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This paper describes a systematic literature review of how market-based instruments can influence the development of sustainable innovation. Our analysis of empirical papers published in selected peer-reviewed journals from 1992 to 2021 shows that contextual factors such as geography and industrial sector impact whether market-based instruments successfully stimulate firms to adopt sustainable innovation. Interestingly, while most of our selected papers on East Asia report positive effects of market-based instruments, about half of the papers on Europe report negative or non-significant effects. Moreover, we appear to uncover a link between the research method they use for analysis and the observed effectiveness of market-based instruments. We reflect on the limitations and bias in current methodological approaches and discuss explanations for our findings, implications for policymakers, and avenues for future research. • We review the effect of market-based instruments on sustainable innovation. • Results from 76 empirical papers show mixed effects. • The observed effect appears to depend on geography and the research method applied. • Instruments appear more effective in East Asia than in Europe. • Reported effectiveness is higher in studies using patent data versus surveys. [ABSTRACT FROM AUTHOR]