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This paper analyzes the influence of the use of ICT and the importance of teamwork for marketing subjects in business studies. The central theme of this paper is to identify whether the use of ICT in groups enhances the learning of the marketing discipline, as well as students' social skills. At the University of Granada, we conducted a questionnaire to 784 students over three academic years (2006-2009) with the aim of evaluating the influence of using the Markops Online simulator on the student's learning process. The results show how students perceive that the use of these tools, although requiring greater effort than conventional case studies, provides them greater satisfaction, increases their interest in the learning process and helps developing social skills. [ABSTRACT FROM AUTHOR]

The introduction of video games in education has raised a number of possibilities, but also problems and doubts about the true potential. This built-in progressive scan the classroom process has put on the table a number of problematizations about how and why you can use video games to teach. The purpose of this paper is to make a small mapping on the subject, where we board the notion of serious games and some educational experiences that have used these tools in educational contexts. Finally, we put some basic notions about the possibilities of teaching with video games and raising some reviews and thoughts on the way forward in the coming years. [ABSTRACT FROM AUTHOR]