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The Church of Saint Joseph of Soracachi was built in the middle of the eighteenth century; its walls preserve a significant set of mural paintings with a clear emphasis in the scenes corresponding to Saint Joseph's life, patron of the town. The main objective of this paper is to reflect on the moral messages contained in this Josephine iconographic program. A second purpose is to identify the function that these images had in the context of Amerindian catechesis, specifically in promoting lifestyles compatible with Christian models of family and matrimony. Finally, it investigates the possibility that the moral message contained in the paintings could have been designed to take into account the specific conditions of the Amerindians who lived in Soracachi, at the end of the colonial period. [ABSTRACT FROM AUTHOR]

This paper has been structured in three areas. In the first one, the author shows the relevance that words and conversations among individuals have on social research, both terms being very important to the well-known sociologist and writer Franco Ferrarotti. In the second part, the author explains the necessary qualitative methodology to be used when analysing a main topic. In the third one, the author analyses the reality of non-governmental organisations (NGOs) from the gender perspective to detect if they are or not a reflection of that Spanish reality regarding sex discrimination. Finally, this paper states the challenge the Spanish society needs to face to outweigh sex inequality without excluding the NGOs or any other form of association. This paper calls for the involvement of society, which along with the state and market, has an important task to accomplish. [ABSTRACT FROM AUTHOR]