temporales en el palmarés del Festival Cannes Lions 2007.

Author

Rufí, José Patricio Pérez

Subjects
*TELEVISION advertising, *TIME, *RHYTHM, *NARRATIVE paradigm theory, *ADVERTISING
Abstract

This paper explores television commercial production methods based on their relationship to the narrative categories of time and rhythm. In accordance with this objective, we will approach television advertisement text from a narratological point of view, principally the formal aspects of the text, focusing on those factors emanating from film narrative that create an impression of psychological time. We will study the winners of the 2007 Cannes Lions International Advertising Festival in order to detect current tendencies in the marking of psychological time. [ABSTRACT FROM AUTHOR]

Published
2009