Language: spanish / Publication Year Range: Last 50 years / Publisher: universidad de costa rica / Topic: advertising and comunicacion - Searchworks@Jio Institute Digital Library Search Results

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Start Over Topic advertising Topic comunicacion Publication Year Range Last 50 years Language spanish Publisher universidad de costa rica

Author: Murray, Kattia Pierre
Subjects: *TELEVISION advertising, *ADVERTISERS, *MUSIC in advertising, *BRAND image
Abstract: This paper analyses a sample of television ads aired during the seventies and eighties by El Gallito Industrial Ltda. to examine how advertisers used music to build the brand image and identity. [ABSTRACT FROM AUTHOR]
Published: 2008

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