3,156 results
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2. Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomes
3. Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity
4. A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumption
5. “Converging on a new theoretical foundation for selling” five years later: emerging priorities, new applications, & directions for ongoing research
6. Charting the course: a framework for networking across the selling ecosystem
7. The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
8. Retweet to donate? Cause-related marketing in the era of social medialization
9. The influence of network understanding on value creation in business relationships
10. A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selection
11. Designing an empathetic user-centric customer support organisation: practitioners’ perspectives
12. Turning commitment into performance through buyer dependence: a dual pathway approach
13. Salesperson motivation, compensation, training and deployment within the sales ecosystem
14. The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM
15. Virtual influencer marketing: the good, the bad and the unreal
16. Communicating about sustainability in fashion: a construal level theory approach
17. Time to imagine an escape: investigating the consumer timework at play in augmented reality
18. Multichannel relational communication strategy: does one-sized strategy fit all customers?
19. How social media usage and the fear of missing out impact minimalistic consumption
20. The retail environment design (RED) scale: conceptualization and measurement
21. Orchestration of value: the role of customer success managers within sales ecosystems
22. Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses
23. Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling
24. A typology of user misbehaviours in the sharing economy context
25. Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
26. All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
27. COVID-19 and the decline of active social media engagement
28. When enough is not enough: behavioral and motivational paths to compulsive social media consumption
29. More than just a chat: a taxonomy of consumers’ relationships with conversational AI agents and their well-being implications
30. Forms of falsified online reviews: the good, the bad, and the downright ugly
31. A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research
32. Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet
33. Social media and nonprofit fundraising: the influence of Facebook likes
34. The value of psychological ownership: how buy-online-and-pick-up-in-store enhances consumer loyalty
35. Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study
36. Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions
37. The impact of discriminatory pricing based on customer risk: an empirical investigation using indirect lending through retail networks
38. The Tango of pride and envy: does others’ envy lead to the feeling of pride?
39. No worries, eBay: displaying sales level information does not increase consumer price sensitivity
40. Engagement and estrangement: a “tale of two cities” for Bristol’s green branding
41. The spillover effects of positive and negative buzz on brand attitudes
42. Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype
43. Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic
44. Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents
45. Coincidental brand origins influence persuasion based on need for cognition
46. Interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective
47. Layers of love – exploring the interactive layers of brand love in the social media setting
48. The effects of innovation types and customer participation on organizational performance in complex services
49. A time for heroes? Conceptualization, development and validation of the brand hero scale
50. The impact of emotional labor strategy order effects on customer satisfaction within service episodes
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