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Start Over Publication Year Range Last 50 years Publication Type Trade Publications Journal advertising age Region japan

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1. Paper tiger.

Subjects
*MAGAZINE advertising, *DEPARTMENT stores, *PRINT advertising, *RETAIL stores
Abstract

Focuses on an inside-the-back-cover advertisement published by 'Paper' magazine for Japan's Kintetsy department store. Description of the print advertisement; Role of reader demographics in the success of the advertisement.

Published
1991