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This paper discusses one way to articulate queer male identity politics in 1990s Japan through Fran Martin's conceptualization of the 'mask' (Martin 2003). By comparatively examining two key Japanese 'gay' coming-out narratives, the paper shows how a reading of queer subject formation in the decade through a metaphor of 'masking' can shed light on the complex scenarios functioning beneath the surface of identity politics. I argue that the notion of 'masking' is useful in reading the multiple axes incorporated into queer identity formation in Japan in the context of globalization. The paper further refutes any reductive claim that queer identity in Japan can be understood in terms of essentialist epistemological binaries, such as global/local, West/non-West, and Japan/abroad. [ABSTRACT FROM AUTHOR]

This paper discusses the political and theoretical implications of the various performances of queer self-naming (or the refusal of which) in the face of the ongoing backlash against unconventional or non-normative genders and sexualities. It argues that, instead of a hasty call for the discarding of identity terms or naïve recourse to them, we could keep (re)using the signs without endorsing their normative meanings and line of demarcation. Through analysing some of the feminist counter-discourses against the backlash, arguments for indigenous Japanese queerness, and a performance by a Japanese lesbian artist, Ito Tari, it shows that the queer gesture of equivocally assuming the scandalous 'name' may be one of the few effective survival strategies for those who have already been scandalously (mis)named. [ABSTRACT FROM AUTHOR]