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The scope of this paper is to find the critical problems that Serbian goods exporters face and to present results to public bodies that could develop successful export programmes, build and promote industry support. Important contribution of this research is that majority of studies have been conducted in developed countries (e.g. USA, Canada and Western Europe) with very little attention given to developing countries. These findings may not be transferable to countries with lower levels of economic development as exporters from low developed nation face, especially barriers to export in the context of an emerging country Serbia, different challenges. [ABSTRACT FROM AUTHOR]