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The crafts sector, traditionally characterized by its adherence to heritage and small-scale familial enterprises, confronts an array of unprecedented challenges stemming from rapid technological advancement, globalization, climate change, and shifting demographics. This article presents a pioneering investigation into the profound and transformative effects of digitalization on the crafts sector, offering novel insights into the future trajectory of this industry. Through an explorative approach, we critically examine and interrogate the social imaginary underpinning the crafts sector, shedding light on the intricate interplay between tradition and innovation. Leveraging an inter- and transdisciplinary framework, our research brings together academics, experts, and practitioners from diverse regions in Italy and Austria to explore the nexus of digitalization and craft futures. We introduce three future scenarios for the crafts sector, each delineating varying degrees of digitalization and their potential implications. Employing a mixed-method approach encompassing expert interviews, a Delphi survey, focus groups, and scenario development, our study offers a comprehensive exploration of the multifaceted landscape of craft futures. Furthermore, through the visualization of these scenarios, we provide a tangible platform for envisioning and engaging with the myriad possibilities that lie ahead. By synthesizing innovative methodologies from future studies and social imaginaries with a specific focus on the crafts sector, our research offers a robust analytical framework for navigating the complex dynamics of digitalization and envisioning transformative futures. This paper not only illuminates the disruptive forces unleashed by digitalization but also provides strategic insights to inform future decision-making processes within the crafts sector and beyond. [ABSTRACT FROM AUTHOR]

The paper is a survey of the main technological aspects of advanced visual-based surveillance systems. A brief historical view of such systems from the origins to nowadays is given together with a short description of the main research projects in Italy on surveillance applications in the last twenty years. The paper then describes the main characteristics of an advanced visual sensor network that (a) directly processes locally acquired digital data, (b) automatically modifies intrinsic (focus, iris) and extrinsic (pan, tilt, zoom) parameters to increase the quality of acquired data and (c) automatically selects the best subset of sensors in order to monitor a given moving object in the observed environment. [ABSTRACT FROM AUTHOR]

Purpose: Retail networks present new challenges in the business-to-business (B2B) collaboration between technology-based spinoffs and traditional businesses. This study aims to explore a public–private partnership (PPP) that leverages advanced digital technologies via spinoffs to tackle the key challenge of showrooming that retail shops are facing. Showrooming is the phenomenon in which shoppers go to the physical stores to gather in-depth product information, and later on, decide to buy the product from online retail competitors. Design/methodology/approach: This research draws on a longitudinal qualitative study of a social context in which digital entrepreneurs are embedded. The empirical setting is a retail network in Italy, Germany and Finland with a particular focus on the process in which a PPP delivers innovation via spinoffs in the context of brick and mortar shops (B&M). The research design enables an understanding of the complexity of the phenomenon from a business and a social perspective. Findings: New technology to tackle showrooming enables the creation of substantial hybrid value in retail partnerships. Spinoffs are key actors in leveraging digital technologies to create value faster and more tailored compared with large software companies. Spinoff entrepreneurs leverage on specific technologies (e.g. virtual reality and artificial intelligence) available inside organizations' network (i.e. PPPs). Spinoffs are found to be a fundamental actor in the process of dealing with showrooming because of their time to market. Large software companies usually are not interested in approaching B&M shops because of the high operational costs of product customization for B&M shops. Practical implications: Managers could use the success factors of the spinoffs in helping their B&M shops to improve both shopper experience and salesperson performance. For managers of B2B retail network, the results are useful towards increasing the involvement of shoppers while they are visiting physical stores, and it also improves salesperson performance. It also leads to the observation that cross-selling is one of the most effective responses to the phenomenon of showrooming. As practical implications for policymakers, the current research supports the view that PPPs should support the creation of spinoffs as a result of longitudinal innovation projects. Social implications: Retail technologies leveraged from a PPP and commercialized by spinoffs are powerful tools to enable a better quality of salespeople's life in the working place. At the same time, these new technologies help shop owners increase the retention rates, conversion rates and reduce short-term loss, increasing the likelihood of B&M shops to survive in the condition of extreme competition caused by the showrooming phenomenon. Originality/value: This research proposes a model of hybrid value creation from networks in digital retail. The model indicates that PPPs create spinoffs to explore showrooming and deliver substantial hybrid value (i.e. business and social) for physical retail shops, mainly because it influences the companies' growth, employee performance and customer satisfaction. This model expands the field of B2B marketing by identifying factors that enable spinoff creation from retail networks and proposes success factors and research propositions in retail networks. [ABSTRACT FROM AUTHOR]