Search

The article examines marketing in China of Kotex brand tampons by the paper goods industry firm Kimberly-Clark. The company's use of an Internet advertising campaign featuring a young woman character to overcome social stigmas about the discussion of menstruation in public in that country is considered.

This section offers news briefs on the global advertising industry. The Interactive Advertising Bureau and the Interactive Internet Advertising Committee of China has launched IAB China. Porn company Dorcel has launched a Valentine's Day campaign for single, French women in the French lifestyle press. Venezuelan newspaper publishers have complained about the country's government witholding foreign currency which they need to buy newsprint.

The article narrates how Crayola, the iconic crayon brand in the U.S. owned by Hallmark Cards, uses online tools to grow sales in China, where the brand is still in early stages. Topics discussed include media agency VML China conducting focus groups to probe deeper into the Chinese parents' conception of creativity. Also mentioned are VML China creating a virtual art gallery that is hosted on WeChat and VML running an e-commerce operations on the Tmall platform of Alibaba online marketplace.