1. SPORT, POLITICS AND BUSINESS - A STRUGGLE FOR STATUS.
- Author
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Savić, Zvezdan
- Subjects
- *
SOCIALIZATION , *SOCIAL attitudes , *SOCIAL development , *OLYMPIC Games , *PUBLIC-private sector cooperation - Abstract
Sport, politics, and business have represented an indivisible trinity ever since the ancient times and the organization of the original Olympic Games. The reason for the organization of the ancient Olympic Games reflected to a much greater extent the political and business aims than sport motives. This ancient legacy was "nurtured" by the modern Olympic Games. This paper aims to provide a chronological account of the most obvious examples of the connection between sport, politics, and business and to outline the incessant desire of politicians to use sport to achieve political goals, of businessmen to make a profit, and of athletes to use their abilities to achieve fame. In this struggle for status, sport often loses its positive attributes and the sport playground becomes a battlefield for the political conflicts and disputes of powerful multinational companies. A critical view of the dark side of sport can demystify sport, demythologize it, and, finally, lead to an understanding of sport and its role in modern society. [ABSTRACT FROM AUTHOR]
- Published
- 2013