Journal: comunicacion y sociedad / Language: spanish / Publication Year Range: Last 50 years / Topic: advertising and creative personality - Searchworks@Jio Institute Digital Library Search Results

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Start Over Topic advertising Topic creative personality Publication Year Range Last 50 years Language spanish Journal comunicacion y sociedad

Author: Del Río Pérez, Jorge
Subjects: *CREATIVE ability, *CREATIVE thinking, *ADVERTISING, *MARKETING, *LITERATURE
Abstract: This paper shows up that advertising creativity does not arouse too much interest within the academic framework. It defines the principles causes of the lack of academic interest and analyzes the main authors and studies than have taken notice of the research of this phenomenom. The aim is relaunch the interest in creativity as an academic field taken notice of it through a practical and multidisciplinar point of view. [ABSTRACT FROM AUTHOR]
Published: 2006

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