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Simple Summary: In order to ensure we do not speak at cross-purposes, common understandings and definitions are useful. However, there is no universal definition of animal welfare. Structured interviews with a sample of European and Chinese zoo staff aimed to explore their perceptions and understanding of the term 'animal welfare', and the use of animal welfare frameworks in a zoological context. Thematic analysis demonstrated that all interviewees used similar descriptors when discussing animal welfare including describing animal feelings and emotions. Animal welfare frameworks were considered useful across both regions. However, different frameworks were suggested by interviewees in Europe to those in China. Chinese zoo staff expressed the importance of leadership in animal welfare in Chinese zoos. These findings suggest a common understanding of the concept of animal welfare, and the usefulness of animal welfare frameworks across geographically and culturally diverse regions. Universal frameworks for zoo animal welfare have been suggested. However, there is little evidence of a cross-cultural understanding of zoo animal welfare. This paper reports themes emerging from a qualitative study of international (European and Chinese) zoo professionals on zoo animal welfare issues. Structured telephone interviews were conducted with eight Chinese and eight European zoo staff, covering aspects of zoological animal welfare, conservation and zoological husbandry practices. These qualitative data were thematically analysed, and key themes generated. This paper describes three themes relating to 'What is animal welfare' 'Animal welfare frameworks' and 'The human element in animal welfare'. This analysis indicates that the concept of animal welfare has cultural equivalence across Europe and between Europe and China, and that zoo staff are familiar with welfare frameworks. In China, a need for senior leadership and motivating staff to improve animal welfare emerged. [ABSTRACT FROM AUTHOR]