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This paper examines the special argumentation of the advertising messages as part of a strategy of persuasion. Considering the ability of the advertising messages language to spread its own usages, it is relevant the study of the syntactic formulas used with argumentative aim. The formulas with si (English: if) conjuction, which strengthen the creation of real or imagined situations, are very often used in printed advertising. [ABSTRACT FROM AUTHOR]

This paper shows up that advertising creativity does not arouse too much interest within the academic framework. It defines the principles causes of the lack of academic interest and analyzes the main authors and studies than have taken notice of the research of this phenomenom. The aim is relaunch the interest in creativity as an academic field taken notice of it through a practical and multidisciplinar point of view. [ABSTRACT FROM AUTHOR]

The article presents research pertaining to children and their perceptions of television advertising. The research also looks into their role as consumers as influenced by television. In the first section, several issues are analyzed including the evolution of the relationship between children and television. The paper goes on to discuss several relevant topics pertaining to advertising towards children and then goes on to discuss the historical origins and evolution of the academic research pertaining to publicity.