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Information technology poses many challenges both to general management and to the IT industry itself. After extrapolating some of the technological trends that could have significant impacts on commercial and public sector IT in the 1990, the paper reviews four major challenges. These are the need to develop IT strategies, both nationally and for individual organisations; the need to create alliances: the need to avoid misalliances; mechanisms for converting ideas into action. A considerable emphasis is placed on the need to understand the managerial environment within which IT is used, and to see IT as only one element within wider organisational systems. [ABSTRACT FROM AUTHOR]