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1. The Rise of the Big Emerging Markets of Brazil, Russia, India, and China: Implications for International Business Teaching in the Next Decade.

Author

Scott‐Kennel, Joanna and Salmi, Asta

Subjects
*INTERNATIONAL agencies, *INTERNATIONAL cooperation, *INTERNATIONAL trade, *BUSINESS education, BUSINESS school curriculum
Abstract

The rise of Brazil, Russia, India, and China will shape global resource use, the location of market demand and international institutions and interdependencies in the decade to come. In this paper we argue that an understanding of the historical and institutional context of the BRICs, and the potential shift towards a multi-polar world is important for developing curricula and content in international business courses in the future. Implications for international business theory and teaching are discussed. [ABSTRACT FROM AUTHOR]

Published
2008
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