21 results
Search Results
2. PORUCHA V DÔSLEDKU HRANIA DIGITÁLNYCH HIER: SKÚSENOSTI SO SLOVENSKOU VERZIOU DOTAZNÍKOV IGDT-10, GDT A ŠTRUKTÚROVANÝM KLINICKÝM ROZHOVOROM SCI-IGD.
- Author
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Martončik, Marcel, Zibrínová, Ľubica, Adamkovič, Matúš, Babinčák, Peter, and Smelý, Igor
- Subjects
VIDEO games ,SMARTPHONES ,QUESTIONNAIRES ,SAMPLE size (Statistics) - Abstract
Copyright of Ceská a Slovenská Psychiatrie is the property of Czech Medical Association of JE Purkyne and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2021
3. Validace české verze dotazníků hodnotících funkční omezení pacientů se systémovou sklerodermií.
- Author
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Heřmánková, B., Oreská, S., Šmucrová, H., Mikulášová, M., Špiritović, M., Štorkánová, H., Bečvář, R., Vencovský, J., Mann, H., and Tomčík, M.
- Subjects
CLINICAL trials ,QUESTIONNAIRES ,MEDICAL care ,GASTROINTESTINAL agents ,SCLERODERMA (Disease) - Abstract
Copyright of Czech Rheumatology / Česká Revmatologie is the property of Czech Medical Association of JE Purkyne and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
4. DIVERSIFICATION OF STUDENTS BY SUCCESS PREDICTORS IN INFORMATION SCIENCE ORIENTED SPOC COURSES.
- Author
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MRÁZEK, Michal and BASLER, Jaromír
- Subjects
INFORMATION science ,CLUSTER analysis (Statistics) ,QUESTIONNAIRES ,TEACHER training ,INFORMATION technology - Abstract
Copyright of Journal of Technology & Information Education is the property of Palacky University in Olomouc and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2020
- Full Text
- View/download PDF
5. Krvácení po tonzilektomii.
- Author
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Komínek, P., Chrobok, V., Pellant, A., Kraus, J., Černý, V., and Betka, J.
- Subjects
TONSILLECTOMY complications ,OPERATIVE otolaryngology ,SURGICAL blood loss ,HEALTH outcome assessment ,QUESTIONNAIRES ,HOSPITAL care - Abstract
Copyright of Otorhinolaryngology & Phoniatrics / Otorinolaryngologie a Foniatrie is the property of Czech Medical Association of JE Purkyne and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2014
6. Řízení projektů a financí ve výrobních podnicích České republiky.
- Author
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Zvejšková, Michaela
- Subjects
PROJECT management ,FINANCIAL management ,COMMERCIAL statistics ,QUALITATIVE research ,QUESTIONNAIRES ,QUANTITATIVE research - Abstract
Purpose of the article: The purpose of submitted paper is to introduce expert public to the partial part of the dissertation thesis in the field of project management. The purpose of the work is to propose a model of financial flows in selected fields of processing industry specified in the classification of economic activities CZ-NACE. The finance management plays an important role in the project management - in the stage of preparation, implementation and subsequent evaluation of particular project. Methodology/Methods: Methods and techniques of both quantitative and qualitative research have been applied for the research. Questionnaire method has been used as the key method within the framework of quantitative research. After the secondary data collection the questionnaire form has been prepared, later distributed among selected companies, which have promised to participate in this particular project. Both closed and open questions have been formulated in the questionnaire. The specialised literature states that the questionnaire method is not quite appropriate as the return-rate of questionnaires and reliability of acquired data are not guaranteed. In this particular case the return rate of questionnaires has overreached 50%. Partially structured interview has been applied as an optimal method within the framework of qualitative research. This method has been used both to acquire primary data and to acquire more detailed specification of already received responses. All collected data have been fully utilized, already partially statistically evaluated. Submitted paper describes descriptive statistics and proposition of further methods of statistical evaluation, especially for the verification of formulated hypothesis. Scientific aim: The scientific contribution is the interaction of project and financial management as by means of this mutual link positive influences take place in the company. Moreover, the research is further involved in the optimization of financing of projects, observance and optimal planning and project budget allocation, its control and feedback. Findings: The findings in the particular issue, following the research, is the fact that companies in the Czech Republic are starting, or already actively use, the project management in their company activities. The companies educate themselves as well as their employees, and participate in the overall development of this field. The fact should be stressed that such companies are only a few; therefore, it is essential to introduce not only professional public to such activities. Conclusions: Finally, the statement may be made that mutual cooperation between project and financial management shall not end in near future. Such cooperation should be further developed among organizations, among individuals as well as work teams. Furthermore, another fact should be added that also factually well prepared projects can be overdrawn from budget point of view. [ABSTRACT FROM AUTHOR]
- Published
- 2013
7. Užití vybraných nástrojů k naplnění zásad oceňování a opatrnosti.
- Author
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Pernica, Martin and Hanušová, Helena
- Subjects
QUESTIONNAIRES ,VALUATION ,FAIR value ,HISTORICAL costs (Accounting) ,CONSUMER behavior ,CONSUMERS - Abstract
Purpose of the article: Organizations implementing economic activity in the Czech Republic are obliged to follow the binding written and unwritten legislation. Accounting entities are required to keep accounting records in accordance with the valid Czech accounting legislation while respecting a number of unwritten, but globally accepted standards. Among the important standards by which accounting is regulated we can count accounting policies and principles. This paper deals with the issue of valuation and correction mechanisms of valuation, which enable us to fulfill the accounting rules and principles, especially the principle of prudence. Methodology/methods: Contribution use general scientific methods, especially analysis, synthesis, comparison, induction and deduction. The research project was done by means of questionnaires. To evaluate the results specific statistical method was used, especially Kruskal-Wallis test. Scientific aim: Using specific examples, the paper describes different ways of application of selected tools aiming to fulfill the principle of valuation and the principle of prudence, especially in the case of residual values of property and in the use of provisions. Different, but allowable possibilities of application of selected tools of the principle of valuation and the principle of prudence affect the reported amounts of assets, liabilities, expenses, yields and economy results in the financial statements. Findings: For statistical evaluation Kruskall-Wallis test was used. Obtained values were first assigned to the order, row sums were made and test statistic Q [Q=7.94318] was calculated. The obtained value was compared with the value of tables of critical values of X² test [X²=2,17] and it was found that the distribution functions differ significantly from each other. Conclusions: It can be concluded that the attitude of various organizations in the application of the principle of valuation and the principle of prudence is significantly different. The research pointed to the problems organizations have to face in connection with the constantly changing accounting legislation. Organizations have difficulties with capturing these changes and with rapid response to them. The research also showed that different ways of using the tools of the principle of valuation and the principle of prudence are connected to different height, assets, liabilities, expenses and yields in the financial statements of organizations. [ABSTRACT FROM AUTHOR]
- Published
- 2013
8. DYNAMIKA VYJEDNÁVÁNÍ O USPOŘÁDÁNÍ PÉČE O DĚTI PO ROZCHODU ČI ROZVODU RODIČŮ.
- Author
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Lehmann, Štěpánka and Barvíková, Jana
- Subjects
CUSTODY of children ,PARENTS ,MOTHERS ,NEGOTIATION ,FATHERS ,QUESTIONNAIRES - Abstract
Based on data from a questionnaire survey and in-depth qualitative interviews with parents who have separated, the text describes the dynamics of the negotiations relating to physical custody of a child. When negotiating a custody arrangement, parents develop their strategies in relation to the prevailing model in Czech society of granting mothers sole custody. Most women prefer to maintain this arrangement, while fathers more often seek to move towards an equal division of care. When fathers are granted sole custody it is not usually on the basis of a consensual agreement being reached between parents. Custody arrangements enforced without parental consent are potentially conflictual and unstable. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
9. Vnímání komerčního rizika při exportu do Číny.
- Author
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Polák, Josef
- Subjects
SENSORY perception ,EXPORTS ,INTERNATIONAL trade ,QUESTIONNAIRES ,METHODOLOGY - Abstract
Purpose of the article: The general conception of risk associated with the international trade and risk classification bear the same patterns, however, as far as the commercial risk is involved, the particular definition of commercial risk is lacking. This paper aims to provide the results of primary research on the commercial risks for export to the People's Republic of China (China). China and its mutual trade balance with the Czech Republic confirm its position not only in the Czech exporting strategy, but also globally, on the world market. Methodology/methods: Data from the primary research were obtained by questionnaire survey and by semistructured interview. Data were statistically analyzed using the Kruskal-Wallis test and the Wilcoxon test. Furthermore, the content analysis was used to evaluate the interview. Scientific aim: The scientific aim of the article was to present statistical data analysis of primary research focused on perception of commercial risk at exporting to China. Statistically validated data are important in order to determine the probability distribution of commercial risk, which will be the basis for a statistical model evaluation of commercial risks for the Czech exporting companies to China. The results of this research article will be used for future creating a model commercial risk evaluation. Findings: The obtained data were divided into groups according to the sizes of subjects. These groups were statistically tested and evaluated. It can be stated that only in the group of medium-sized enterprises have been identified substantial differences in the perception of commercial risk according these results. Conclusions: Statistical analysis demonstrated that the data obtained from a group of large and all companies show the same distribution function for all selections. Therefore, these data can draw conclusions and use them to build a statistical model of commercial risks evaluation. [ABSTRACT FROM AUTHOR]
- Published
- 2014
10. GENDER A MENTORINGOVÉ FUNKCE V PODNIKATELSKÉM PROSTŘEDÍ.
- Author
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Štádlerová, Michaela, Pilař, Ladislav, and Pokorná, Jitka
- Subjects
- *
MENTORING , *MENTORS , *EXPLORATORY factor analysis , *QUESTIONNAIRES , *CORPORATIONS - Abstract
Mentoring is an educational method in which individuals develop professionally and socially. Mentoring programs take place between two individuals with the aim of integrating less experienced individuals into the organization. Mentor who is an experienced and long-time employee of the organization develops less experienced, and provide support to the organization from organization to another. The main aim of this paper is the varification of mentor's functions that are explained by variables. This variables have been identified exploratory factor analysis (EFA). Data were obtained by questionnaire. The return was 21%. The data were processed in SPSS 19 which were verified career, psychosocial, roll functions that are provided by a mentor in medium-size, large and corporate companies in the Czech Republic. [ABSTRACT FROM AUTHOR]
- Published
- 2013
11. Profesionální poranĕní zdravotníků.
- Author
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Pavla, Vejvalková
- Subjects
WORK-related injuries ,MEDICAL personnel ,BIOMEDICAL materials ,ACQUISITION of data ,QUESTIONNAIRES - Abstract
Copyright of Occupational Medicine / Pracovní Lékarství is the property of Czech Medical Association of JE Purkyne and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2013
12. KOMPARACE VNÍMÁNÍ KRIZEČESKÝMI A HOLANDSKÝMI FIRMAMI.
- Author
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Pellešová, Pavlína and Fajová, Renáta
- Subjects
- *
BUSINESS enterprises , *QUESTIONNAIRES , *FINANCIAL crises , *EMPLOYMENT policy - Abstract
The paper is focused on analyzing the perception of crisis by selected businesses in the Czech Republic and Holland. As the analysis method was used a questionnaire survey, which helped the comparison of impacts on the business sector in these economies. Article compares the problems of companies doing business in times of crisis, awareness about the aid business, their involvement in business support and using active employment policy tools. It analyzes the internal and external environment of firms, they identified their strengths, weaknesses and opportunities and threats. The comparison showed that the companies have agreed in area such as the need for assistance in that area, the impact of the crisis to firms, involvement in business support programs, non using of active employment policy. The crisis manifested itself in every economy. The analysis shows that the business sector hit in some areas equally. On the other hand, cause the loss of customers is perceived differently. The differences are also shown in the awareness of the aid business. [ABSTRACT FROM AUTHOR]
- Published
- 2012
13. EXPERIENCES IN CLOSE RELATIONSHIPS: ČESKÉ VERZE METOD PRO MĚŘENÍ VAZBY VYCHÁZEJÍCÍ Z DOTAZNÍKU ECR.
- Author
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Cígler, Hynek, Cvrčková, Aneta, Daňsovác, Petra, Hašto, Jozef, Charvát, Miroslav, Ježek, Stanislav, Kaščáková, Natália, Lacinová, Lenka, and Seitl, Martin
- Subjects
- *
TEXT files , *ADULTS , *TRANSLATIONS , *QUESTIONNAIRES , *QUESTIONING - Abstract
The aim of this paper is to present the Czech version of the methods used to measure attachment in adulthood, specifically we are concerned with the Experiences in Close Relationship method and its derived variants together with their basic psychometric properties and specifics. With the full texts of the individual questionnaires enclosed, this overview should help researchers select the appropriate version for their research questions. The information about the individual methods, their advantages and disadvantages together with the items in full ought to contribute to the unification of the use of adapted methods and to lowering the risk of repeated translations of the same methods in the context of the Czech Republic. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
14. Celotělové CT a další zobrazovací metody při vyšetření pacienta s polytraumatem - výsledky dotazníkové studie mezi traumacentry v České republice.
- Author
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GIRSA, D., WEICHET, J., and MALÍKOVÁ, H.
- Subjects
COMPUTED tomography ,QUESTIONNAIRES ,X-rays ,DESCRIPTIVE statistics ,RADIATION - Abstract
PURPOSE OF THE STUDY The study aimed to map the use of imaging techniques and results reporting in polytrauma patients by the trauma centres in the Czech Republic. MATERIAL AND METHODS The representatives of radiology departments and units of all 12 trauma centres in the Czech Republic completed a questionnaire regarding the imaging in polytrauma patients. RESULTS The Focused Assessment with Sonography for Trauma (FAST) as an initial imaging is used by all the centres, the Whole- Body CT scan (WBCT) is the dominant imaging technique everywhere and all the centres have standards in place for its performance. The WBCT examination protocol varies across the centres, just like the evaluation procedures of the CT scan and reporting of the results over to the indicating physicians. In majority of centres, there is a high percentage of WBCT with normal findings. One of the centres which uses also X-rays as a part of imaging algorithm, reports a notably higher percentage of WBCT positive findings. DISCUSSION When considering the radiation dose, data and time necessary for WBCT, work required to assess the WBCT and a large number of negative findings, it is disputable whether in a number of cases the WBCT is a suitable method for polytrauma patient examination. Similar conclusions have been drawn also by other authors who recommend that the WBCT is always used for unconscious polytrauma patients, in whom a clinical examination is virtually impossible. In the other cases, based on the clinical parameters the other imaging techniques and the focused CT (and in the indicated cases also the wholebody CT) can be safely used. CONCLUSIONS he diagnostic procedure in a polytrauma patient is not uniform in trauma centres and even the procedure for urgent reporting of crucial WBCT findings to clinical physicians has not been standardised. In a number of cases the indication for WBCT seems to be unnecessary. A more careful consideration of indications for imaging examinations based on the clinical finding may reduce the radiation exposure of patients while maintaining the diagnostic accuracy. A structured report on WBCT in polytrauma is not used even though it is recommended by the European Society of Radiology. [ABSTRACT FROM AUTHOR]
- Published
- 2019
- Full Text
- View/download PDF
15. MÍRA PREFEROVANOSTI USPOŘÁDÁNÍ UČIVA ÚČETNICTVÍ MEZI ŽÁKY NA OBCHODNÍCH AKADEMIÍCH.
- Author
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Berková, Kateřina
- Subjects
STUDENTS ,LEARNING ,QUESTIONNAIRES ,ACCOUNTING ,BUSINESS schools - Abstract
Copyright of Media4u Magazine is the property of Ing. Jan Chromy, Ph.D. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2011
16. HODNOCENÍ STUDENTŮ - VYUŽITÍ FYZIKÁLNÍCH POZNATKŮ.
- Author
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Smetanová, Dana and Vysoká, Jana
- Subjects
EDUCATIONAL tests & measurements ,PHYSICS problems & exercises ,PHYSICS education ,ENGINEERING education ,QUESTIONNAIRES - Abstract
Copyright of Media4u Magazine is the property of Ing. Jan Chromy, Ph.D. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2014
17. Negativní důsledky hraní Massive-Multiplayer Online Role-Playing Games a herní závislost.
- Author
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Novotný, Jan Sebastian and Pressenová, Markéta
- Subjects
- *
MASSIVELY multiplayer online role-playing games , *ROLEPLAYING games , *QUESTIONNAIRES , *LEISURE , *STATISTICAL correlation , *PSYCHOLOGY , *COMPUTER network resources - Abstract
The paper aims on the issue of negative consequences of playing MMORPG and their relation to gaming addiction. The sample was composed of 786 respondents (685 males and 101 females) with a mean age of 21 years. The newly created questionnaire presence of negative consequences (using the items from PRIME-MD questionnaire) and a shortened version of the gaming addiction questionnaire (Lemmens, Valkenburg, Peter, 2009) were used. The results showed the presence of a number of adverse consequences. In the area of health problems we observed mainly neglect of sleep (48%), back pain (21.5%) and neglect of food (17.8%). As the most problematic areas seem the social and work life, where a quarter of respondents reported neglect of family and friends (24.9%), complaints of neighborhood about excessive gaming (24.7%) devoting of all free time to playing (22.5%), preference for playing in front of other work/school activities (29.5%). Less than a fifth of the respondents also reported feelings of anger towards those who are disturbing them while playing (16.9%) and worsening of work/study performance (15.3%). Correlation analysis showed a strong relationship between all negative consequences and gaming addiction (r = ,444 - ,577), as well as moderately strong relationship between negative consequences and the number of hours played per week (r = ,293 - ,388). [ABSTRACT FROM AUTHOR]
- Published
- 2013
18. RELIABILITA A VALIDITA TRADIČNÉHO A INDIVIDUALIZOVANÉHO DIAGNOSTICKÉHO NÁSTROJA KVALITY ŽIVOTA.
- Author
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DŽUKA, JOZEF
- Subjects
- *
QUALITY of life , *PSYCHOMETRICS , *SUBJECTIVE well-being (Psychology) , *QUESTIONNAIRES , *PSYCHOLOGICAL research , *STATISTICAL correlation - Abstract
Objectives. Detection of quality of life by means of traditional quantitative measures lies in presenting a list of items and is based on the assumption that they cover majority of important aspects of quality of life for all persons, and that the items are of identical significance for each person. In contrast, individualised measures presuppose that different aspects of life are of different importance for different persons, and include only areas which are subjectively significant for a person's quality of life. Sample and setting. The paper analyses psychometric qualities of representatives of both approaches: the WHOQOL-BREF and GPGI questionnaires were compared from the viewpoint of their reliability and validity on the sample of 86 adolescent females. Results and limitations. On the basis of the acquired results it is possible to state that a) the nature of the overall score of the individualised instrument (GPGI) does not make it possible to assess its reliability by means of consistency coefficient, test-retest reliability is identical with that of traditional instrument, b) medium scale correlations GPGI with WHOQOL-BREF scales demonstrate that both instruments do not measure identical aspects of quality of life, c) correlations of the individualised measure with single-item scales of subjective well-being are comparable with the domain psychological, while the other three WHOQOL-BREF scales do not correlate with them, or exhibit low correlations, which points to the fact that GPGI corresponds with subjective well-being, of four WHOQOL-BREF scales only one, psychological, d) GPGI score does not differentiate between sick and healthy persons, although the physical health WHOQOL-BREF scale is sensitive to the current physical state of the questioned persons. It is discussed the unconfirmed advantages of the individualised measure and the method of acquisition of its overall score. [ABSTRACT FROM AUTHOR]
- Published
- 2013
19. TENDENCE K VYHLEDÁVÁNÍ MIMOŘÁDNÝCH PROŽITKŮ.
- Author
-
Kirchner, Jiří
- Subjects
- *
SENSATION seeking , *EXPERIENCE , *QUALITY of life , *QUESTIONNAIRES , *PERSONALITY , *PSYCHOLOGY - Abstract
Presented work deals with experience and sensation seeking tendency as an important phenomenon of quality of life of present days society. The paper contains a brief introduction into this field. It describes a questionnaire method, which enables measuring of the sensation seeking tendency. This scale is known in the country of its origin, the United States of America, and in the world as the Sensation Seeking Scale. [ABSTRACT FROM AUTHOR]
- Published
- 2012
20. VNÍMÁNÍ MÍRY POCITU BEZPEČNOSTI OBČANŮ ČESKÉHO TĚŠÍNA.
- Author
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Hečko, Štefan, Janečková, Petra, Malátek, Vojtěch, and Řihák, Radim
- Subjects
- *
SECURITY (Psychology) , *THREAT (Psychology) , *PSYCHOLOGICAL stress research , *SURVEYS , *QUESTIONNAIRES - Abstract
This article presents crucial results of realised research "Perception of Sense of Security Degree of Český Těšín Citizens ", which was conducted in cooperation with local government of North-Moravian town Český Těšín by Ph.D. students from Department of Social Sciences (Silesian University in Opava, School of Business Administration in Karviná) under the expert tutelage of their supervisor. The research was initiated with questionnaire survey in particular parts of Český Těšín in September 2010 and its analytical part ended in April 2011. In the first chapter of the article, the basic terms are defined (security, threat, fear, risk, stress) and the research issue is formulated, i. e. the sense of security in relationship to personal and work life of a man. Second chapter presents the research methods. The authors describe the questionnaire survey progress and the methods, which were used for data analysis and evaluation. The results of realised research, i. e. if the Český Těšín citizens feel secure, are in the third chapter. The last chapter summarizes the research conclusions and recommendations, which can serve as the basis for the local government of Český Těšín to increase the sense of security degree of its citizens. [ABSTRACT FROM AUTHOR]
- Published
- 2013
21. Analysis 5Ps of the marketing mix on the Paul Company from the employees´ perspective
- Author
-
Vojta, Jan, Říha, David, and Karlíček, Miroslav
- Subjects
questionnaires ,Dotazníkové štření ,5P ,Marketingový mix ,Marketing mix - Abstract
This bachelor thesis' goal is to describe the marketing mix as a practical marketing technique; it also attempts to apply 5Ps of the marketing mix on the Paul Company. Tone of the research is positivists and thus a quantitative marketing research is carried out via the single dissemination questionnaire survey. In practical part, of the thesis the marketing mix analysis, of PAUL Company from the employees' perspective, is introduced. Such an accession enables throughout scientific approach leading to the explanation of all the steps and tools necessary for the corporate success; raising the demand for its Product, Price, Place, Promotion and People. In the second half of the practical part, the questionnaires presented to Paul employees are examined and interpreted. This all aims finding out how professionals perceive and identify themselves with the firm's business policy and marketing mix. The final part of the work summarizes the key factors of the mix, and suggests areas for the further academic and practical improvements. The justification of this paper is 2 fold: 1] critical literature evaluation, 2] practical suggestions for the marketing professionals.
- Published
- 2014
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