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1. La investigación académica sobre publicidad, televisión y niños: antecedentes y estado de la cuestión.

Author

Bringué Sala, Xavier and De los Ángeles Villena, Juan

Subjects
*TELEVISION advertising & children, *CHILD consumers, *TELEVISION, *PUBLICITY, *MASS media & publicity, *CHILDREN, *EDUCATION
Abstract

The article presents research pertaining to children and their perceptions of television advertising. The research also looks into their role as consumers as influenced by television. In the first section, several issues are analyzed including the evolution of the relationship between children and television. The paper goes on to discuss several relevant topics pertaining to advertising towards children and then goes on to discuss the historical origins and evolution of the academic research pertaining to publicity.

Published
2000