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Health and diseases are an issue concerning every person. The medical museum can, with its activities, help to raise people's health awareness. Not only lectures and interactive activities can serve as communication tools, but centuries-old objects can also be informative and attractive and make the visitor ponder and encourage further discussion. The article deals with a question of museum communication, trying to find out what connection the museum and its exhibits should have with people's daily life. Objects from the hundred-year-old collection of Professor Rauber have been presented as practical examples. Similarly with other museums, the medical museum proceeds in its communication work from the general theoretical principles of museum communication, which is not only a science of communication but an interdisciplinary blend of museology, pedagogy and, ever increasingly, economics. Communication of the museum with the public as well as its public relations have been treated in different papers within the framework of culture marketing. Change in the function of the museum has been caused by a change in general social conditions under which the museum -- an elite temple of art -- has become a visitor-oriented recreational environment, rich in experience. Communication and public relations are a relatively new sphere of activities in the museum. With a view to integrating the sphere of communication effectively into the museum's daily life and thus better reaching the visitors, one of the questions studied was -- what kind of a relation an exhibit should have with the visitor's daily life. To that end, museums' communication specialists were interviewed. The results are based on the analysis of the interviews. It appeared that the more the visitors feel the relevance of the theme for themselves, the closer are the ties they have with the museum and the objects exhibited there. Search for the connection of an exhibit with everyday life and giving it a practical meaning is a part of the museum's communication work. Although the museum can have different meanings for the visitor's daily life, it still has a significant role as social media. [ABSTRACT FROM AUTHOR]