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1. Argumentación persuasiva y sintaxis en los mensajes publicitarios. Fórmulas con SI.

Author

ROMERO GUALDA, Mª VICTORIA

Subjects
*ADVERTISING, *PERSUASION (Psychology), *SYNTAX (Grammar), *SPANISH language, *CONJUNCTIONS (Grammar), *PRINT advertising
Abstract

This paper examines the special argumentation of the advertising messages as part of a strategy of persuasion. Considering the ability of the advertising messages language to spread its own usages, it is relevant the study of the syntactic formulas used with argumentative aim. The formulas with si (English: if) conjuction, which strengthen the creation of real or imagined situations, are very often used in printed advertising. [ABSTRACT FROM AUTHOR]

Published
2008