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This paper is aimed to identify the implicit ethics in marketing in Colombia according to many expert professors' perspectives from the best Colombian universities. The methodological design used was the hermeneutic analysis of the information gathered through semi- directed interviews. The results show that the ethics taught in Colombian undergraduate programs has a hegemonic moral position based on utilitarian ethics, which is important for the professionals of marketing and comes from religious morality. It is also taught through ethical codes and tends to be a cross subject in curricula. Although several universities try to incorporate the ethical issues throughout their curricula, other universities have eliminated this component or have left the learning of this component as a student's choice. The ethics approach taught in undergraduate marketing programs in Colombia should be reviewed to avoid phenomena in the national context that are considered inappropriate, such as unfair competition or misleading advertising. [ABSTRACT FROM AUTHOR]

The article presents preliminary results in the discursive reconfiguration of the concepts of nation and citizen within the framework of a research study that explores social representations and identities based on the circulating discourses of the educational policy of bilingualism in Colombia. The postulates of the Critical Discourse Analysis (CDA) allow to undertake a conceptual and methodological approach from a corpus which incorporates sections from some editions of the Altablero newspaper and from documents related to the subject of bilingualism policy that have been published online by the Colombian Ministry of Education (MEN). The paper especially analyses textual fragments that promote a socio-cultural assimilation that is discursively represented in the conception of the bilingual nation as a legitimate aspiration and a cultural asset that requires bilingual citizens as a fundamental condition of belonging and acceptance both in the projected nation and in the global community. [ABSTRACT FROM AUTHOR]

Objective: In this paper, through primary sources, we intend to clarify and specify the role and actions taken by the government against the flu pandemic of 1918 in Bogotá. Materials and methods: Primary Sources: Newspapers of the time in Bogota and Colombia, official reports of the Central Board of Hygiene, official reports of the Board of Relief and medical thesis, National University of Colombia. Also, secondary sources on the topic were reviewed. Conclusion: The Public Hygiene, headed by State, proved unable to deal with the pandemic. The Relief Board was the only institution that took effective action. This institution of private character was created by the notables of the capital. The Board of Relief is remembered and praised by the print media, in contrast, the Central Board of Hygiene was represented as victim in the cartoons and was heavily criticized for their limited participation in the pandemic flu. [ABSTRACT FROM AUTHOR]

The objective of this paper is to present a brief state of the art on bibliographic production and the current situation of official translation and interpretation in Colombia. For this purpose, main theoretical, normative and practical references related to academic and marketing aspects of the activity of the translator and interpreter were collected, analyzed and then compared to those existing in the world. After this analysis, which is only a preliminary approach to the need for a conceptual, theoretical and methodological development of the profession, the importance of thinking about some theoretical and commercial initiatives that pave the way for the professionalization of this area in the country was recognized. Likewise, it was found that academic production in this field in Colombia is very incipient and, in its great majority, it has focused on topics related to status, professionalization and legislation. [ABSTRACT FROM AUTHOR]

This paper aims to estimate the returns of the university education of the population employed in Colombia, differentiating by departments and educational level, with data from the Gran Encuesta Integrada de Hogares de 2015, through the Mincer equation, including the sheepskins effect which allows to capture the different rewards granted to obtain a university diploma. Moreover, a cost benefit analysis was calculated to determine the profitability of a university career in Colombia. The results indicate that there is a low percentage of employees with a university degree, although in Colombia it is profitable to carry out a career since if the person enter the labor market, with a higher education degree, this one will have an average profitability of 11.2% for men and 9.1% for women. [ABSTRACT FROM AUTHOR]

As from 2011, the Centro Nacional de Memoria Histórica (National Centre of Historical Memory) has become a location for the official enunciation of memory in Colombia, consolidating itself as an institutional space which fosters an extensive reconstruction of historical memory. However, the Victim's Law, which created this centre and commissioned it to create, design, and manage a museum of memory, did not envision an institutional support structure for the places dedicated to memory in the country. The changes in political administration have jeopardized its work, resulting in important drawbacks in terms of victim participation, visibilization, research orientation, and financing. Taking this into consideration, the aim of this paper is to reflect, from the process of the construction and management of the Colombian Historical Memory Museum (2012-2019), upon how the changes in government affected the way in which memory is constructed from institutional locations. The pertinence of this approach is that said institution will become the most important landmark of representation of the memories of the armed conflict. It is hoped that it will be a central reference, as a symbolic official location regarding what is constructed, narrated and disseminated as the collective memory of the armed conflict in Colombia. [ABSTRACT FROM AUTHOR]

This paper presents glotopolitical reflections in relation to multilingualism and bilingualism in Colombia, as well as the characteristics of both sociolinguistic and glotopolitical approach. It also raises the need to implement in our country linguistic policy and planning based on glotopolitical criteria enabling equitable development of languages that are part of the social, cultural and everyday reality in Colombia. [ABSTRACT FROM AUTHOR]

This paper describes the affective features of the linguistic attitudes of students from different geolectal areas of Colombia who attend to a university in Cali. This city is characterized by its cultural and dialectal plurality, partly due to forced migrations from armed conflict areas. In addition, in recent years, the Colombian State has boosted the access of top students to the university, mostly from rural areas. The diversity of uses of the language that students have built in their home contexts could get in tension with the dynamics of the college environment. From a mentalist perspective in which internal phenomena susceptible of self-observation prevail, it seeks to extrapolate the affective features of the linguistic attitudes of the population studied through a matched-guise and a questionnaire, instruments that inquire perceptions regarding five dialects very frequent used in the university. The results show different assessments of the dialects and an opinion on the Bogota accent as central, prestigious and standard, strongly associated with forms of academic orality. [ABSTRACT FROM AUTHOR]