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The paper examines how Hindu nationalist social service organizations, specifically the Deseeya Seva Bharathi (DSB), reconfigured the religious conception of 'Seva' to advance the project of constructing a Hindu social identity during the COVID-19 pandemic in the state of Kerala. The southern Indian state of Kerala has remained an exception in the story of the rise of the Hindu nationalist movement in contemporary India, which has repeatedly failed to make any considerable political inroads in the state. However, the disastrous economic consequences and livelihood challenges during the COVID-19 pandemic in the state, which was heavily dependent on foreign remittance and service industries, have opened up new spaces of engagement for Hindu nationalists. Drawing on the fieldwork conducted in central Kerala during the pandemic, this paper will elaborate on how the DSB used the crisis moment of the pandemic to reach out to economically and socially disadvantaged communities using the language of 'Seva' to build a Hindu social identity, which imbues the influence of majoritarian Hindu nationalist politics. The paper argues that the DSB's articulation of 'Seva' as a distinct and superior form of social service that is 'self-less', 'non-instrumental' and 'non-reciprocal' is significant in understanding the growing appeal of Hindu nationalist social service in the contested political sphere of Kerala, which is marked by competing social provisions by the state as well as other secular and religious groups. The paper notes that the reconfiguration of 'Seva' as a continuous religious concept enables Hindu nationalists to attain greater acceptance and legitimacy that even the secular state welfare could not achieve, while also concealing the inherent instrumental nature of its social service towards the construction of a Hindu social identity in the region. [ABSTRACT FROM AUTHOR]

This article provides a deep dive into several recent cases of majoritarian hate speech and violence perpetrated against Muslims in India. We first provide an introduction to Hindutva as a social movement in India, followed by an examination of three case studies in which Islamophobic hate speech circulated on social media, as well as several instances of anti-Muslim violence. These case studies—the Delhi riots, the Love Jihad conspiracy theory, and anti-Muslim disinformation related to the COVID pandemic—show that Hindu nationalism in India codes the Muslim minority in the country as particularly dangerous and untrustworthy. [ABSTRACT FROM AUTHOR]