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Teacher education is usually regarded as crucial for quality assurance and quality development in schooling. In their professionalization, teacher students are expected not only to learn "good practice" but also a literacy concerning the evaluation of (their own) practice. With reference to the "sociology of valuation and evaluation", the paper investigates how evaluative practices are conceptualized in different research perspectives on teacher education. It can be shown that both, theories of competence and theories of socialisation, focus upon judgements about appropriatemeans thatmeet predetermined standards, while they do not account for judgements about these standards themselves. Performativity theories draw attention to evaluative practices as social processes of negotiation, yet, they do not account for the framework within which evaluative judgements operate. To overcome these blind spots, the paper draws upon Alasdair MacIntyre's concept of a „Living Tradition" and its potential for opening different perspectives on becoming a teacher and developing a literacy to evaluate the practice of teaching. [ABSTRACT FROM AUTHOR]

The pursuit of happiness is fundamental to human beings and this state of striving is closely intertwined with consumption behavior. “Consumers want to be happy, and marketers are increasingly trying to appeal to consumer's pursuit of happiness" (Mogilner et al., 2012, p. 429). Current research on customer happiness is only in its early stages and therefore offers little guidance. This is the starting point of this dissertation, which addresses the key questions: what is happiness and what is its relationship with consumption? Furthermore, how can we measure the impact of marketing on happiness? And finally, does customer engagement have an impact on customer happiness? To address these questions, this dissertation comprises three discrete empirical papers. The central contribution of this work is the combination of different research perspectives – on the one hand the qualitative study on happiness theories through the functional analysis of sociology, and on the other hand two quantitative studies which develop a measurement and use it within structural equation modeling. Additionally, this work includes theories and insights from various disciplines such as psychology, philosophy, sociology, history, economics as well as marketing. Building on these comprehensive insights, this work develops a fundamental theory on customer happiness and also provides an empirical measurement for use in further research. [ABSTRACT FROM AUTHOR]