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2. Invited Paper: A Keyword History of Marketing Science
3. Invited Paper: Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications
4. Invited Paper: Learning Models: An Assessment of Progress, Challenges, and New Developments
5. Call for Papers: "Marketing Science" Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
6. Practice Prize Paper: PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution
7. Database Paper: The IRI Marketing Data Set
8. Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC): Special Issue Co-Editors
9. Practice Prize Paper: Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
10. Editorial: Enticing and Publishing the Home Run Paper
11. The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior
12. The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior.
13. Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
14. Practice Prize Paper–Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz
15. Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
16. Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
17. Enticing and publishing the home run paper
18. Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
19. Invited Paper—A Keyword History of Marketing Science
20. Invited Paper—Even the Rich Can Make Themselves Poor: A Critical Examination of IV Methods in Marketing Applications
21. Invited Paper—Learning Models: An Assessment of Progress, Challenges, and New Developments
22. Database Paper—The IRI Marketing Data Set
23. Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing
24. Structural Workshop Paper --Estimating Discrete Games
25. Practice Prize Paper—PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution
26. Structural Workshop Paper—Data Selection and Procurement
27. Practice Prize Paper—Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
28. Practice Prize Paper—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
29. Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
30. Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
31. Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
32. Editorial—Enticing and Publishing the Home Run Paper
33. Call for Papers—Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
34. Practice Prize Paper—Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
35. Practice Prize Paper—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
36. Call for Papers—Marketing ScienceEmerging Markets (MSEM) Conference
37. Structural Workshop Paper—Estimating Discrete Games
38. Structural Workshop Paper—Descriptive, Structural, and Experimental Empirical Methods in Marketing Research
39. Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing
40. Structural Workshop Paper—Data Selection and Procurement
41. Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
42. Practice Prize Paper—UncoveringImplicitConsumer Needs for DeterminingExplicitProduct Positioning: Growing Prudential Annuities' Variable Annuity Sales
43. Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)
44. Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
45. Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC)
46. The History of the Marketing College Is a Work in Progress
47. Call for Papers—Marketing Science Special Issue on Big Data: Integrating Marketing, Statistics, and Computer Science
48. The Additive Risk Model for Purchase Timing
49. Introducing A New Section--Marketing Science: Frontiers.
50. Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
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