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Climate change is likely to have significant impacts on the forestry sector in New Zealand. However, an understanding of how forest growers are reducing their risks from climate change impacts is still in its infancy. This paper applies the protection motivation theory to identify socio-psychological factors influencing forest growers' adaptation to climate change. This study presents the survey results from 60 forest growers who have the combined responsibility for managing more than 70% of New Zealand's plantation forests. We investigated whether their perceived response efficacy, self-efficacy and their understanding of response costs are predictors of their protective or adaptive measures. Based on our survey, risk reduction and risk spreading are the two types of protective measure frequently reported by the respondents to deal with climate risks. Consistent with the protection motivation theory, our findings show that respondents who are more likely to implement protective or adaptive measures if they perceive the threat severity to be high have high self-efficacy and resource efficacy, and exhibit low maladaptive responses such as evading and postponing behaviours. Furthermore, our findings also suggest that there is a low self-efficacy belief with strong maladaptive behaviour among the respondents that negatively influence their motivation to implement adaptation measures. This result provides guidance to policy makers, researchers and forest companies on how to make climate change adaptation efforts effective by considering the forest growers motivation to adapt to climate change. [ABSTRACT FROM AUTHOR]